Customer Ratings & Reviews

You can tell the difference on graphics compare to the previous models. if you have a 4k TV and love apple this is a must have.

We recently bought this one after our Apple TV went missing during a move. We decided to go ahead and get the 4K one this time. So far, it works great and is easy to use. Not that much of a difference from our last Apple TV, but a huge difference from our 2nd generation Apple TV we were using before purchasing another new one.

Easy to install and use. Was able to connect right away and start using. Great picture, losts of choices Delivery was very quick

My 3rd Apple TV box in 2 years. The Apple TV 4k was a must for me. I got all my preferred apps and the Apple TV makes it so simple to access each one. I also like being able to use my Airpods while watching TV so as not to disturb others.

I have a few of these at home. Kids love them specially the little one that can speak to the remote and watch what they want.

There are definitely quite a few options out there these days (Roku, Google, Amazon) however if you are in the Apple eco system - this is the one. Much like other apple product innovations, the remote is unique, but it is easy enough to use. If you are used to lots of buttons on your remote and are looking for that, this remote is definitely not going to be for you. In typical Apple fashion, this is a sleek, simple and straight forward product.

Can't go wrong with Apple products. I don't care if you have a "Smart TV". You will end up using your Apple TV only after a while. Everything is just so well organized and the control is extremely user friendly. Loosen up the purse strings and go for the 4K. It's worth it...

Apple products all always best in class with awesome user experience. Plays all my shows and movies Dolby Cinema quality, feels like it gets the most of my 4K picture quality compared to the inbuilt TV apps. Remote is slick to use.

We've had Apple TV's for years, and they continue to get better. The latest version is no exception. It's rock solid in the software department, and provides an incredible 4k HDR picture - not quite the quality of 4K Bluray, but you'd need to compare them side by side to tell the differences. In all, a very solid unit.

This thing just works. If you have any experience with other streaming products this thing will be a breath of fresh air as it just does what its supposed to do and more. If you also use an iPhone or iPad the cross functionality is unparalleled. It cost more but if you want minimal hassle then it's worth it.

Excellent streaming device, especially for owners of multiple apple products such as the iPhone or iPad. Everything is just smooth operation with this thing, no system lag or waiting to load anything. Provide a solid internet connection and you have the most reliable stand alone streaming device on the market.

This product was highly recommended and will allow me the ability utilize my apple producys with my new home theater system.

We had Apple TV and were not sure if it was worth the upgrade or not. Should have committed sooner. Everything is to par with the rest of the OLED Atmos system. If you don’t think it will make a difference then why did you buy a 4K TV? Awesome.

My son requested this for his Christmas present and he loves it. It’s easy to use and works exactly the way it’s supposed to. He loves the additional promotions that came with it, even when their over you can keep the monthly promos going at a cheaper rate.

replaced my 55" with a 65" 4k HDR tv so I needed to upgrade my Apple TV. got this. setup was easy as I already had another Apple TV. it is easy to navigate through and has an App Store to make sure that you have enough content to satisfy just about anyone. apple is great at keeping the apps updated.

This was a great device at the time. Apple tv free year (service), great device that can play movies in dolby vision and atmos, plus games. If you're wondering, get the newest one (the apple tv 4k 2nd gen). As always, apple makes great products.

We absolutely love our apple tv, we finally made the cable cut and this is perfect for those looking to make the transition.

It's Apple so its engineered to be the best! The new motion feature with the remote takes gaming to new levels... its like what the Nintendo Wii tried to be but done right. I also have a Synology NAS that allows me to stream all my videos and saved family movies without having to do anything other then open an app and play!

We recently ditched traditional cable TV services in favor of streaming service (DirecTV Now), and the latest model of the Apple TV device made the transition smooth and easy. The device is a pleasure to use, and the picture quality (especially screen savers) is beautiful even on a non-4K TV. Highly recommended!

Was basically ready to go out of the box. Only two connections (one to tv and one to electical outlet) and it synced with the wifi through my iPhone which made setup a breeze. Pretty easy to configure if you have tinkered with your iPhone long enough!