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Customer Ratings & Reviews

Your price for this item is $179.99
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The comparable value price is $199.99

Customer reviews

Rating 4.6 out of 5 stars with 765 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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92%would recommend to a friend

Customers are saying

Customers find value in the 40" Class Select Series Full HD Smart RokuTV for its excellent picture quality, user-friendly interface, and affordable price. Many customers appreciate the easy setup process and the convenience of having Roku built-in, eliminating the need for additional streaming devices. While some users have experienced minor issues with the remote control and occasional streaming or freezing problems, the overall positive feedback suggests that this TV offers great value for its price range.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 765 reviews
  • Rated 5 out of 5 stars

    First Roku tv, I recommend

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    LOVE this tv, and new remote, not too small of a size at all. I’ve probably had this tv for about a month still looking new has amazing features and for those that do not own a roku tv this was my first one and also has an app called “roku” if you lose your remote you can just use the app it is AMAZING!! I totally recommend and also not to bad of a price.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We took a Vizio back and ended up after researching with this tv. Easiest tv to set up. Love we don’t need our roku and use only one remote. The picture is great. No adjustments needed. Our next tv purchase will be another Roku television. Not to mention the price is great.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Nearly perfect TV viewing experience

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the 40" Roku for the ease of installation and user interface. Beautiful picture image and suits use in my bedroom for late night movie watching. Thank you Best Buy!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Perfect size for what was needed.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this TV for my mother-in-law. She wanted a TV for her bedroom to hang on the wall. She also wanted Roku to be available. This made it the perfect TV. It's the perfect size because she wanted it mounted to a wall that only had a small area to mount it to. Picture and sound quality are good. Obviously, there are better TVs on the market, but this is perfectly acceptable for what we needed.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV Value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this for kitchen replacing 32". 40" size just right. Prefer Roku system. 1080p HD picture is outstanding -– recommend setting the picture setting to "Auto". Price less than a trip to the grocery store.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Smart tv

    Rated 4 out of 5 stars

    ROKU built in is great!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this TV for our office, and it is perfect! I love how the ROKU is built right in, making our choices easy to access. The picture is great, but not as good as our 65” in the living room, which isn’t surprising. But, we are very happy with our purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Don

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Product has performed in an excellent manner since I have had it. It has a quality picture and sound. Voice remote is a time saver. The ROKU format is likeable and easy to use. Lots of channels.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Smart tv

    Rated 5 out of 5 stars

    Very Good TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice, lightweight TV. The picture is really good for the price point and I didn't even mind the TV speakers, although I did end up connecting a soundbar. This TV is perfect for a small bedroom.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Big enough but not too big

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great and provides easy access to Roku streaming service. Perfectly happy with this TV. The size is great for a smaller size living space.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV, Great Price, Easy Setup

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture in bright or dark room lighting. Has an easy learning curve for use. And it's internal programing is easy to use and intuitive for all

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Roku 40"

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. It was very easy to setup. I wall mounted mine. The 40" is exactly what I wanted and needed for a wall in my guest bedroom. Absolutely no disappointments in this purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    TCL - Roku 40" Smart TV - a great buy!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the price. We have 3 TCL Roku sets in our home and they are all wonderful. We have no wires... everything is available through the smart TV. Great picture - great price!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Roku Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this for my 84-year-old mother who still likes to stream super easy to use really nice picture. Just what I was looking for!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Good tv , needs better remote.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv has great picture and apps are plentiful. Only disappointment is the remote. Voice activation is good but needs numbers to go to channels faster.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    TV only at Best Buy

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best price and value anywhere on a tv. We only buy our electronics from BB cause of the quality and ease of something is wrong. You can’t beat the value and satafd

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good picture and easy to mount

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv works as expected. I was pleasantly surprised with the quality of the picture and how easy it was to mount on the wall. This works perfectly in the space we have.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m very happy with my Roku tv. It works well, picture is great and it made the transition from cable to streaming very easy.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Happy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. Perfect size. Easy to set up and connect to cable. Technology has definitely improved since I bought the TV it replaced.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    FABULOUS TELEVISION!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this Roku TV for my friend, and he loves it. The picture is excellent, so he is very happy! He finds it easy to navigate. Thanks for the great price on this TV, Best Buy!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great for streaming Services

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect TV for streaming services, picture is great, very easy to use and I love the Roku remote. Highly recommend

    I would recommend this to a friend