A:Answer That’s definitely a question I asked as well.
Short backstory, for perspective: My Halo was being discontinued by Amazon ( great fitness tracker and no subscription required). So I had to get a new fitness tracker and my friend highly recommended Oura. Between the price tag for the unit and monthly fee, it took me awhile to come around. He is frugal, like me, but coughs up money if there is enough value. He was trying to explain how the daily readiness score was key, but until I had one, I didn’t fully understand.
The value: goals seem attainable because they are adjusted daily based on my daily readiness score. And I can drill into what makes up my readiness score so I feel like it’s reasonable, which, again, makes it feel attainable. Since it feels attainable, I push to meet that goal nearly every day. I’ve never had that significant of an outcome from a fitness tracker before.
So, I greatly dislike paying for subscriptions, but there is value here so kudos to Oura. But, Oura, if you start hiking up rates or quality goes down, know I’m going to sing that from the rooftop just as much as I’m singing your praises now.
Hope this info helps!