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Hi Charlie, Thank you for inquiring about the A80J. With A80J, you can see supreme pictures and sound, whatever the environment. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment. On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. The A80J includes a Light Sensor that optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. Hope this helps. Regards, Jess
Sorry, there was a problem. Please try again later.If you want a tv to truly shine in a bright environment, look at QLED’s specifically the Samsung QN90a. That set can get ridiculously bright and still stay accurate, I owned one. In a dark/light controlled environment, nothing will beat OLED with its infinite contrast.
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