A:Answer My answer is my extensive comparison of QLED vs OLED, at Best Buy store, and a few hours of research reading: High-end TV (over $3,000) selection is Samsung QLED vs LG OLED. Conclusion: OLED is little better for colors, but screen size max 77" and must WATCH in DARKER ROOM. I wanted BRIGHT-Living-Room with **sunshine viewing**, so 82" QLED was my best choice. I had $7,000 budget. Conclusion: QLED is 5-7 TIMES BRIGHTER than OLED, when you try to measure with NIT's. Watch: lower Q60, Q70 Samsungs are cheaper, BUT EDGE BACK-LIGHT only. Perfect color needs Q90 at $4-5,000 range, with Quantum-lighting at every single pixel). I paid that, and I love it.