Customer Ratings & Reviews

It was tough spending another $50 on a case after spending $600 on a new iPad. The first time around I decided to get the less expensive incase iPad cover. I had it for about 2 years. During that time period the plastic chipped, the coating peeled and the cover started to wear. It eventually became unusable. The second time around I went with the Apple branded iPad cover. It fits better than than the incase one. It seems like it will protect the iPad better if dropped and it has the look and feel of a higher quality product. If I had to do it all over again I would have skipped the 3rd party iPad case and gone directly with the Apple iPad case. It is expensive, however, as I found it appears to be a better value in the long run.

A pair of simple magnets secures this handy, practical protective cover to my iPad 4 and if I want to prop it up for no-hands viewing it folds into a neat little triangle that supports it at just the right angle. Another neat feature is that it turns off the iPad's screen when closed but back on when opened. Although there is a model that covers the entire iPad (front and back) I opted for just screen protection model. It can be removed entirely from the iPad by simply pulling the magnetic hinges from the device then put back into service again with a snap. There are a lot of screen protection products available for the iPad, but I can't imagine owning any one other than the Apple Smart Cover!

I bought this cover to protect my new iPad. I found that it does the job to protect the screen. It also protect the body of the iPad against damage if I accidentally drop it. The grey color is also great, because I don't like bright colors. It is a little pricey, but when you pay as much as you do for the iPad, you need to protect it!

I Like this cover a lot. I actually got it to replace a black version I'd had for years (the corner was starting to separate, leather version). It provides some protection for the screen when closed, so it can be transported easily without fear of the screen being banged into or scratched. But this cover isn't going to do much to protect the iPad in a drop or fall. It does roll up to make a bit of a prop, which is useful, though not adjustable. The best feature is that it turns the screen on and off when opened and closed. It doesn't add a lot of weight or built to the iPad, which is nice. I would recommend it to anyone needing a nice screen protector, but who isn't prone to dropping the iPad. If you need protection from drops/falls, particularly onto hard surfaces, you may want to look elsewhere.

Screen case very easy to attach and remove via magnets, stays on strong and doesn't accidentally come off. Screen turns on and off when cover is opened or closed. Does not protect the back of iPad, but overall, does great job as a cover.

I have had the case for several months now and it is very durable, form fitting and easy to use. It is a bit pricey, however it is quality made and you get what you pay for.

Thi case provides great protection to the Ipad. It is light, durable, and looks good. I highly recommend this product.

My goal was to find a case for my iPad that would protect its body from scrapes and scratches, that was unlikely to crack at the corners, and would not add bulk. And, I wanted to continue using my Smart Cover. Not finding anything that came close, I asked a Best Buy sales person for suggestions. He led me right to the Smart Case - my goals were met. The Smart Case provides all the features of my Smart Cover and adds the protection I was seeking. It is trim, light weight, easily installed, and gives the protection I was seeking. It works for me!

First let me say that I got this for an iPad 4, then decided to return the iPad because the iPad 5 should be coming out within the next month. However, during the roughly 13 days I used this cover, i liked it very much and when I get the iPad 5, I will definitely buy the same cover for it. I loved the relative sleekness of the cover: I have had several different Android tablets and usually get cheaper cases for those on Amazon; those cases are usually much bulkier than this cover and that has always bothered me. I search diligently for the lightest, thinnest tablets I can find, then end up putting those heavy, bulky covers on them!! If I could get this same cover for my Kindle Fire HD, I would definitely get it. The cover adds virtually no weight to the tablet and it is sleek and easy to handle. The differing angles are easy to set and provide good viewing angles for the tablet. The only downside I can see is that this cover may not provide much cushioning for repeated drops, but that is a trade-off when using a cover that is light and thin as opposed to thicker and bulkier. For someone who has children, I might not recommend this cover as it may not give sufficient protection in little, uncoordinated hands. However, if only relatively coordinated adults will be using it, I feel that it definitely would do the job. I did not drop the tablet while I was using this cover, so I can't say how well it protects against drops. This is a well-designed cover and I will definitely purchase the updated cover when I get my iPad 5. If anyone knows of any comparable covers for Kindle Fire HD, I would love to know about it!!

It's really a perfect "home" cover in that it does the on/off flawlessly and it can stand and cover. I just don't like the lines it leaves on the screen where it folds. I can live with it leaving the back bare; I'm not traversing the Rockies with my iPad. I do wonder how long it will hold up being folded back and forth and $40 is just ridiculous. I don't mind paying $100 more for an iPad over another tablet; the build quality is no joke. But for the covers? If Belkin made this it would be $14.99.

Pricey but durable. So you get what you pay for. I have dropped the iPad face down with this and no damage to iPad or cover.

The case is light and not bulky and protects the ipad entirely from scratches and falls. I also like the way it opens and closes and how you can use it standing up.

When I was looking for a case for my new iPad I never though I would buy an apple case. I figured sense it had the apple logo on it it would be an ok case that was over priced. We'll I was wrong. 1: The iPad sets in the case nice and snug 2: All the openings are prefect 3: The case wraps all the way around the edges 4: The material it is made of is easy to hold on to The only problem that I noticed is the price, it could be a little cheaper.

I work with events so I bought this case for two reasons: 1. We wanted a lightweight cover to protect iPad since several people would be using it. 2. We wanted a case that would also stand up as a display so we could show photos easily. I am very happy with the cover element. It is very lightweight and easy. The 2nd function is horrible and pretty embarrassing when even trying to attempt to stand it up and show photos.

This is a great case. I had my last identical case for 2 years with daily use by myself & my children until it finally busted. I tried several not Apple brand case covers & hated them. Although the other covers were cheaper, my iPad was not well protected & the covers were awkward to use. I am very happy & reassured to have my iPad snapped securely into an Apple case that makes it easy to fully use the iPad. Apple knows design, I won't buy a knock off again.

I've tried other covers but this is less bulky and protective of the product. It is a perfect fit and very easy to put it on the iPad. For people who like color options there are many to choose from. The only detractor, as with all Apple products, they are overpriced. Get it on sale. I would have given 5 stars if the product was reasonably priced in the first place.

My wife and I used this cover for over 2 years and this is the 2nd one we have bought. We use our iPad daily and put it through a lot. The case began breaking down after about 6 months, but protected our iPad well during that time. It may seem a bit "Pricy" for what you get compared to competitors and other options, but has and will be well worth what we spent on it.

The cover protects the screen well (never had to get a film to protect the screen), and is not as bulky as a cover that protects the back too. I sometimes use a clear cover by Belkin if I know I might need a bit more protection for the back. I like it that closing the cover turns the iPad off...but you need to watch out it doesn't automatically turn it on again it the cover opens a bit by mistake, and then runs the battery down. All in all a great cover, and I bought it again.

This was a gift to replace one just like it that my husband had worn out with years of hard use. He tried several others (including a leather one that was a gift!) but none worked well for him. This case is lightweight for carrying in his backpack. It easily supports the iPad in landscape position. It's thin enough that it's not cumbersome when he types. When it closes it his iPad turns off automatically, but reopens quickly. He loves it.

Best cover for the iPad. Keeps it safe and shuts it down with a flop of the cover, held shut with magnetic edges. The first one I bought wore out around the edges, but to be fair, my 2 year old was pretty rough on it when he was allowed to play on it. Cut him off though as he was showing signs of being an addict and will see how well this one holds up in adult hands.