Customer Ratings & Reviews

Full disclosure: I'm coming from a 7+ year old Samsung 55in UHD Led TV. It wasn't a bad TV, but the upgrade to OLED is staggering. Movies and sports are incredible. The only analogy I can think of is it's like listening to your favorite record on vinyl via a really nice HiFi system. You're going to hear and see things you haven't before. In some instances, it almost feels too nice. Ha. Although this TV was at the top of my budget range, it felt like the jump was worth it after seeing OLEDs next to anything else in the store. We have ethernet hooked right up to the TV and the OS seems smooth and intuitive to me. I like the remote as well, but do wish it had a few additional features (like scrolling volume). Meh. Preferences. Overall, the watching experience is great and going from 55 to 77 is a game changer in our "family room." Feels like we're in a movie theater now.

So far this is an impressive tv. The PQ on this is superb. I was on the line about purchasing an OLED due to my lenghty gaming sessions due to possible burn-in but so far so good. No issues (6 hr sessions). The blacks are black and colors pop. The on board apps work as they should and able to start streaming within seconds. Im coming from a Sony 65’ x90j to this 77’. This thing is “yuge!” I love it so far.

I got the 77 inch LG OLED B3 and it is fantastic. I was going to get the C3 but it was almost $1000 more and this is perfect for watching movies and playing video games. And I got it because on the display it looks really realistic and it is on almost every movie. Some old movies aren’t that good but from 2010 and up the quality looks really good and I have a PS5 and the games are really good!

The TV is everything I hoped it would be. I bought it mainly for gaming. I wanted 120fps, 4K gaming for my Xbox series X and this TV more than meets my expectations. The picture for both video games and movies just pops, that's the only way I can describe it. It just looks so much more crisp and vibrant when compared to a standard 4K LCD TV. I highly recommend.

What a great purchase. Took advantage of the Black Friday Deals and couldn't be happier. TV has outstanding picture quality. The 77" size is perfect for my living room wall. Movies have never looked better!! The sound quality on the TV alone is not bad but I mainly use my surround system.

Enjoying my new 77” LG Tv. The picture is very high quality. Volume is getting 4 stars. Easy to use considering the age of the tv it’s replacing. My living room is large and has a vaulted ceiling. I ordered with a wall mount and had the geek squad install all of it. If I could I’d give the geek squad 10 stars.

Super amazing quality, and looks great in my bedroom on the wall. The blacks and contrast on this model are really out of this world!

Beautiful picture. Easy to use. Has all the features we were looking for a great price. Purchased as an open box. Customer service was excellent.

We are ecstatic about our new LG 77" Class B3 OLED Smart TV. The picture is so amazing and the sound - PERFECT! Could not be happier with the connectivity and ease of all of the features.

I hadn’t bought a TV in a while, just bought a new house and there was a built in area for a TV. I wanted the largest TV that would fit, this 77” OLED fit perfectly. So impressed with the color it’s awesome. It was on sale during Labor Day and I couldn’t resist it was a done deal. 4k content looks amazing

I purchased this TV on 8/31. It was delivered on 9/6. The TV worked great at first , and I felt it delivered an experience very close to the C2 that I bought back on 1/2023. Well, until yesterday on 10/4, 28 days after BB delivery. My Apple TV started disconnecting while watching on the B3. I tried numerous workarounds, new cables (all hdmi 2.1) different inputs on the B3, removing all other connected devices (AVR, etc), warm and cold boots on both devices. Nothing seems to fix the problem. Note that WebOS on the B3 still seems fine and I seem to be having hdmi specific issues. I moved the Apple TV to the LG C2 and never once did I see this issue. However, moving the Apple TV back to the B3 & the issue will soon shows its ugly head. There was a recent B3 firmware update (GA on 9/25/23 according to LG’s support site.) that is installed on my B3, but I can’t tell what day it installed. However, I noticed the newer revision number when I frantically looking to see if there was something I could do in the setting to alleviate this hdmi issue. The previous firmware is available for download on LG’s site, but it doesn’t seem to be an easy task to downgrade. LG seems to lock the TV to only allow upgrades. I found a reference on YouTube stating there was software (on a Russian site) that could do the downgrade over a network connection. I don’t know that I would ever be desperate enough to try installing/using some random application sitting on some Russian file server. We’re going to see if we can get BB to allow us to exchange/upgrade the 77” B3 to the 77” C3. I thought I had found a very good second place product compared to the LG C3, but now it is now going to be a big headache, and possibly worse, if we can’t get BB to help us. I don’t know if anyone else is having problems with the B3, I hope not. Just thought I’d share my experience with the B3 so far. I’ll update this post if anything changes.

Awesome, do not regret this at all, 4k 120hz and great color, uhd bluray and ps5 look great, even guests have commented that it looks much better than their LG 4k 120hz lcd 2023tv. Def not cheap but also great value, not as expensive as many others

Absolutely love the tv. The Color complex is unreal and I would recommend this tv to anyone that want the amazing just to watch tv, movie or if you want video game. You won’t be disappointed one bit!!

All around great tv for the price. Was looking at C-3 but just couldn't justify the extra $600 with no real benefit for the money. Have mine hooked into a gome theater system so the sound is perfect for what I need.

I can’t imagine a better TV. The 77 inch screen allows you to watch sports at a new level. The deep black of the OLED screen makes the picture really incredible. I have had an OLED TV for many years and I do not want to ever go back to watching a backlit screen.

Great picture easy to use I’m happy with it for that reason I bought other tv from the same brand

The picture is amazing. Big upgrade from our previous tv. The magic remote is very nice and scrolls through everything a lot faster. The only bad thing is the sound, it’s pretty bad it definitely needs a sound bar.

The picture and how deep the blacks are, is excellent. I wish this didn't have firmware updates and turned on a little quicker. But the photo quality is great. The built in speakers are OK, I just have the TV playing through my bookshelf speakers and subwoofer now and that's good enough.

Came from a 70 inch Vizio LED and couldn’t be happier. Blacks levels are great as well as the other colors that pop. This is my first OLED and I can imagine going back to LED. Plus this thing is huge….

Well its been a long time since ive found a panel with all the pixels working as they should. Also no spots like freckles in the screen like with the Samsung QLED. It's been a month and everything is still looking crisp and clear. Has little to zero light bleed into the dark areas of the image. The remote works great and has removable batteries!!! Also the UI is splendid and I have no complaints as of yet. Not as bright as a QLED but it has much better image qualities. P.S. Just get the 77" the first time, don't make the mistake I made and think the 65" will be enough.