Customer Ratings & Reviews

We are so pleased with this Apple TV and the ease of use. The picture is amazing! Highly recommend!!

We have 4 of these throughout our house. We use them for DirecTV NOW and for iTunes music. The option to use Dolby 5.1 and 4K is really nice. We use these with Sonos speakers and Sony/LG 4K TV's. The remote is small but easy to use with no cluster of buttons. We use the 32GB and don't come close to running out of memory. I've switched my parents and a few friends over to these Apple TV's for use with DirecTV NOW. They are all very pleased with the ease of use and quality.

Bought for my sister for Christmas and she loves it. Great quality and easy to use

If you have a newer Tv you will greatly reap the benefits of this device. Great pic quality and very user friendly

Replaced my 4th gen Apple TV with this new 4K model. Currently using with a 50” Sony HDR 4K tv. The good: Definitely more responsive than the 4 th gen. Great having movies upgraded in 4K HDR (sometimes only 4K like the 007 movies) for FREE! 4K HDR Netflix content is great! The not so good: I’ve noticed a weird flicker in really dark scenes in a few movies. Not sure if it’s a Dolby vision vs. HDR 10 issue but I’ve definitely noticed it in a couple of the non HDR 4K 007 James Bond titles like golden eye and tomorrow never dies. While this will improve greatly in the coming years, not a ton of movies have been upgraded to HDR or 4K yet. About 60 of my near 900 iTunes movies. Other notes: A HDR HDMI cable is needed to get the most out of this purchase (anywhere from $20-45 extra depending on length) so your cable from a previous Apple TV is now obsolete.

Love the speed, great variety of entertainment. Very easy to set up & start using right away

Works perfectly and is very fast and reliable. Movies look great from all platforms and I love the voice feature and Siri.

Great to watch movies in 4K ! Apple 4K is easy to used set up. I am glad my wife bought the Apple 4K for me for Christmas!

This new Apple TV stands head and shoulders above the original one. I recently moved my original Apple TV to a second TV and wanted to get the new 4K version for the main TV - best purchase in a long time. The picture quality is top notch, the directional pad is a little "fun" to get use to but works great after you master it. The installed apps are nice but you will need to add some that you prefer. Great job again Apple.

We have owned both of the previous generations of Apple TV, so upgrading to the 4K model was a no-brainer. Movies look fantastic in 4K HDR, and many of our past purchases were automatically upgraded to the 4K versions in iTunes. Also, the slightly tweaked remote is an improvement (I no longer accidentally hold it upside down like the previous model!). I only wish we would've bought the package with the game controller because the included remote is not great for all games.

This is a great streamer but I am not sure about remote. Great interface and fantastic if you are in the Apple ecosystem. I wish they had gone with a remote like the amazon fire stick 4k. I find it much more accurate and easy to use.

Worth the money. Easy to use and video quality seems to have improved on all my streaming services.

Switched to Spectrum streaming TV service and was told to buy Apple TVs or Rokus. I bought both and they both work great but the apple TV is a little easier to use. The remote takes a little bit to get used to.

Decided to upgrade our old Apple TV despite not having any issues with it. We wanted to be able to download new apps and the old one did not support this feature. Love the new display and the picture clarity is absolutely impressive. Well done Apple. Hated the price but it is Apple and disappointed they never opened the old Apple TV’s up to be able to download the new apps such as Disney +.

I recently purchased a 4K tv and this is my only device that outputs in 4K. Wow. 4K quality with HDR looks really amazing. I also love that Apple has automatically up the resolution of streamed HD movies to 4K.

Apple streaming stick is working great as I knew it would. I have roku stick also but I think apple works better

The little remote is awkwardly small & fragile-seeming when you're used to regular remotes. But altogether, it's sleek & nice to look at, & is fast & efficient. The gorgeous nature screensavers are a pleasant bonus.

I bought this one only because my smart tv didn’t have enough memory to install the apps. Another reason is I have Apple mobiles and an iPad. Apple TV is just great. The quality of audio and video are just great. It almost has every needed app. It has all my songs and shared photo albums from my Apple ID. I can as almost AirPlay from my Apple devices. I never have to worry about the memory issue now. If may look pricy but worth it.

I was happy with my Apple TV then televisions were beginning to be standard in 4K. My video disks even downloaded content. I am still happy with Apple TV simply also pleased with the 4K support. Solid product.

I purchased this Apple TV 4K to use with my new 4K Sony TV. Apple makes the set-up quick and easy. The new remote is much improved from the remote from the older model. During the set-up I opted for the Apple TV to set the color settings on my TV. This proved to be excellent. I am thoroughly enjoying this product and highly recommend it.