Customer Ratings & Reviews

Upgrade your streaming experience NOW!! Do it. NOW

If you love apple, and have a brand new 4K TV this is the right product for you, if you have purchased movies through Itunes, now with this product you will have them in 4K if they are available for free.

Seamlessly use all your Apple products with this!!

I purchased this 32GB 4K Apple TV along with the Nimbus Controller for gaming on Apple devices. I love the new interface (compared to the older Apple TVs) and the controller is quite handy. 5 stars!

easy to set up, easy one place connection to many stations and streaming services. remote is much nicer than the original, connection to outlet instead of battery.

install the new apple TV from older version, setup was quick and easy, new Apple TV had all of the updates needed to view the latest channels. No issues once everything was activated

This is noticeable faster and smoother than the non-4K version. Not much has changed in the overall appearance of the unit, except for a white ring around the Menu button, but still a great update.

Great device. Works like a charm. It takes some time to connect all your accounts, but once that's done everything is easy to browse and access.

I have been using Apple TV's from the beginning and when I bought the model before this one I thought it had 4K capabilities, but i found out later that it was very limited capabilities. I have an extensive iTunes movie library with a lot of 4K films. I decided to buy the newest unit and it is a “little” better as it is 4K ready. I even bought a new 4K HDMI cable to attach it to my new 4K TV and it even said during setup that the HDMI Cable was compatible for full 4K steaming. When I play iTunes 4K movies they steam trough fine. When I play Netflix or Amazon 4K content it says the cable is not compatible. I tested it and it came back and said it didn’t pass even though it did on setup. Looks like I will have to buy another 4K cable and see if that fixes the issue. I think Apple needs to represent their products feature set a little better and spend more time enhancing the products between releases. We shouldn’t have to purchase new technology every 1or 2 years. That is what software and firmware upgrades are for. If you want full 4K capability than you need this model.

I already had Apple TV. But this new 4K model is far more sophisticated technically but easy to use. Compared to the original one, for example, this new one enables me to download apps.

we love it, its a great product enjoy it use often

Would expect nothing less form Apple. Yes a bit pricey but so worth it ! Great picture and even better processor compared to the other streaming devices I have tried.

The latest generation Apple TV is going to be familiar for anyone who owned one previously. Menus are the same, options are the same; the only major change is the controller. You now have Siri who can prove quite contankerous at times. All Siri is, is effectively a voice search and typing feature. She can't close programs or restart the Apple TV. All in all, same value as before.

This Apple TV was a huge step up from my first gen. I bought a new 4k TV and wanted to see 4k video. This Apple TV was an awesome purchase. Apps are awesome and picture output is insane!

Love them everyone should buy them perfect gift.:)

We don’t use cable. Just Apple TV. It works great.

Was bought for a school and everything works great

Real easy to install and easy to maneuver thruout.

I love my new Apple TV 4K, it is amazing, specially when I use it with my 4K TV. As I do not have regular cable I use the apple tv to see my internet cable Sling using the app.

Apple TV has proven to be reliable, easy to use, and quality through and through. The user interface is very intuitive, the remote easy to navigate, and the flexibility amazing.