360fly - 4K Action Camera - black

Capture your adventures in 4K ultra HD-quality with this 360fly 4K camera. The time-lapse and first person POV modes let you customize your recording experience, and the durable design resists water, shock and dust for rugged durability. Featuring 360-degree recording capabilities, this 360fly 4K camera captures every facet of the world around you.

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    360fly - 4K Action Camera - black - Angle
    360fly - 4K Action Camera - black
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    • $290.99
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    What's Included

    • 360fly 4K Action Camera
    • USB 2.0 Cable
    • Power cradle
    • Action camera adapter
    • Carrying pouch
    • Quickstart Guide
    • Warranty Card

    Ratings & Reviews

    Overall Customer Rating:
    73% of customers would recommend this product to a friend (101 out of 139)

    Included Free

    Shutterfly - $25 to spend or 8x8 Photo Book
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    Powerful 16-megapixel image sensor

    Provides 4K video resolution 2880 x 2880 pixels up to 30fps.

    Eight glass element ultra-fisheye lens

    Allows to capture your life in immersive, interactive 360° video.

    Provides professional video features

    Includes time-lapse and front-facing modes as well as motion and audio activation.

    Built-in dual omni-directional microphones

    For crisp, clear audio.

    64GB internal storage

    Offers plenty of room to store recorded video footage.

    Durable and robust construction

    Features dustproof, shockproof and water-resistant design with non-slip/soft-touch body coating.

    Gyroscope, non-assisted GPS and Live Stream via mobile app

    For convenient use and control.

    Built-In 1710mAh Li-Polymer battery

    Delivers improved battery life up to 1.5 hours.

    USB 2.0 interface

    For easy image transfer. Wireless streaming capability allows the camera to share immersive, interactive video.

    Livit mobile app compatible

    Provides wireless connectivity to iOS and Android devices.

    Customer rating

    would recommend to a friend



    • Rating: 3 out of 5 stars

      Nice, but not 360x360

      • My Best Buy® MemberMember
      • Top 250 ContributorTop 250 Contributor

      The 360Fly 4K seems to be a well-built 360 action camera as it is water resistant (rated down to 1ATM, 30 ft), shockproof, and dustproof. It only has a single button, two pin holes for the stereo mics and the charger/USB connection is done through a proprietary magnetized base. So there appear to be no openings to sensitive components. It does provide a 360° left/right rotation around the center point, however it is only 240° up/down. For most shots this is fine as most the action is in front of or above the camera. However, it creates a stretched appearance at the low point and if it doesn’t just stop you from trying to look down you will see a void designed like the camera pattern below. The problem with this is that the higher you take the camera the more you lose in the image. If you sit it lower to get more in the image everything else looks stretched out. The best use I see for this is on the bottom of a drone, as it already removes the drone from the picture and the image you really want to catch is below and not just filled with sky. Though it claims to be 4K, the fullest resolution is 2880x2880 and when uploaded, the highest resolution YouTube gives is 1440p as opposed to 2160p for regular 4K videos. However, the picture quality is pretty good, just not as good as I hoped. Objects close to the camera are clear, but stretched, while objects further away look proportional, just fuzzy. The single button option on the camera limits what you can do by lengths of pressing. Such as 4 second hold can start Bluetooth scan, a longer hold powers it off, and pressing the button starts recording video. Other than that, everything else is managed through the app. The button and the bottom light up depending on the status as well so you can easily see if it is ready or recording. The app is simple to use, provides live video unless recording in 30fps, and allows you to make more advanced settings such as brightness, saturation, and exposure. It also allows you to edit and share the pictures or video from your phone. However, I had issues with the app locking up from time to time, or dropping connection with the camera which seemed to take much longer to get reconnected each time it dropped. Plus the fact that you can’t do anything other than record with the “one button” it became a bit frustrating to have to wait for my phone to connect just to take a picture. Also, on top of that delay, when taking a picture, there is a delay in when it actually captures the image. You can hear the audio on the phone, see the “one button” change colors, but the actual capture is a second after that, as I have a couple of pictures where all I see is my hand grabbing the camera after an intended shot. The app also allows you to follow motion, creating a security camera type feel and allowing you to focus on action automatically. There are planned updates for this functionality according to their website to include other plans for future updates. The computer software is really basic and I was hoping to have more editing capabilities. It actually seemed as if the app had more editing function than the computer program. It basically allowed you to open the files, delete, and share. I like that it is a single lens camera, as there are no stich lines to worry about, but the fisheye lens effect that it gives is very distracting. I like how rugged it is, but there is no storage expansion opportunity or way to replace a battery. I like that it is a standard tripod ¼ 20 thread and includes an action adapter that can be used for nearly any mount for other action cameras. However, for the price I feel there are better options out there. Just since my purchase they have already started an offer for $100 less (Till 8/1). I think with some software and firmware updates to help speed up the camera function, or maybe add a timer like other cameras, it is a decent 360 camera for those that are going to be rough with it. I’d give it 3.5 stars if it were an option and I personally would recommend a different 360 camera to a friend.

      No, I would not recommend this to a friend

    • Rating: 5 out of 5 stars

      Love this camera.


      After research all the 360 cameras that I could find on the market, I picked the 360fly 4k for several reasons. 1. Single video stream, no clumsy proprietary stitching required to produce a final video. Included software exports directly to facebook and youtube. 2. Price. I bought mine on sale for $400 3. Waterproof up to 5m 4. Included GPS and gyro 5. Form factor Now that I've had and used the camera for a couple of months, let me go over some of the finer points. I am an avid outdoors person. I hike, bike, and participate in many action sports. I've used GoPros in various aspects, and are familiar with their limitations. I would HIGHLY recommend this as a replacement for an action camera and I'll give some points why. Video: At this price point the video quality is great. Is it the best? No. To get better, though, you are looking at spending significantly more money. You also have to pay attention to the settings in the apps, because it defaults to half the native resolution for sharing on social media. This caught me off guard, but once I changed it I noticed my facebook and youtube videos were much more clear. Audio: Audio isn't great. Do I care? No. I'm going to try using a separate sound recorder, which I'd do with any other action camera. I've heard some great audio from gopros, but people have modified them to put deadcat material over the mic's. That might work, but I bet it would obstruct some of the video. No biggy. Form factor: Yes, this has an integrated battery and integrated memory. IT DOESN'T MATTER. Are you really going to record 2 hours straight of content? I hope not. Ain't nobody going to watch that and editing that much video would be a pain. I've found that for my excursions, the battery life and memory have been more than enough. Unless you need 2 hours straight of recording, just figure out how to record the interesting bits. Now, the integrated memory and battery make this camera waterproof up to 5m. I've taken the camera snorkeling and dove with it. The cheaper version of this camera requires the microphone to be plugged, but the 4k version does not to be waterproof. The camera has a single button with a multicolor LED. Something that I appreciate on the 360fly 4k is that it vibrates in addition to the light to give feedback for button presses. This means that if the camera is mounted to you, you don't have to look at it to know that it is recording. Just feel the buzz. Lastly, the form factor is great for an action cam. Yes, it is kinda dense and the problem with one large lens is that I'm always getting hand and finger prints on it. But, I have no problems chest mounting this, or mounting it to my helmet or handlebars. It isn't particularly obtuse, either, compared to some of the competitors. Being round, I will admit that I'm afraid that I'll drop it, but it has a grippy exterior and comes with a neoprene carrying case. Software: I've used both the 360fly app and desktop software. While traveling, it was great to be able to post 360 video to facebook. The software is very simple, and not super feature rich. Occasionally the android app required multiple attempts to get things posted to facebook. However, not sure that is 360fly's fault. Facebook doesn't have a great track record for their android app. The desktop software is very similar to the app. No advanced features, but it works and doesn't annoy me. If you just want to share stuff with your friends, it works great. If you want to professionally edit the video? Get premiere pro. Also, don't forget to set the quality to its highest before sharing to social media. Other thoughts: There is a learning curve with 360deg video. The 360fly does have a dead spot, but if you are aware of it you can put yourself in it and only show the interesting stuff. What I really like about this camera is the simplicity. What I mean by that is that you don't need an LCD to see what it is recording. It records everything, except directly beneath it. You don't need to make sure it is angled exactly perfect. With such a wide field of view, having it 10deg off doesn't make the video unusable. It is so much easier to get good video. I am waiting for the integrated gps and gyro to be worth something. GoPro did something similarly with the Hero5, and finally rolled out software that uses the metadata. Hopefully 360fly has some plans, because I think there are some great opportunities to use geocoded 360 video. Conclusion: I'm super happy with the 360fly camera, and glad I purchased it. You should get one, too.

      I would recommend this to a friend

    • Rating: 3 out of 5 stars

      OK Camera, Wasn't Ready for Release

      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite Plus MemberElite Plus Member

      Here is the down and dirty. Before you read the whole thing - I would not recommend this camera unless you're a true enthusiast. I LOVE 360 and VR, and work with it A LOT. The camera is really a 4 star camera if you know what you're getting into, and it creates really cool stuff. Editing is expensive, but it's new tech and that's what it is. Customer Service is Good, but if something goes wrong you need to be tech savvy to probably fix it. The App, I never got it to work right, and I think it's junk - I can be wrong here, but that's why they are reviews. By now you know it's not a full 360 x 360 camera; it's 360 x 240 which means the area behind the lens is black. In some instances this is OK, but that's kind of a known. Editing - this is a PITA, but that's the nature of new tech. There is 'Director' which allows you to trim and to add music on your Mac/PC, but nothing else. You can't reorient the starting view easily or clean up the video. You basically have what raw footage you shot. Even for amateur video that takes a lot of the fun out of it. I tried editing on iMovie and it really didn't work. I have Final Cut Pro X and to do real editing I had to get a $120 BASIC package from another company to do decent edits. If you want a great editing suite, that's $1200. Basically to do edits like what you expect on your GoPro movies through iMovie you need $500 in software. The App is trash, at least for Android - it does work well for my girlfriend's iPhone. I never got it to connect my S7 completely to my camera. I film and move the files directly to my computer. If you contact them, their customer service is fast, but it appears to be one or two guys who work their email and their forums - seems small for a company that is selling stuff through best buy. They are very knowledgeable about their product but to get my App and my camera to talk they sent me a several page PDF that basically had me install a couple of small executables on my computer that reset several of the settings between my computer and camera. I can do it, you may be able to, but I know my family members would have been very frustrated. I know stuff sometimes doesn't work out of the box, but it looks like they are patching it together as they go. Again - new tech, and that's great, but if you're looking for GoPro ease, this isn't it. Also, the guy on the forums and YouTube who seemed to know the absolute most about filming and the camera and how to edit everything between the app, premier, and fcpx has left the company. They lost something there because I learned almost everything I know from that guy and as of late there hasn't been anyone producing content in the "how-to" realm for 360fly. Andy was a loss for the company. So. 2 stars on the app 4 stars on customer service - those couple of guys work hard with what they have. 3.5 stars on the camera. I'd really give it 3.5 stars, but Best Buy doesn't give that as an option.

      No, I would not recommend this to a friend

    • Rating: 1 out of 5 stars

      I don't know who would buy this "4K camera"


      Trust me I know what I'm talking about.... I used this camera for a while and I wanted to like it, here are some of the reasons I just can't: 1) The low light filming and pictures are horrible, check out their website and FB, see if they ever post anything that isn't in full sun. The ones I have tried with even a few clouds came out very dark. 2) It is 360 x 240. and that is great, you can see everything around you horizontally, but vertically you are missing 120°, that means 1/3 of the screen will be black. Would you buy a TV if 1/3 of the screen was black? 3) It is expensive. At $500 I would think it would have more options. Really?, and action camera that records at the default 24FPS. There are full 360 options at $199, $250, and $350, for $500 I dont need 1/3 of the screen to be black. 4) It gets hot and shuts down. If the camera is in a sunny or hot environment it could shut sown within 20-40 mins depending on the temperature. Not ideal when you are filming outside in the desert. 5) You cant overlay GPS, altitude, or speed LIKE THEY SAID. I was looking forward to adding that data into my videos. 6) It is not 4K, The resolution is 288x2880 that comes out to a little over the 8.2 million pixels needed for 4K, However, the corners of that 2880x2880 images are black, 22% to be exact. That makes the pixel count a little over 6 million. Way below the 8.2 million needed for 4K. 7) You can't use your phone for any 4K video longer than 5-10 minutes. The size is just too big to transfer, and to work with the desktop application, you probably will need to buy a new PC. So in closing, if you are a professional with the right equipment, you would use a 6 gopro rig, if you are a hobbyist you should buy a cheaper full 360 option ( Theta S, Samsung Gear VR, LG) I just don't see where this 360x240 solution fits in the landscape of 360 cameras.

      No, I would not recommend this to a friend

    • Rating: 4 out of 5 stars

      Wicked Fun Camera


      I am a filmmaker and purchased this to use at Live Events, although I have not have a chance to use it at a Live Event yet - I have used it around the office doing tests. I knew nothing about 360 Video going into this purchase and it certinaly has a learning curve. After watching several reviews on this and tons of other 360 cameras, I would say this camera gives you the best bang for your buck! First of all, the 4K quality is a necessity if you want to have decent footage on a 360 camera. Compare this image to the 360Fly and the footage doesn't even come close to matching the 4K quality. Secondly, the app and desktop app that correspond with the camera are pretty cool & necessary features. Although, figuring out sharing, editing and exporting was a bit frustrating at first. There aren't enough tutorial videos talking about this camera yet so you have to do some digging to get the outcome that you want. So, the learning curve of this camera, the fact that it is "true 360," and that there is not video stabilization (making this camera not good for sports - I would rather use a GoPro or 2) are my only negatives. Other than that, the user face on the app makes it very easy to pick the setting you want to shoot on (timelapse, photo, POV, 360 view, etc). The Live Stream integration with Livit is pretty cool, although, that app still needs to gain more of an audience. All in all, easy to shoot with, fun to use, good quality and sleek design make this camera a very awesome purchase!

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      The best 360 degree camera on the market

      • My Best Buy® Elite Plus MemberElite Plus Member

      The 360 fly 4K is the best all around spherical camera on the market today. like its 1080 p predecessor, it's waterproof, impact resistant, and the included app lets you immediately choose your best shots and post them directly to your favorite social media outlet. I've had many action cameras, but this one is the most fun to use. gone are the days of having to "keep the camera pointed" at the intended target only to find out you missed the best part when you look back at the recording. with this camera you just set it up in the middle of the action and everyone that watches the video later can pan around and see whatever they want. I use it to take my facebook friends on jeep trail ride alongs, and glorious days at the beach kiteboarding. Mine has even been to the top of some of the best ski hills in the country and made me the envy of all my friends back home. As with any piece of tech, things can get broken. I broke my first FLY4K on a kiting trip, and Amanda at 360fly not only replaced it for me, but they drop shipped it to where I was along the way so I wouldn't miss the fun at our next stop. Great product, backed up by great people and service.

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Great Functionality Plus Surprises

      • Verified PurchaserVerified Purchase
      • My Best Buy® MemberMember

      I have compared a number of 360 cameras and landed on the 360fly 4k because of other expert reviews I had read regarding its image quality, app experience, and durability. In these areas, the camera has absolutely met my expectations. I have taken footage outdoors, indoors, and under water. The Point of View mode is nice to have when seeking a more normal camera experience. However, the 360 mode is the obvious draw and I've been able to capture great content with my family (the kids putting it on the bottom of the pool and swimming around it was awesome!). The best images out of the box are in good light situations. However, after some experimentation, I used the app to toggle image settings, which significantly improved low light performance as I was able to tune settings for different environments. (Note to 360fly--having some pre-sets would make this an easier, better experience for users who don't need all the extra controls) I also discovered some unexpected features that were a pleasant surprise. The camera has the ability to automatically record video, triggered by either sound or motion. This was cool feature that my kids liberally used to capture funny footage of themselves. The overall app experience is really solid--very easy to edit crop and share. Definitely the easiest to configure and use based on experiences I've had with similar devices.

      I would recommend this to a friend

    • Rating: 4 out of 5 stars

      A lot of fun

      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite Plus MemberElite Plus Member

      I am really enjoying this device. Here is what I like: After taking a 360 video, you can easily edit it to make a regular video. Most people I know don't know how or don't care to see the 360 video. Using the app you can record any part of the 360 view in a normal window and save it as a new regular video. So one 360 video can viewed from any angle and saved as numerous different views of a regular video. You can also freeze any shot and take a picture. Obviously, the still picks are not as good as a regular camera, but you capture moments that you would have certainly missed with other cameras. Many people don't like the fish-eye lens distortion, but it comes with the territory and does not bother me. The waterproofing is excellent. I am taking this thing to the beach and look forward to using it. What I don't like: the blind spot. With one lens, there is no stitching, but it does leave a blind spot. This actually only bothers me in one instance. There is a "tiny planet option" that wraps the photo around that makes you look like a big person standing on top of a tiny planet. I think they are really cool. Unfortunately, the blind spot is a big hole in the middle of the planet. Also, the depth of field is poor. Close object are clear but distant objects are blurred. To get a good picture of someone's face, you really have to be close to this thing.

      I would recommend this to a friend

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