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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1783 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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95%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 1,783 reviews
  • Rated 5 out of 5 stars

    GREAT BUY!!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    BEAUTIFUL PICTURE! VERY COMPLIMENTARY TO MY HOME! SONY IS NEVER EVER A DISAPPOINTMENT

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TERRIBLE, That's awesome! Glad you're enjoying the beautiful picture quality and it fits perfectly in your home. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Love it.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Mounted this tv in my bedroom and it looks great from every Angle. It is very light for a 65" tv the remote is very simple by design and transitions smooth from screen to screen.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    TV great- Install ?

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV works great. The installation by members of the Geek Squad was troubling to say the least. I had two teams of the Geek Squad who participated in the installation. Both teams tried to install the Power Strip with a gummy tape to the back of the TV. In both cases the gummy tape released from the TV. I reinstalled the Power Strip to the wall mounting bracket using Zip ties The team that installed the Apple TV to the TV did not attach the Apple TV mounting bracket to the TV. I used Zip-ties again to attach the mounting bracket to the TV. I am disappointed with Best Buy that I had to follow behind the Geek Squad installers to secure the Power Strip and the Apple TV to the wall mounting bracket and the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasM, We truly appreciate you taking the time to share this feedback. While we're glad that your new Sony X90L worked as advertised, providing you with performance and quality you expected, we regret to hear that you had some issues with the installation. Thank you so much for choosing the Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great pic, very happy with purchase. Replacement for another Sony. Will buy but Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello PattiB, We are thrilled to hear that you are very happy with your new Sony BRAVIA 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    65 in Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 65 in Sony is perfect for our family room. It is wall mounted and connected to a Samsung sound bar. Love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rono,

      Thank you for the 5-star rating and we're happy to hear that you love the Sony TV for your family room. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    65 inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality ! I purchased this from Best Buy and I am highly pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ShaneT, We are glad that you like the picture quality of your new BRAVIA TV and that you are pleased with it. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony is wonderful!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony has performed quite well! We are especially happy with the color. This will bring many years of viewing pleasure!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertKlein, we're glad you like your new purchase! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Television review.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up. Magnificent color and brightness. Fantastic clarity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 1227, Amazing! We're delighted to hear you like the ease of setup, magnificent colors, brightness, and clarity of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Sony 65 inch Bravia TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good size. Good picture (both color and sharpness). Recommend using a sound bar to enhance the audio.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldH, Excellent choice! We are so glad to hear that you are enjoying your new XR65X90L! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    a little bigger than we expected but amazing quality and picture!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MorganP, We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Excellent quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s great tv specifically with Play station 5, My kids love this Television and can bet the good deal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Moiz, We are thrilled to hear that your kids love your new Sony BRAVIA X90L 4K smart Google TV. You also chose the best TV for your PS5. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    My 65 inch Sony Tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my sony TV just as much or more than my Samsung it turned out to be a great pick !!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldMc,

      You made the right choice upgrading to the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great picture & sound!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture & sound!! I love how the screen is still visible in my bright living room!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisaD, Awesome! We're thrilled to hear you love the great picture & sound quality and peak brightness level of your Sony X90L. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    My Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, decent sound. Definitely needs a soundbar to go with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AustinG,

      Thanks for sharing your 5-star review and experience with the X90L. We're glad that you like the picture quality of the TV. If you are looking for a soundbar, we recommend the Sony HTA7000, HTA5000, or HTA3000. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Awesome product

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. It has excellent picture and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanaC,

      Great! We're thrilled that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Amazing T.V for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing T.V great picture and sound quality for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AshtianW, Thank you for sharing such an excellent shopping experience. We're really delighted to hear you like the outstanding picture quality and sound quality of your Sony X90L. We always strive to deliver the best picture and sound quality with our TVs. Thanks for leaving us such a wonderful review! Our team will definitely be happy to read what you wrote. We look forward to seeing more of your reviews in the future. Enjoy! -Jess Sony_US

  • Rated 5 out of 5 stars

    Quality TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality for less price, everything you could think off for entertainment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AuroraP,

      You made the right choice with the Sony X90L! We're glad that you are enjoying the picture quality of the TV. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Can’t say enough!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new TV . The colors are so beautiful. No wires showing since I had Best Buy put it on my wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ariel, we're glad you love the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 4 out of 5 stars

    My Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality tv , great picture . Only downside in my situation is reflection from outside the room . But that would depend on placement which I don’t have other options .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JergenHill, we're glad you like the picture quality of our product. We understand your feedback regarding the screen of your Sony unit. The X90L has no anti-reflective screen. However, it has XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Worth the money!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. No issues and a fantastic upgrade from what I owned the last 5 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhilipA, Awesome! We're thrilled to hear that you are enjoying your newly purchased TV. Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thank you for choosing Sony! -Craig Sony_US

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