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Customer Ratings & Reviews

$1,097.99
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Comp. Value: $1,299.99

Customer reviews

Rating 4.8 out of 5 stars with 249 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers find value in the 55” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)'s picture quality and OLED quality. Customers also appreciate the TV's brightness and ease of use. Some customers find the design appealing and the motion handling smooth, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 249 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This is a Buy!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. The screen depth is so incredibly thin its like having a piece of glass for a screen. The only drawback to this is the perceived chance of bending or hurting the screen if not moving it carefully with two hands. Color mix is good, images are detailed and crisp. Syfy movies look exceptionally impressive on it.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have waited a long time for a bigger TV and I’m very happy with this one. It’s easy to use and the color is so natural. I’m very happy with this purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Gaming performance, Picture quality

    Rated 5 out of 5 stars

    QD Oled king

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV and the best for gaming at the moment.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great sports and movie tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    just bought this samsung tv a couple of weeks ago after being with lg for several years because i just kept hearing great things about there tvs and so far the picture quality is really good and after watching a few marvel movies on disney plus in hdr i can tell that the picture quality looks just as good as dolby vision on lgs. the sound isn't bad but would recommend getting a matching samsung soundbar like i did for movie watching as you can turn on soundbar and get Q- Symphony witch blends tv speakers with samsung soundbar for an amazing true movie theater experience

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Another Samsung great!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Samsung tv we have owned yet. The OLED really makes a difference. Picture is amazing and sharp

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Not really worth the money.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m fairly disappointed with this purchase. Not only was the price tag more than I wanted to pay anyway, but the additional protection plans, geek squad, Best Buy membership, and an unfortunate delivery fee pushed the price up $300 more. The visuals are fine, but nothing like what you see in store. The AI enhancements are unnoticeable, and the performance really doesn’t seem much different than my previous set, a Hisense 55” LED that I bought in 2018. The sound is the main problem I have with the set. It is very inconsistent, and frequently changes volume levels on its own, almost like it’s trying to tune a radio signal. I have to keep the remote in hand and change the volume several times during viewing. The surround sound feature sounds like a constant thunderstorm overhead, and makes dialogue audio and soundtrack harder to hear. Unfortunately due to the “automatic” nature of the TV’s settings, I can’t tweak the sound to lower just the bass. It’s also a pain to have to switch between game mode and regular mode for streaming. Something like that I would think would be automatic by now.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      ChrisN,

      Thank you for sharing your experience with volume fluctuations on your TV. Here are a few steps that may help resolve the issue:
      1. Turn off the Sound Sensor: Use the button located beneath the Samsung logo on the bottom of the TV. With the TV powered on, press the button to the left to turn the sensor on or to the right to turn it off.
      2. Disable AI Sound Features: Some AI functions automatically analyze and adjust sound, which may cause volume to fluctuate. To disable these: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode. You can turn off all AI functions at once or toggle each setting individually.
      3. Check for Firmware Updates: Keeping your TV up to date may improve audio performance: Settings > Support > Software Update > Update Now

      If the issue continues after these steps, please contact Samsung Support for further assistance at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat and additional support resources are also available through the Support link on our website.

      ~ Samsung Specialist Samsung

  • Pros mentioned:
    Brightness

    Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Black blacks, very bright picture. Installed by BestBuy.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Squared Away

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Samsung S90F is a solid television, everything is top notch. No complaints, This is my third Samsung television and this brand always deliverers a solid product. The picture quality is outstanding, just amazing. As for the sound, I use an AVR, Never use the television speakers. But l’ll say Average for this review. Happy customer.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great OLED!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! The colors really pop, blacks are inky black, and the interface is a smooth experience so far. Really happy with the purchase

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    All I can say is WOW!!!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I've ever owned. Samsung has hit it out of the park again. The color and clarity on this TV is beyond what I expected. Crisp sharp colors. All I can say is WOW!!! Buy this TV. You will not regret it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Satisfied

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good though it appears slightly bent where there is no back paneling. (top half) If you do not have this mounted to a wall I fear this will always be an issue whether designed as such or not. Deciding to deal with it over the hassle of returning. Delivery guys said they didn't get my notes and ruined the surprise.. nothing to do with the product itself though. Again TV is performing fine so far 1 month after purchase

    No, I would not recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Jonesc

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it crisp picture, easy to set up and learn operating

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Picture Clarity

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I picked the size from the recommended viewing distance vs. size chart from Consumer Reports. It turned out to be perfect. The picture has excellent color and clarity. The size allows it to mount on a credenza vs. wall mount. I wasn't interested in the complexity of hanging the TV on the wall. OVEALL GREAT BUY.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Can't go wrong with this Samsung.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely gorgeous TV. Best Picture I've ever had. I use a surround system so can't speak on sound quality but the TV integrates flawlessly with my receiver.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV looks amazing! I’m so happy I went with this one over a slightly cheaper QLED. Everyone that comes over gives me compliments on the picture.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Have no regrets

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I find the s90f to be a great tv for the price. Beautiful colors, exceptional sharpness. I have no complaints as far as the tv. However, the remote is quite finicky, which is my only gripe.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy with Samsung

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy so far... just received the TV a week ago and it has beautiful picture quality. It is easy to use and has a thinner profile than I expected which is a pleasant plus! Although it is the same size as my old TV, it looks bigger because the picture quality. My last 2 TV's have been Samsungs and I never had an issue with them. They last a very long time (last one I had for 12 yrs.)

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Roger review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has far exceeded my expectations. It is easy to use. It has beautiful color and sound.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Samsung 55”

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality, color & easy set up. No glare screen is also great.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    As Close to Perfect as it Gets

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Honestly the greatest purchase I’ve ever made. After wanting an OLED for years, this one is the one I went with and I look forward to coming home just to stare at it in awe.

    I would recommend this to a friend
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