While I am quite a large man, six feet plus tall, I find this "Casio-Women's Runner Eco-Friendly Digital Watch" to be truly and unquestionably acceptable for use by both female and male genders. The purplish highlights may seem slightly questionable in this regard; though, the display is a very dark blue, and the casing and bands are black. I personally think a much more appropriate reference for its design would be "unisex". Believe me, if this design really gave the impression of an exclusively women's watch, this guy certainly would not have chosen to buy or to wear it. A principal consideration of mine when searching to purchase a reasonably priced, quality manufactured digital watch had been to find one that featured a display with an easy-to-read, and a pleasant, clean appearance. Another aspect in my considerations was that it should be comfortable and lightweight, as I strongly dislike the awkward feel of wearing a bulky watch on my wrist. This watch really fits those specifications I sought. A feature of LAP/Split memory makes it very useful and comfortable for athletics. Although, I intend to wear and use it just about anywhere for general purposes. With the benefit of time and date on cellphones, I ordinarily chose to look at my cellphone's display rather than to wear a watch on my wrist. While this "women's" watch is of a rather small size, so is the "men's" version. Other than one having a simplistic, clean appearance and the other a bit more of a complicated look, the dimensions are actually equivalent. The manufacturer claims its battery lasts for a maximum of ten years, longer or shorter, dependent upon how often one uses its various operations; particularly, the lit feature. As a matter of fact, common sense indicates the duration it will last begins to decrease from the moment the watch is manufactured, since the watch is operating far prior to consumer use. The lit feature does not do too much to sufficiently light the dial, anyhow. The light is merely quite dim and only briefly#1.5 seconds# brightens the left-side of the dial. That, I suppose, can definitely be considered a shortcoming. I, honestly, try to disregard this feature as often as, and whenever, possible. The claim of "water-resistant" is realistically something you should not depend upon. The band, which has ten notches so as to fit various wrist sizes, is somewhat narrow in width#just over 1/2 inch#, but has a good length. A drawback to this type of band is it's made of resin, which is vulnerable to discoloration and deterioration, caused by perspiration, heat, etc. Surely, many people#in modern times, both men and women# enjoy wearing a bulky, complicated, busy looking, flashy, and expensive watch, and to each his/her own. This particular digital watch suits me just fine for nearly all general purposes. I hope these details that I have provided do prove useful to my fellow consumers.