Picture does "come in good." Not really sure if it measures up to older plasma and LED sets I own. Blacks are blacker but not sure about crispness. Wen you see them on display in the store, you have a tendency to forget about the special video supplied by the manufacturer to run on display models that really wow you. I've tried adjusting the picture mode but that doesn't impress me. Maybe I heard so much hype about this model that my expectations became more than the TV is. May have Geek Squad come out and customize for me. Decent set for the money but if I had it to do again, I'd save myself a bunch of money and go with either a 75" Series 8 or a 65" OLED.