Customer Ratings & Reviews

The must-have streaming box for any Apple iPhone owner. Even if you have Apple programs built-in to your TV, the Apple TV itself is a far quicker and easier method of viewing your content. If you are not invested in the Apple ecosystem, however, you're better bet is a Chromecast or Roku option. It's also great that Apple reduced the price compared to the last model while adding additional features and improving performance.

We all have a smart TV but they don't have the power of a bionic 15 chip. This is my go to player and I also have the Nvidia shield, but it's nowhere near the performance of the mighty Apple TV 4K. I'm an android user for many reasons but simplicity and raw power to handle my streaming needs . I'll have to give it to Apple.

Apple user. The entertainment providers will only support any digital product so long. Old Apple TV just got old enough so YouTube would not support. Just the way the digital world is. This works just like all the Apple TV's have. Easy entertainment. Clear graphics. Getting even easier to use. If this is how one wants there entertainment, just have to stay somewhat current. And this unit is actually less cost than previous models.

Great product! I was skeptical to spend the money when you can get a Roku or FireTV for a fraction of the price but it really does make a huge difference. Much faster and has features that make it worth it. If you can swing the extra $80-$100 over the competitors, you won’t regret it. I bought a second one for another tv within 2 months.

Well it’s my 6 th one. All in use - one HD from a while back and the rest are 4K units from 2018 to this one. We do all streaming now and gaming if great too.

Great item just needs to be updated from Apple. It’s a great addition to any smart tv if you don’t like their native OS

I already had a smart tv but i decided to try out the Apple TV and it’s made everything so easy to switch from app to app. It’s extremely quick, easy to track all shows from different apps in one home page. The amount of apps and subscriptions and options available are endless. You continue to find more and more add ons that you can use daily! Definitely a great upgrade and well worth it

Another great Apple product! Shipped quickly. Great info from Geek Squad!

Works great! Love my Apple TV, it’s a great alternative when using streaming devices except this is the best one!

So smooth when scrolling love the remote design. Would definitely recommend better then any other streaming device.

It’s user friendly. Love the new remote control! Allows me to download apps.

I currently have optimum cable services and this was the only device that was compatible with it. Instead of having to pay $12 a month to my cable company for a box, I bought this and it pays for itself in a year. It was easy to install and in addition, my son is able to have all streaming capability since he did not have a smart TV.

Fantastic streaming device. Great app support. Easy to use. Great remote. Stable network application.

Small, fast, seamless—Apple TV 4K nails the experience.

The Apple 4K 64GB is awesome and I use it to make my older model TV a smart TV. It allows me to watch sports on our TV in our garage without misusing a beat. It connected to our home network seamlessly and was up and running in no time. I like how the newer version also supports volume control which is an added bonus. I think it was a great investment. So much that I purchased a second one for our outside patio. I highly recommend this purchase.

Love this product, it has a phone remote option and a universal remote option. Highly reccomend

Works flawlessly! Easy to use and great picture quality.

I’ve been using the Apple TV for exactly a year and I will never use the Bezos stick again

Always a great buy. We’ve been using Apple TV for years.

Full disclosure, I’m an Apple junkie, so consider that when reading this review. If you are not part of the Apple ecosystem (have an icloud account, have an iPhone), you might want to consider something cheaper, like a Roku, as an alternative. The device is just about what you would expect from any streaming device. You connect to an App Store (the Apple one in this case) and you download the apps for the services you subscribe to (Netflix, Hulu, etc). The Apple TV does have the, at first, slightly confusing Apple TV app. This app basically tries to create a single point of access that looks at all the things you are watching in various apps, so that you can just access what you’ve been watching from the single place instead of going straight to the app that has what you’re watching. Even as an Apple fanboy, I struggle to really find the usefulness of this function. Also the Apple TV app should not be confused with Apple Tv+, the excellent streaming service, which lives as a sub component of the Apple TV app. Note that you can now get AppleTv+ on most other streaming devices at this point. You can also view your icloud pictures and videos on the device if you sign in with your iCloud account. The remote is the big weakness of this device. In the last two iterations of this device, the remote has gone from atrocious to better, but still a little crappy. Personally I prefer a remote that lets me have a solid grasp on it, and lets me toss it to someone else. To do this, the remote needs to be a decent size. The AppleTV remote is tiny. Yo make matters worse, the remote has a touchpad on it. So the user is always accidentally doing unintentional things on the screen because of the almost unavoidable and highly sensitive touchpad. And forget about tossing it to someone else; you end up in a different app because of the touchpad. The internal components of the device are a higher quality than other streaming devices. So reaction time and navigating through the device is much faster than using another device, if you care about that sort of thing.