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The 75UM6970PUB features a Quad core processor that improves images, action and color, reducing distracting video noise and motion blur, enhancing sharpness and portraying accurate colors. True Color Accuracy uses advanced color mapping technology to effectively correct color distortions and deliver a picture that is accurate and natural. Watch 4K movies and TV shows at 4x the resolution of Full HD, and upscale your current HD content to gorgeous, Ultra HD-level picture quality. Discover 4K resolution in your premium content choices, all optimized with Active HDR's scene-by-scene picture adjustment. LED TVs perform well in all lighting conditions. They also deliver plasma-like deep blacks and rich colors. The IPS panel in this LG TV uses in-plane switching to deliver rich colors and strong contrast ratio that remain consistent at wide viewing angles. Virtual surround sound creates a more immersive entertainment experience. Hear subtle dialogue and sophisticated soundtracks through virtual audio channels. We hope this information helps. If you have additional questions, you can contact our Customer Support by any of the below options: Phone: 1-800-243-0000 LiveChat: https://www.lg.com/us/support/chatbot Email: https://www.lg.com/us/support/email-appointment Facebook Messenger: https://www.facebook.com/LGUSA/ Twitter: @LGUSSupport The LG Community Forum is also a great resource for getting help from other LG customers: https://lgcommunity.us.com/
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