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The future of
health is on
your wrist.

Measure your blood oxygen level.1 Keep
an eye on your heart. See your fitness
metrics on the enhanced Always-On
Retina display. Live a healthier, more
active, more connected life.

Get 6 months Apple Fitness+ free with
purchase of Apple Watch, a $59 value.*

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*Terms and conditions apply.

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your health on
a deeper level.

blood oxygen

Blood Oxygen. Measure your blood oxygen
with a revolutionary new sensor and the
Blood Oxygen app.1

ecg app

ECG app. Take an electrocardiogram
from your wrist anytime, anywhere.2

sleep app

Sleep app. Meet your sleep goals each
night so you can live a healthier day.


Every which way
you move counts.

Track your daily activity and precisely
measure all your favorite ways to
work out, even underwater.3

sleep app

Workouts. Choose from running, swimming, yoga,
cycling, dance, or almost anything else you’re into —
and start measuring your every move.

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Stay Connected

Your on-the-go
command center.

Built-in cellular⁴ lets you get calls, send
texts, stream Apple Music,5 and talk
to Siri — all without your phone. And
Apple Pay is always close at hand.


Let your personality
shine through.

The Always-On Retina display is now 2.5x
brighter outdoors when your wrist is down, so
you can see your watch face without waking
your screen. And with new customizable faces, there’s a look for you.

sleep app

Face Sharing. Discover new watch faces online or
in the App Store, then share with friends and family.

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Family Setup

Your family,
joined at the wrist.

Now you can use your iPhone to pair
watches for family members who don’t
have their own iPhone. So everyone
can stay in touch.6

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Why Apple Watch

It's the ultimate device for a healthy life.

sleep app

Get heart notifications. Track your sleep.
Quickly call for help in
an emergency.7

sleep app

Track all your daily activity. Precisely measure your favorite workouts.

sleep app

Get calls and texts. Listen to music. Use Apple Pay and Siri. All right from
your wrist.

sleep app

Add a new band to change up your look. Discover, customize, and share
watch faces.

Which Apple Watch is right for you?

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Series 6


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Series 3


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sleep app

Add them together.
Multiply their power.

Get directions on your iPhone and a tap on your wrist to turn.
Track your workout on your watch and your progress over
time on iPhone. Together, Apple Watch and iPhone
add up to so much more.

Learn more
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Change your band.
Change your look.

Interchangeable bands come in many different styles,
materials, and colors. So it’s easy to find the right look
for the right moment.

Shop Bands
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Expert support,
enhanced coverage.

Apple-certified service
24/7 priority access to Apple experts
Accidental damage coverage

Learn more about AppleCare+ for Apple Watch
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