Customer Ratings & Reviews

The new Apple TV 4K meets or exceeds any reasonable expectations for a streaming device. As to be expected, not only does the device work intuitively but also comes with the excellent customer support that characterizes Apple products.

I have not even began to utilize all its features but i am enjoying it a lot.

The main reason I got the 4K Apple TV was because it’s one of the only ways to get Netflix to stream in Dolby atmos. Apple does a great job with the interface and you really feel like you’re using a premium product.

The new 4k version has been great! Movies stream seamlessly, and the picture quality is great! I was amazed at how much faster the processing speed is in this edition from previous models. Definitely worth consideration for serious streamers.

Love this device especially being an Apple user with cell and tablet. Great for projecting videos and pictures from my phone and tablet. Picture quality is also superior. If any cons, it would be the price.

The new Apple TV allows you to download additional apps, and is great for ease of use. the picture quality is excellent. It also has minimum lag time if you are trying to connect your computer wirelessly.

Great addition to all my Apple stuff the 4K movies on Netflix come in great.

Much better service than what we had before. Easy to use and fast load time.

I've had Apple TV for a number of years and needed to update to get the Disney + Channel. Everything was user friendly and I am enjoying Disney + as well as a free one-year subscription to Apple TV.

After waiting over a year for Xbox One X to add support for Dolby Vision, I finally gave up when the released it... but without support for Vizio TVs (which I have). Apple TV was the only other device I found that supports both Dolby Vision and Dolby Atmos, and not surprisingly the 4K Apple TV is on par with other Apple products, which is to say it's not the cheapest option, but it probably is the best. I'd give the 4K picture the slight nod over that of the Xbox One X, but the 4K upscaling for standard HD content is a bigger gap. The Apple TV's upscaling blows away that on the Xbox. Just note that you'll need some beefy cables to run both Dolby Vision and Dolby Atmos. My standard "HDR ready" HDMI cables needed upgrading to carry both signals. Overall, can't recommend it highly enough.

Obviously this is the best Apple TV so far - it’s the newest. The visual quality in a huge screen are incredible and the menus are easy to use, and load quickly. I waited to upgrade but I’m glad I did - and glad I got the 4K option.

Great interface and quality. Only complaints are the price, and the remote is rediculously sensitive

I love that this now works with Amazon prime video! Definitely worth it now.

Love my new Apple Tv 4K. Extremely easy setup with my iPhone. The apps work great, very fast menus and the picture quality is outstanding. Love the Spectrum app, no more need for a cable box.

It is pricey, but I will say it is so streamlined and easy to use that it’s worth it. And if you have an iPhone it’s even better with it’s almost perfect mirroring feature. Great apple device, for just a little too much money.

Got it as a gift for my brother. He likes it. Says it’s easy to use. Can easily show others whats on his phone by tossing it on the screen.

A little difficult to learn to operate the remote at first but once you master it you can find all kinds of channels and programs on Apple TV. Great Apple exclusive programs and movies.

Upgraded from ATV 3rd gen to this version, its much faster. The remote is very intuitive. I dont see any lag in the video loads which was there in my old version of ATV. App store is certainly a great update and it has thousands of useful apps.

Great options and amazing picture. As with most of their products, Apple tends to get in their own way. The lack of ability to install ios apps, other than those authorized by Apple, is a negative. I have several apps on my iPhone that would be great for my Apple TV, but are not available for install. Best feature is being able to stream your phone screen to your TV, which helps alleviate some of the unavailable app situation.

Awesome device that allowed me to configure all my streaming into one device!