Customer Ratings & Reviews

The Apple TV 4K is a great product. It is very responsive. I initially had a Roku 4K Stick for my YouTube TV streaming service. When I tried to switch between channel, the was always a lag. With the Apple TV, switching channels is instantaneous. The only downside is the remote. I am currently looking for a universal remote to use with my Apple system

Love it. Easy to use, Great quality. Money well spent.

...but this box delivers! 4k signal is fantastic - as you would expect as that's the primary purpose. As long as your internet pipe will feed it sufficiently, then all will be good. Loving the Dolby Vision capability at 60hz into an LG65 4k UHD TV with good quality HDMI cable. The remote can seem a bit 'fussy', but with some practice and controlled use, it's pretty slick!

I currently own Roku and FireTV sticks in my house and two Apple TVs. This model since it's 4K is amazing. Works best for me since most of my devices are Apple. Having the capability to "airplay" to the screen from my devices is a plus. Love it so much that I'll be getting another one for my family room projector once I get a 4K projector.

Love this product. Great quality , and easy to use.

Easy to use and picture quality is great. Use it a ton.

What can I say... It's Apple and it just works! Setup was easy and I love the screen sharing ability! Still seems a little pricey for what you get, but that's Apple!

This is the easiest to use device to use for steaming content. The remote control and user interface is by far the best and most simple to use to access content. I have tried all of the other major devices (e.g., Amazon, Google, etc.), the Apple is by far the best. Now that we he App Store includes Vudu and Amazon Prime there is no better way to get access to all of your content.

Easy navigation, great remote, flawless (and painless) set-up

This Apple TV 4K replaced a second generation Apple TV. I finally cut the cord, so I purchased this, even though I have the latest and greatest model of a LG smart TV. I think it is easier to run Hulu, Netflix, Amazon Prime and other streaming services through the Apple TV 4K. And I still have excellent picture quality. I am totally satisfied with my Apple TV 4K.

After comparing the Apple 4K device to the integrated Roku navigation on my T.V. I realized how much faster I could start watching channels on the ATT TV app. In fact all of the apps installed on the Apple TV 4K loaded much faster than the T.V.'s built in system. I will most likely buy another Apple 4K TV to connect to my 2nd tv.

I had a 4th gen Apple TV in my bedroom and upgraded to a 4K tv in living room and purchased the 4K Apple TV and it’s a great step up. Love the Dolby Vision feature.

Easy setup. Easy on and off. Just need a less slick remote

With Smart TVs and cheaper options like roku, chromecast and firestick it seems indulgent to buy the Apple TV 4K. That said , it does delivers quality streaming video if you are trying to stream 4K content. The overall user experience is great. I find the remote scroll pad sensitive and prefer the older remotes. I am seeing issues with the Prime video app on the apple tv, but I am not sure if it is a problem with the app or the apple tv.Overall it is definitely a nice to have device and I don't see it as a game changer. Like I said it is a good purchase if you are building an Apple ecosystem.

It’s an Apple. Enough said Apple TV 4K makes your favorite TV shows and movies even more amazing. Videos play in stunning detail with picture quality that’s more true to life. Enjoy content from iTunes and apps like Netflix, Hulu, and ESPN-or use the Siri Remote to find just what you want.* You can even share photos you take on your iPhone with the big screen. 4K HDR is here. And it’

Perfect upgrade for our new 4K tv and the best streaming device available.

Reliable, fast, easy to use. You do pay for all of this though.

I was hesitant to buy this device, thinking my original Apple TV worked well enough. However, the remote and software is immensely improved to where this is more fun. We can adjust the sound without our main remote, and the touchpad makes it really simple and quick to move through the screens and menus. Not only that but we went from 720p to 4K for a much clearer picture. Well worth the investment!

Bought 2 new gen apple tv for xmas gifts.i habe had one for a while now. Love the fact that you can incorporate siri in leu of finding movies and or shows on apps.

Apple TV is the best for IT TV, movies and image quality by far. The advertised TV app is still short of my expectations. It should look more into IT TV and not TV Service that will be death soon. The remote is either to simplified (lacks integration with Apps such as main menu) or too sophisticated ( touch area is a pain with TV programming menus). But I still consider ATV the best quality product