Customer Ratings & Reviews

I have a 2018 Vizio P Series Smart TV ... I was happy to see it included the YouTube TV app (I’m a cord cutter!) but the processor on the TV would buffer more than I’d like it to while streaming. It was horrible but would still bug me considering I have Fios Gigabit and wired the TV up. So I purchased this 4K Apple TV and it has not had to buffer at all. This is the 4th Apple TV I’ve owned and they never let me down. I don’t store much on it so 32gb was perfect. I have zero complaints.

As you all know, Apple TV is a good option. Add in the 4K and it's a great option. Love the vibrancy of the picture and colors.

Apple TV 4K with 32 gigs of storage comes in really handy especially with the amount of apps that are available for the Apple TV. It also provides a fantastic 4K display, assuming you have a 4K display, streaming is so much easier and faster with this up graded Apple TV

Great product! Easy to install, to program, and allows for 4K which is great. Recommended.

Bought the 4K to replace an older Apple TV. The picture quality is better than the previous model.

Purchased this to replace an earlier model. Picture quality is excellent and it is very easy to set up and intuitive to use. The remote is a big improvement over the previous model. The price is a little high.

Best set top box you can get. One of my favorite Apple products

This is the new 4K Apple TV I upgraded from the previous model. The picture quality is great and it’s super user friendly.

This newest 4k apple tv is leaps and bounds better than the 2nd to last version and has so many new features and app download ability. If you already have the Latest version without 4k, it depends on whether you have an incredible TV and want even finer definition. But if you're upgrading from the older apple tv, this is a must have! New remote makes life so much easier and it's rechargeable with your standard iPhone lightning cable. Apple crushing it. And now making movies with A24! Go Hollywood, go Apple!

I have had AppleTVs for many years and this upgrade was definitely worth it. The picture quality is top notch and it is very easy to use.

Love this product that’s the best thing I’ve ever bought for myself

Easy to set up and plenty of apps to choose from.. no need for cable with this type of technology!

I paired the 4K Apple TV with an LG OLED C8. And Sonos as a sound system and just excellent, Going back to Apple streaming it’s is perfect no complaints other that it’s quite expensive, however the quality is there I bought an Apple TV 4 years ago and still works and looks like new. Nice that you can download Apps and updates to improve the streaming performance. No regrets, considering that Now you have Apple network to get the most of this device. Recommended.

Adding 4K was the only missing link to the prior model. Plus the addition of Amazon Prime Video levels the playing field. A little more than Roku but still a competitive product.

Love our 4k Streaming players, I haven't noticed a difference on teh 32GB verse the 64GB, Both do really well, Lots of areas to adjust your bandwidth usage if needed, These will eat all you have if you like, GREAT Startup, Load and Play time, a lot more expensive than ROKU, Fire Etc..., but Most applications are eventually in iOS App store, Not Loving teh Free Apple TV+, will not be renewing it, But can't even consider the others any more.

This has been a game changer! Originally, we were using our Sony Bravia TV's built in apps (run by Android) to watch our shows on Netflix, Hulu, etc., but the quality was always a bit suspect. We upgraded to this and couldn't be more happy. This was super easy to set-up and the airplay feature is awesome when you just want to watch that video from your iphone on the big screen. Totally worth the price if you are in the Apple Ecosystem.

Forget its competitors and stick with Apple. Apple TV was easy to set up, intuitive (for the most part) to use, updated every so often with software updates, and on-line (if you own the free Books App) DIY troubleshooting by way of an extensive help guide of sorts. In addition to the help you get nuggets of information about features you had no idea you were missing - it feels at times like learning a new gaming trick that helps propel you to the next level.

Favorite streaming box I’ve tried them all. Amazon fire box, ChromeCast and Roku and right now Apple TV 4K is my favorite. iTunes movies are automatically upgraded to 4K at no additional charges. Amazon prime is now available also.

You can be an Android fan and still love this Apple TV 4K device. It’s ok! Forget the more affordable options out there especially if you own a 4K tv or have a Dolby Atmos surround sound. The device is addicting but like anything new it takes time to setup and appreciate everything it can do. If you’re still reading this needing more persuasion or reason to consider this device then look I get it, you’re either an Android fan or just trying to justify the higher price point. It’s simple. Do you want the most content you can get in 4K HDR Dolby Vision with Dolby Atmos? Because if you get anything else, you will be missing out on premium content. Why did you even buy a 4K tv then if you can’t enjoy it to it’s fullest potential? This beats cable, DirecTV, TiVo, and all the other smart tv devices out there hands down. Have a different opinion about that? I guarantee you personally don’t own one yet. Make sure you upgrade all your streaming services to 4K if you haven’t already. You need to be a little tech savvy or have a willingness to research YouTube videos and learn what this device is fully capable of. With that being said it does walk you thru setup. Make sure you do so you can enjoy everything. Already one an Apple device? Even faster setup because you already have an Apple ID/email. Don’t? It will help you create one so you can download streaming apps and even arcade games. Apple TV + is like Apple’s Netflix. The shows are amazing and worth the cost of the device alone. You usually get a few months of a free trial too. So try it! If you made it this far, it’s safe to say you’re interested. Don’t cheap out because you’ll never know what you’re missing if you don’t get Apple TV 4K.

My main concern was that it wasn't RF. But when i installed it on the rack in my house, about 30 feet away, I got perfect signal from the remote. Definitely something anyone should consider if you are frustrated with their iPhone App