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Customer Ratings & Reviews

Your price for this item is $199.99
The comparable value price is $249.99

Customer reviews

Rating 4.9 out of 5 stars with 232 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

98%would recommend to a friend

Customers are saying

Customers often highlight the excellent picture quality, describing it as crisp, vibrant, and very good. The ease of setup and user-friendliness of the Roku interface are also frequently praised. No significant negative feedback was reported. Overall, the 43" Class Select Series 4K LED Smart RokuTV (2025) receives positive customer reviews.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 232 reviews
  • Pros mentioned:
    Performance, Picture quality, Setup ease

    Rated 5 out of 5 stars

    Love it!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Roku 43-inch TV from Best Buy, and I couldn’t be happier with it! The picture quality is crisp and vibrant, and the built-in Roku interface makes it so easy to stream all our favorite shows and movies without extra devices or complicated setups. I mounted it on a rolling TV stand and paired it with a soundbar, which turned out to be the best idea ever—we can easily roll it outside on nice days and enjoy movie nights or big games under the stars with the family. The sound is clear and rich, and streaming is fast and smooth with no lag. It’s the perfect size for both indoor and outdoor use, easy to move, and has become a new favorite part of our family time together. Highly recommend!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Dave V

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV was very easy to set up. I was able to get everything going in about 20 minutes. The picture quality is excellent for a bedroom TV. Restoring all of my was great with a they QR code that popped up. The free Roku channel has plenty of selections and is real easy to save channels that I like and select episodes as needed. I had to replace my old Roku TV because I broke the screen. I had problems with my old TV recognizing my Bose soundbar, but this new one works flawlessly. I have the Best Buy + memberchip, so the old TV was replaced for free except for a $10 upgrade fee. Because of the ease of using the roku channel, I have added the roku stick to 2 of my non smart TV's.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Best Buy Ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new tv and with my new antenna which requires no cable, i finally get all channels, plus Roku is built in. The channels are all clear and the sound links to my new Best Buy stereo/speakers. The screen is a perfect size for my apartment. I use it to watch local sports: 49ers, Valkyries, Giants Warriors and PBS. For me the hardest part is navigating the channels with the remote control. I have to remember the guide button to get me directly to the list of channels and programming.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Affordable and great quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Affordable price for high-quality visuals, user-friendly Roku interface, and easy setup. Perfect for daily use, this TV also works well as a computer monitor, and fits nicely in my workout room.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV, Great Value!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV at a great price! We had a soundbar in use with our last TV and the sound on this TV is so good, it doesn’t need a soundbar. Easy to find the settings for picture, audio and so on (press * key). We plugged in a DVD player via HDMI cable and that works perfectly, too. For this, there is a Roku channel (named DVD Player) to use, or you can add that channel along with the others on your home screen—(replaces our previous selection of Input). We’re very happy with this TV!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv love the size! the picture quality is great (i recommend using movie mode)

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great and cost effective replacent TV.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This ROKU TV replaces a ROKU Ultra and an older LG TV. Because of the slimmer bezel on the ROKU unit it was able to fit where only the older 43" TVs would fit. The 4K picture with HDR is fantastic. ROKU provides the best selection of all streaming devices. Lastly we were able to dump one remote control!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV at a Great Price!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All I had to do was plug it in and sign into my wi-fi, Roku account and everything was ready to go! The 43" is a great size for most rooms. The picture is excellent and the sound quality is surprisingly good - a nice full sound.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Roku TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Roku 43in. TV is a great buy. Easy setup and great picture.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great tv!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv with Roku already. The tv is a bit thicker but the ease of using this without having a lil box is great. Perfect for hanging on out wall in the bedroom. Hung it about 2” from ceiling for viewing while in bed. Perfect

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Mons room - perfect

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV. I like the fact you can use the one remote for over the air channels and the Roku streamer. Bought for our spare room my mom uses when she visits. Makes it a lot easier for her. Seems overly bright to me, but was able to change setting for a good picture. My mom likes it a lot, says it has a great picture.

    I would recommend this to a friend
  • Pros mentioned:
    Setup ease

    Rated 5 out of 5 stars

    Roku TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this tv for my 82 year old mother in law! Very easy for her to use!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    RokuTv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price. Has a great picture and the Roku feature helps the kids work the tv by themselves.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Roku TV is a great choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our new Roku TV! It's user-friendly, has a great picture, sound is plenty loud and the perfect size for our bedroom.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    43" Roku TV review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was worried about buying one of these TV's by Roku. I love it! The large remote is easy to use. You can pause your regular TV shows using a USB. I can't do that with any orher TV.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Roku TV a sound purchase!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Roku TV is simple to install, has a clear, bright picture, and good sound, even with internal speakers. Not at all heavy. Phone app as remote works great!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Amazing

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love my Roku 43' television. I picture is perfection and so is the sound. Finally a tv that has everything I need

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Love this TV so far

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, I wasn't too sure about buying this brand, because of the not so vibrant screen on family members TV, then I realized they doesn't know about the secret menu, to make the TV looks better. This, TV is absolutely beautiful and fast. Picture enclosure.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Right choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Iam enjoying my purchase loving it picture show good

    I would recommend this to a friend
  • Rated 2 out of 5 stars

    Good TV, but has very poor screen durability

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is fine and works great, but there is one major flaw. The screen's durability is absolute garbage. My 4 year-old has broken TWO of these screens. The first time was an accident, he accidentally pulled one of the cords and the TV fell forward and cracked. It hit a carpeted floor and was only 12" off the floor. 75% of the screen was ruined. The second time he threw a small motorcycle toy that weighs less than an ounce and it cracked the top of the screen. Luckily there are just a few lines at the top of the TV and some light vertical lines in one place, but I worry that touching the TV wrong will spread the damage. I've had a lot of TV's in the past and none were ever this fragile. If you buy one, definitely get it mounted. I would, but the room it's in has no place to mount it where it's viewable from the bed.

    I would recommend this to a friend
    • Brand response from Roku Support
      Posted .

      Hi there. Thanks for taking a moment to share with us. We value customers who provide their feedback. We assure you that we will share it with the respective team. If you have questions or issues with your Roku, you can contact us at support.roku.com/contactus. Your feedback is very important to us, and we’re eager to help. Happy Streaming! Bernie, Roku Customer Advocate roku

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