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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 12235 reviews

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Rating by feature

  • Value

    Rating 4.5 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.7 out of 5 stars

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Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers find value in the Apple TV 4K 32GB's ease of use, excellent picture quality, and 4K streaming capabilities. Many appreciate the intuitive interface and smooth performance, praising it as a great streaming device. However, some users express concerns regarding the remote's quality and the product's price point. A few also mention storage limitations as a potential drawback.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 99 Showing 1,961-1,980 of 12,235 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Works Great

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have an Apple TV and loved it. Bought one for my Mom for her birthday as she has been to my place when I have used mine and she really enjoyed it as well. I even use my Apple TV on a non-smart TV and still has great quality and can still use all the apps. This is especially nice because I do not have cable.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Works perfect

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works perfect right out of the box. The remote even controls my tv and sound bar, I didn’t even program it. Coming from Amazon Fire tv, best thing I ever did.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Tired of inflated cable bills

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are finally fed up with inflated cable bills. Decided to go with apple TV instead. Set up was easy and we were able to get most of the streaming services. So far so good. Only issue was that one of them was obviously an open box and store did not lower price.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Easy to operate and overall a great product!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very easy to operate and great quality. I’m pleased with it.

    I would recommend this to a friend
  • Pros mentioned:
    Streaming

    Rated 5 out of 5 stars

    No more Roku or Firesticks!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second Apple TV as I start the process to ween away from cable and let me tell you, it’s worth every penny. The streaming, services, and integration with your phone is effortless and the device syncs with your tv without having to do anything. This is a must buy if you’re used to Apple!!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    No more cable box equipment payments!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This my my fourth 4K Apple TV purchase. I cut the cord on cable and I utilize this set top box for all my streaming. I actually bought this one for a friend and he loves it. Apple has the best quality your money can buy and with the free year of Apple TV+, I’ve been using as my all around media hub. The best on the market!!

    I would recommend this to a friend
  • Pros mentioned:
    4k, Ease of use

    Rated 5 out of 5 stars

    Great 4K picture!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome product. Great 4K picture, and very easy to setup and use.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Our Third Apple TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple 4K 32 GB is the best combination of capability and quality that money can buy in a streaming device without spending a gazillion dollars. At Best Buy‘s Black Friday special of just over 100 bucks, I couldn’t resist picking up an extra one for our vacation home.

    I would recommend this to a friend
  • Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Great Streaming Player

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best streaming player but you pay for it. Remote is not good for controlling streaming services but the App Store has the largest library so if are purchasing for a non mainstream service Apple TV OS will have it. The audio and video options are the newest. Hooks in nicely to your household’s Apple “ecosystem”.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    IMHO the Best streaming Device on the Market!!!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I also own a Roku and Amazon streaming boxes but this one stands above them. With the recent addition of being able to get Amazon content this is the only box that get get all my streaming accounts. Youtube, HULU, Amazon, iTunes and Netflix are all available and easy to setup. With Apple continuing to improve the TV OS it is easy to use and it does not hurt that it looks good to.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    The latest Apple tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This new Apple TV is really great! The 4K streaming is awesome. And the best part is that Apple automatically upgrades your previously purchased movies to 4k

    I would recommend this to a friend
  • Pros mentioned:
    4k

    Rated 5 out of 5 stars

    Another awesome Apple product

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    With the price of cable going up you have to look for alternatives. So with the Apple tv 4K it is future proof cause broadcasters don't transmit in 4K yet but you will be ready. You can download your cable companies app and get what you had with there cable box but without the extra expense plus what ever app you want. netflix, hulu, plus they have games too.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Interface

    Rated 5 out of 5 stars

    Very e z to use

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great interface for TV options. Easy to download apps

    I would recommend this to a friend
  • Pros mentioned:
    4k, Ease of use

    Rated 5 out of 5 stars

    A great streaming device

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this to use with my 4K tv. It was easy to set up and works great!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Apple finally got it right

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The new 4K Apple TV is absolutely easiest device Apple has come up with yet the voice activation works to perfection thoroughly enjoying this great upgrade.

    I would recommend this to a friend
  • Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Massive upgrade from the earlier AppleTV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded to this from a Much older Apple TV and am glad I did. The new remote takes a little getting used to (HINT don’t fiddle with it while watching something or you’ll accidentally pull up the info screen). The apps are nice. Siri integration is cool. So is the HDMI control where it will turn everything off and on for me.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    A must have for any Apple user!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    WOW!!!!! This product has changed my TV viewing life! I do not have cable and once I purchased this item the amount of options I had to download applications to find a perfect cable replacement was discovered! Very convenient if you have an iPhone since you can use the iPhone keyboard for typing and logging on your Apple TV. Highly recommend!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great investment

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear, upgraded; More programs. Very simple to install and set up

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great Buy!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple TV was easy to install and provides all that is promised. I had to get used to the sensitivity of the touch pad. Once I realized I could tap it instead of swiping, it was easier to use. I'm still learning its capabilities. The Apple TV offers more than I thought it would. It's a great buy!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Typical Apple product

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple TV 4k is a typical Apple product and that’s not a bad thing. It’s well built, performs well, seemless but doesn’t reinvent the wheel. You obviously get the most out of it if it is integrated with other Apple products (an example would be when a keyboard is on the screen it prompts you to type on the phone). As usual, you pay a price for integration and the Apple name.

    I would recommend this to a friend
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