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Hi soapopera, thanks for your question. Yes, you can adjust the Motionflow or CineMotion which is basically the soap opera effect on this X77L TV. To do this, press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — [Picture] — [Motion]. Motionflow - Refines moving images. Increases the number of image frames to display videos smoothly. CineMotion - Optimizes picture quality based on video content, such as movies and computer graphics. Smoothly reproduces the motion of filmed images (images recorded at 24 frames per second) such as movies. With the X77L, every image, alive with vivid colors! Live Color expands colors of images to the reproducible colors of the TV so everything you see looks vivid and real. Also our Motionflow XR creates and inserts extra frames between the originals. With more images seen every second, action is smoother and sharper. ~Earl
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