The On/Off Cync Smart Plug makes any lamp or device that plugs into a wall outlet smart. The built-in WiFi bridge adds out-of-home control for your lighting and devices and voice control when paired with a voice assistant. This smart plug is Matter Compatible meaning that it can connect directly to leading smart home apps such as, Amazon Alexa, Google Assistant, Samsung SmartThings, and Apple Home for hands-free voice control. The plug also enables scheduling and scene setting to traditional bulbs and devices. The Smart Plug adds smart functionality to fixtures where smart bulbs won't fit or match the look of the fixture. Pair the Smart Plug with Cync Smart Bulbs in other fixtures and Cync Smart Switches to control all your lights together. Use the Smart Plug with other devices like curling irons, fans and electronic devices to turn them on or off remotely or schedule them to operate around your routine. The Smart Plug connects directly with Google Home and Amazon Alexa devices (sold separately) - no hub required. Simply plug into a standard wall socket and you're ready to go.