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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 12235 reviews

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Rating by feature

  • Value

    Rating 4.5 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers find value in the Apple TV 4K 32GB's ease of use, excellent picture quality, and 4K streaming capabilities. Many appreciate the intuitive interface and smooth performance, praising it as a great streaming device. However, some users express concerns regarding the remote's quality and the product's price point. A few also mention storage limitations as a potential drawback.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 100 Showing 1,981-2,000 of 12,235 reviews
  • Pros mentioned:
    4k, Ease of use

    Rated 5 out of 5 stars

    Great Streaming Box

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love all the 4K you can mow get with the new generation box. Fast easy to use.

    I would recommend this to a friend
  • Pros mentioned:
    Interface
    Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Not bad, but pricy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very user friendly. Small remote. Works/links with Samsung Smart TV.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    So many choices!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple sets the bar pretty high for entertainment devices. This little box is so powerful and covers so many uses, it really has become the go-to device in a short amount of time. It was the perfect fit for our needs. And it just works with all our other Apple products, and the year of TV+ is a nice addition to sweeten the deal.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best of the best

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    High quality, reliable, and easy to use. Best of the best!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Seems like a brand new TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I plugged this in, hooked up an hdmi cable, held my iPhone next to it and was watching TV in less than 2 minutes. And the image quality is crazy great. I was using the built in apps on my smart TV and the video quality is soooo much better with the Apple TV. So great.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    It was easy to setup 4K picture is outstanding.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We ordered the wrong model on line. We took to our local Best Buy and they gladly exchanged for us. This is our third Apple TV and it is the best one yet.

    I would recommend this to a friend
  • Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Great purchase!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We really enjoy the high definition this device provides to your TV. One of the best features is to be able to project whatever you wish from your iPhone to your screen! The remote control is a bit too sensitive so you have to operate it care otherwise it flies to all the available choices. Would definitely recommend.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Love it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this to consolidate my favorite apps on one device. Hopefully it will get the promised Amazon app and ATMOS support soon. 4K HDR looks fantastic.

    I would recommend this to a friend
  • Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Best tv app device

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product as I have 4 of these exact models for each room. That said, the remote is kind of squirrelly w/ the touch pad on the remote as it makes things difficult when using TV services like HULU Live tv or Fubo. The wired connection is best and handles gigabit internet connectivity.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Ok, not great yet

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Yes the picture quality is great on 4K television and it’s nice that all the HD movies I own in iTunes are upgraded to 4K versions, but what would make Apple 4K tv better is if it could handle Dolby Atmos. Until then, I’ll half heartedly enjoy it

    No, I would not recommend this to a friend
  • Pros mentioned:
    Ease of use
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Easy To Use

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Simple and handy. Learning curve is short. Expensive

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Excellent product

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The feature I enjoy most is the ability to project images and other information from my iPhone and IPAD to me television without having to hook up cables

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great product by Apple

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was impressed by the quality of video output. Very easy to use.

    I would recommend this to a friend
  • Pros mentioned:
    Streaming

    Rated 5 out of 5 stars

    Streams like a dream to LG tv’s if that’s the prob

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When your iMac Pro won’t stream to your 80’ LG tv this little box works wonders. It also streams your favorite apps like Hulu, Netflix & YouTube but YouTube has advertisements in it unlike on the computer. But I just stream it so that’s how I bypass the advertisement! So it was well worth the price!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good for streaming movies

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture. Easy way to access apps and movies. Easy set up.

    I would recommend this to a friend
  • Pros mentioned:
    4k, Picture quality

    Rated 5 out of 5 stars

    Great!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Can now stream 4k without having to use TV interface.

    I would recommend this to a friend
  • Cons mentioned:
    Remote

    Rated 4 out of 5 stars

    Its almost perfect

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    except the remote is so small and sensitive. It really is a fantastic device working only like an Apple product could. Worth the extra coin especially if you are using Apple already.

    I would recommend this to a friend
  • Cons mentioned:
    Remote

    Rated 4 out of 5 stars

    Good, but hate the remote.

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I do like my Apple TV. Works well, the display is beautiful and I have all my apps work seamlessly. However the remote is the only thing I’m docking a star for. I absolutely hate the touch feature. If you don’t work it right it’s a pain. And if you leave it anywhere where it could be rubbed like the couch, then all of sudden your show might start fast forwarding. It’s quite annoying. Maybe the Apple TV 2 fixed this with their new design. Something to consider when buying.

    I would recommend this to a friend
  • Cons mentioned:
    Storage

    Rated 4 out of 5 stars

    Expensive but gets Dolby Vision and Atmos

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    With so many options in streaming devices, it's difficult to pick one, but I chose this since my Vizio TV cannot do BOTH Dolby Vision and Dolby Atmos at the same time from Netflix (Vision = yes, Atmos = no). Apple TV+ was a bonus, and most of that content has both Dolby Vision and Atmos included, so the home theater experience is excellent. It costs quite a bit. I don't install tons of apps so the 32GB was fine for me. Plus, Apple gets way too much money for a. measly 32GB more on the upgrade. The remote with the touch area is a weird design, and it would be better to simply have buttons.

    I would recommend this to a friend
  • Pros mentioned:
    Interface, Picture quality

    Rated 5 out of 5 stars

    Excellent streaming device!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Slick interface. Tons of apps. Really like it.

    I would recommend this to a friend
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