Customer Ratings & Reviews

This is more expensive than other streaming "sticks" but the quality and features are worth the money. We have tried most of the options out there and we now have 6 apple tvs in our home

We were thinking we really didn’t need the 4K Apple TV since we did not have a 4K tv yet! But we were so wrong! It makes our older he tv have a great pic! Cannot wit to get a 4K tv too!

I recently purchased the newest Apple TV 4K 32GB. I love it! It was definitely a good purchase. We can access all the apps we need or want for our viewing pleasure. I highly recommend this!

I never felt I had much need for streaming directly to my TV until Formula 1 broadcasts were taken over by ESPN from their former channel NBCSN. This year all the practice sessions are on ESPN3 which is internet only. I did some research into Roku, etc., but as an iPhone, iPad, iMac person, it seemed a no brainer to go with Apple, and I'm glad I did, despite the higher price. Setup could have been pretty easy, but I have a home theater system and a Harmony 650 remote, all of which was installed by the Geek Squad. I would have had to pay $200 to get these updated— a ridiculous price. I went online and figured out how to make it all work, though not without a little trial and error. The result is that it works and looks great now. I gave the extra star for Apple's technical support team.

The Apple TV is easy to use and install applications on. Been using it in my room to watch movies while having a second one down stairs. LIke that I can access the same things easily

Great, expensive. A new Roku Stick+ does all the same things, even AirPlay. But if you’re into Apple products, this is super simple and easy to use. Great user interface.

I’ve owned a older version. All I can say now is WOW this is 4K. Works great and I love the face that even most passwords can be entered using voice. Big win. Always Apple

Perfect for our office: streaming and mirroring from apple products

I had the older version of this product and absolutely loved it. Bought the newer version for my 4K tv and I love it even more. Super crisp video with the same system I’m used to and love.

I was having problems getting my Netflix and Hulu accounts in the same place without using a BlueRay player. My Apple TV solved that problem instantly. I love the ease of using this. Should have purchased one sooner!!

If you're in the Apple Ecosystem, this is really the only lite media box to get. 4K, HDR, Atmos, etc are all great. Never been a huge fan of the remote design, but it does the job. TVOS can get bogged down by apps quite easily and I find myself rebooting the device more often than I'd like. If you're not in the Apple ecosystem, look elsewhere.

Turn my Apple products into one unified system being able to use along with the television set. Especially like the ease of set up and also the number program so I could access.

Very happy with this purchase. Excellent customer service at Best Buy. Love that curbside p/u. Ordered online, picked up, setup, and watching my favs in record time. Buy!! You won’t regret it!

I own two of these already. I thought I was buying the newer version 4K. I was wrong. I kept the Apple TV anyways and have it to my parents. It’s definitely a deal.

This is our fourth iTv as we got a new TV and moved the older set to our lanai with the Apple TV; 4K edition is excellent and if you have Sonos, the integration is really awesome

This is a great streaming device. Easy to set up and easy to use to stream your favorite tv shows. The 4k 32 gb is a plus and the remote is easy to navigate.

We have a smart TV, but the Apple TV works better for that. Netflix, Prime Video, Hulu, AT&T TV Now, plus iTunes, channel apps and more. This is our easy-to-use hub for all things television.

My wife uses this exclusively for all her streaming needs. The software works smoothly. Only gripe would be the remote is overly sensitive but miles better than the original tiny remote.

We have an old tv so we decided to buy the Apple TV and it works great. Perfect to watch movies and shows. The 4k makes our tv look like it’s brand new!

I love the Apple TV. Very easy to use, and as a great plus when I use my Apple laptop, I can use my tv as a second monitor. I really enjoy the entire apple ecosystem.