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The TV has plenty of brightness and contrast, but it is a shiny front surface, so bright reflections are visible. I would say so-so in a bright room.
Sorry, there was a problem. Please try again later.Hi Dp, Thanks for the showing your interest with our X80K TV! For best picture quality, we recommend not exposing the screen to direct illumination or sunlight and avoiding installing the TV in a room with reflective walls and floor materials. However, the KD55X80K TV is a great as it includes a light sensor that optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. With the unique ambient optimization technology with light and color sensor automatically adjusts picture and sound to your environment. Additional information: Enjoy an intuitive smart TV experience with natural color and clear sound with the BRAVIA X80K LED TV. The powerful 4K HDR Processor X1 reduces digital noise and boosts details for lifelike picture quality. Google TV gives you access to all your favorite streaming apps, while Google Assistant easily searches for content and controls your smart home simply by using your voice. Hope this information helps! We are looking forward to your purchase. Thanks for considering Sony! - Kris
Sorry, there was a problem. Please try again later.Yes, it works great in our bright living room!
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