The LUMIX S 85mm F1.8 is a large-aperture medium-telephoto fixed focal length lens, compatible with all L-mount cameras for maximum versatility. The S85 enhances portrait photography with its beautiful bokeh effect in a compact and lightweight body. Comprising of 9 elements in 8 groups, the 2 ED (Extra-low Dispersion) lenses effectively suppress both axial chromatic aberration and chromatic aberration of magnification. The LUMIX S 85mm F1.8 provides smooth defocus gradation from the focus peak to the neighboring area of the image as well as smooth, round bokeh of point light source without vignetting. It also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. The rugged dust/splash-resistant* design withstands use under harsh conditions even at 14 degrees Fahrenheit. * Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. • L-Mount is a trademark or registered trademark of Leica Camera AG. • Design and specifications are subject to change without notice.

Never miss a moment with FUJINON XF16-50mmF2.8-4.8 R LM WR. The perfect lens for any FUJIFILM X Series body, including the 40-megapixel models, this compact, lightweight zoom is ideally suited to countless subjects thanks to its 24-76mm equivalent focal range. XF16-50mmF2.8-4.8 R LM WR is also weather-resistant and features an internal zooming mechanism that maintains its compact 7.14cm (2.8in) length at all focal lengths. This makes it perfect for both photo and video use, whether using filters or balancing a camera and lens set-up in a rig. Performance is expanded further with the addition of a rapid linear autofocus motor and focusing down to just 0.24m (9.44in) throughout the focal range. Serving as a replacement for the ever-popular FUJINON XF18-55mmF2.8-4 R LM OIS, this new optic offers crucial upgrades and improved optical performance – perfect for the X Series bodies of today and tomorrow.

The LUMIX S 50mm F1.8 is a large-diameter standard lens compatible with all L-mount cameras for maximum versatility, yet it has a compact size and weight. Ideal for a wide range of photography, from landscape to portraits and snapshots, this lens uses three aspherical lenses to achieve both high depiction performance and beautiful bokeh. An excellent choice for video, it suppresses breathing during focus and realizes smooth exposure change by micro-step control of the aperture, enabling high-quality video expression. By using one ED lens, chromatic aberration is well suppressed. This compact, lightweight, and dust-*, splash-*, and low-temperature resistant lens is easy to carry and dependable, even when shooting outdoors. * Dust- and splash-resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. • L-Mount is a trademark or registered trademark of Leica Camera AG. • Design and specifications are subject to change without notice.