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Sorry, there was a problem. Please try again later.Hi Meg, Thanks for the question! Expect a satisfying fast and responsive experience from our KD55X80K. The response rate or input lag for the X80K is 7.2 ms. Advertisement/Ads during pausing may depend on the specific streaming services. There are certain applications like YouTube and others that will run ads depending on your viewing habits. This is not a feature you can turn off when it comes to those applications. During the initial setup process of the TV, you can opt-out of certain features and that is up to the user to decide what is best for their experience. Addition to this, there will be no ads if the TV is in basic mode. Additional information: Enjoy an intuitive smart TV experience with natural color and clear sound with the BRAVIA X80K LED TV. The powerful 4K HDR Processor X1 reduces digital noise and boosts details for lifelike picture quality. Google TV gives you access to all your favorite streaming apps, while Google Assistant easily searches for content and controls your smart home simply by using your voice. Hope this information helps! - Kris
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