Customer Ratings & Reviews

If youre on the fence—READ THIS: I am beyond satisfied with this product. Like most new modern electronics, and especially those from Apple, you don’t need this upgraded 4K model if you have the 1st 4K or updated model that was released about a year or so ago with the updated all metal remote. This is my 4th Apple TV and I’ve been using them since the 2nd generation came out with the then new and state of the art 1080p model around a decade ago. The software experience is TOP NOTCH, fast and responsive, and LEAGUES ahead of ALL similar competitive products like those from Google, Roku, etc. If you’re already in the Apple Hardware/Software ecosystem, everything can talk to this thing, too, as well as a number of homes security and “internet of things” type devices. For example, if you have a Mac you can directly connect content libraries to your Apple TV 4K, or use your iPhone or Apple Watch as a remote. Got AirPods? Well, you can watch content from any provider on your APs to keep from having the sound play over the speakers. Got some original HomePods or HomePod Minis? You can pair them to this bad boy and literally for just as little as $100 a pop, deck out your room with a low cost and high quality wireless surround sound experience that’s top notch, and works with ALL content streamed or played on the AppleTV 4K. Although there are a number of competitors offering much more affordable options, the experience, build quality, as well as built-in future proofing storage options and internal networking hardware that takes advantage of the latest high-speed WiFi networks, you get a superior product, experience, and access to the most premium smart TV/streaming set top experience on the market, and as only Apple could make. If you’re already a MacOS/iPadOS/iOS/watchOS user, you’ll love the new Apple TV4K and will be wondering how you didn’t buy one years ago!

Great all around streamer, especially if you already like and have Apple products. The abitlty to do FaceTime calls through the Apple TV is pretty cool. It is a little weird to have to place the phone at the tv but its no a big deal if you’re only using yiur puone for the FaceTime call. The ability to do karaoke using thr music app and yohr phone is pretty cool too. If there was a dedicated camera to allow for this without using your phone would be a great option. Streaming apps seem to be the best on Apple TV compare to other streaming devices. The remote has a quality feel. Everything operates smoothly too. I still have to try playing games on it to see what that is like. Overall it is an excellent device but it is pricey when compared to other related products.

I switched from the fire stick to this and I’ll tell you…best decision I ever made. It runs fast and is easy to use. My fire stick started slowing down and I don’t see that happening to this

I have 2 AppleTVs and just purchased a 3rd for my girlfriend. They are great devices in regards to performance, picture, and interface. Is very intuitive and snappy compared to her previous Roku. The parental control integration is amazing and adaptive to most apps outside of AppleTV like Hulu, but some like Max must be set in app. So my little complaint is no HDMI cable is included and not clearly indicated on the box. Big complaint you must have an AppleTV subscription for it to track what you watch. My devices at home only have me as the user and with subscription it tracks what I watch across devices, so every device knows what episode or stopping point of my shows. That feature is amazing, however my girlfriend is not subscribed so have noticed when her account is active it doesn't reflect her watch history, but if switched to mine its all there. Seems silly she has to buy one for it to track this activity but is what it is.

The apple tv is impressive on its premium features, large library app, pleasant remote and generally easy to operate0

I love the Apple TV 4k, especially since it fits seamlessly into my other Apple products. The picture quality is great and the OS is clean looking.

Works as designed! Very nice interface. I have many of these.

I use it all day everyday, it works amazing even works better that my smart tv

Needed a second one and no disappointment. Waiting on Apple to come out with a new one

Apple TV is great. Easy to use and setup is easy. Highly recommend.

Great for any shortcut to improve smart capabilities on most electronics. Highly recommend for use on projectors or older model Tvs. Fast efficient and easy to use. Designed nice and the remote is top tier. Plug in play also adds more capabilities when using iphone ipad or mac

If you aren’t using an Apple TV you’re missing out. This device is lightning quick and works so well in the apple ecosystem by being blessed to display and control smart home devices and cameras and utilizing your phone as a remote as well as an AirPlay device for whole home audio.

Price is worth it. Such a better product over Amazon Fire sticks. Quality for stream is top notch.

Great device for older “smart” tvs. Our Fire TV was getting slower and slower to navigate. This Apple TV has been amazing. If you have an iPhone, it’s even better since you can do some setup on the phone and even use your phone as a TV remote.

Very simple in your face all out of faded and everything is super fast. Love you using the new remote. I would highly recommend.

We love our Apple TV 4K. It has done everything we've needed it to do and made navigating our plethora of apps easy.

I find this product connects easy, works great with intuitive remote and a very logical layout. All my Apple devices connects with ease for either typing or sharing. What I like best about this product is the way it streams without any pauses or audio latency. It is solid through all my apps. I found my smart TV is glitchy and this fixes the problem.

My boyfriend loves this product wants to get another one for the bedroom. Great Christmas present.

We have two and we love them. If you’re not already entrenched in Apple’s ecosystem, this isn’t for you, though.

I'm in the process of replacing all of them after seeing the quality of the images on my son's TV. I find the remote functions confusing, but usual figure it out and they are overly expensive. I love that it interacts with our phones and air pods.