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It's just a name of the model. In general, "An artisan is someone that works with their hands to create unique, functional and/or decorative items using traditional techniques."
Sorry, there was a problem. Please try again later.Based on my research the Artisan is a designation used for those Kitchen Aid units that have the 5 quart capacity bowl and come in a number of different colors. If you don't care about color choice or the larger sized bowl then you can save about $50 and buy the classic (which has a 4 1/2 quart bowl and only comes in white).
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