Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV
User rating, 4.7 out of 5 stars with 454 reviews.
4.7(454 Reviews)- 12 Expert Reviews
- 106 Answered Questions
If received today, the last day to return this item would be Apr 9. Learn more ˃
Deals on related items:
Series:
Screen Size Class:
Resolution:
Smart Platform:
Upgrade your audio experience
Shipping
Special Offers
Cardmember Offers
Description

Find the perfect TV.
See the TV Buying Guide
Premium home theater.
Take your home entertainment experiences even further. Premium home theater stores offer the next level of audio, video and smart home solutions.
Learn moreFeatures
Cognitive Processor XR
Revolutionary TV processing technology that understands how humans see and hear delivering intense contrast and natural colors. Thousands of individual on-screen elements are processed and remastered in the blink of an eye, bringing astounding realism to your content
FULL ARRAY LED & XR CONTRAST BOOSTER 5
By precisely controlling brightness in sections of the screen independently, Full Array LED brings out real-life depth and detail with deep blacks and breathtaking contrast.
XR TRILUMINOS PRO Color
Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.
GOOGLE TV
Seamlessly browse 700,000+ movies and TV episodes from across your favorite streaming services, all in one place. Watch content from Netflix, Amazon Prime Video, Disney+, Paramount+, YouTube, Apple TV app, Peacock, HBO Max and many more. Searching is easy- just ask Google.
XR 4K UPSCALING
Enjoy all your HD content in close to 4K resolution and bring back lost texture and detail with intelligent TV processing.
XR MOTION CLARITY
Intelligent motion processing for fast-moving, blur-free sports and action-packed movies. The Cognitive Processor XR with XR Motion Clarity cross-analyzes and precisely controls the action in every scene to ensure pictures quality stays smooth, bright, and clear.
Smart TV that plays well with others
With Google Assistant built-in, use your voice to control TV and smart devices. Works with Amazon Alexa enabled devices to control your TV. Stream content from your Apple devices using Airplay, to configure, customize and control your smart home using HomeKit.
BRAVIA CORE exclusive content service
Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE, exclusively on select Sony TVs.
ACOUSTIC MULTI-AUDIO
Two sound positioning tweeters on the sides of the TV elevates the soundstage enabling sound to follow the action for a truly immersive experience
ULTRA-SLIM WALL MOUNT COMPATIBLE
Hang your TV like a work of art with the optional SU-WL855 ultra-slim wall-mount bracket that is specially designed for select Sony BRAVIA OLED and LED TVs.
Perfect for PlayStation 5
Get the most out of your gaming with BRAVIA XR TVs featuring exclusive features for the PS5 console along with 4K/120fps as specified in HDMI 2.1 and input lag as low as 8.5ms.
Input lag time measured via 4K/120fps game HDMI input, may differ by real-time usage environment or specific conditions. Game title supporting 4K/120fps required.
What's Included
Voice Remote
Batteries
AC Power Cord
Operating instructions
Quick Setup Guide
Stand
TV
Warranty
Energy Ratings
Key Specs
- Display TypeLED
- Resolution4K (2160p)
- Screen Size Class50 inches
- High Dynamic Range (HDR)Yes
- High Dynamic Range FormatHDR 10, Hybrid Log-Gamma (HLG), Dolby Vision
- LED Panel TypeStandard LED
- Backlight TypeFull Array Local Dimming
- Refresh Rate120Hz
- Motion Enhancement TechnologyMotionflow XR 240
- Specific Manufacturer TechnologiesExplore the Sony 50" options
- Smart PlatformGoogle TV
- Featured Streaming ServicesParamount+, Disney+, HBO Max, Hulu, Netflix, Prime Video, SHOWTIME, STARZ, Sling TV, YouTube, Peacock
- Number of HDMI Inputs (Total)4
- Works WithAmazon Alexa, Bixby, Google Assistant, Ring
- Voice Assistant Built-inAmazon Alexa, Google Assistant
General
- Product Name50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV
- BrandSony
- Model NumberXR50X90J
- SeriesX90J Series
- Model Year2021
- ColorBlack
- Color CategoryBlack
Dimension
(H)
(H)
- Product Height With Stand28.25 inches
- Product Width44.12 inches
- Product Depth With Stand11.37 inches
- Product Height Without Stand25.62 inches
- Product Depth Without Stand2.87 inches
- Product Weight With Stand31.1 pounds
- Product Weight Without Stand29.8 pounds
- Stand Width26.25 inches
- Adjustable Stand WidthNo
Box Dimension
- Height30.4 inches
- Width48.1 inches
- Depth5.5 inches
Display
- Display TypeLED
- Resolution4K (2160p)
- Screen Size49.5 inches
- Screen Size Class50 inches
- High Dynamic Range (HDR)Yes
- High Dynamic Range FormatHDR 10, Hybrid Log-Gamma (HLG), Dolby Vision
- Picture Quality Enhancement TechnologyCognitive Processor XR
- LED Panel TypeStandard LED
- Backlight TypeFull Array Local Dimming
- Curved ScreenNo
- Refresh Rate120Hz
- Motion Enhancement TechnologyMotionflow XR 240
- Closed CaptioningYes
- Language(s) DisplayedEnglish, French, Spanish
- 3D TechnologyNo
Feature
- Remote Control TypeVoice control
- Specific Manufacturer TechnologiesExplore the Sony 50" options
- Smart CapableYes
- Smart PlatformGoogle TV
- Featured Streaming ServicesParamount+, Disney+, HBO Max, Hulu, Netflix, Prime Video, SHOWTIME, STARZ, Sling TV, YouTube, Peacock
- Screen MirroringYes
- Screen Mirroring TechnologyMiracast, Apple AirPlay 2
- Indoor Or Outdoor UseIndoor
- TV/DVD ComboNo
- TV TunerDigital
Connectivity
- Number of HDMI Inputs (Total)4
- Number of HDMI 2.1 Inputs2
- HDMI Audio Return Channel (ARC)Yes
- Number Of USB Port(s) (Total)2
- Number of USB 2.0 Ports2
- Ethernet Port(s)Yes
- RF Antenna InputYes
- Bluetooth EnabledYes
- Bluetooth Version4.2
- Network CompatibilityBuilt-in Wi-Fi, Ethernet
- Number of RS-232 Inputs1
- Number of Digital Optical Audio Outputs1
- Number of Component Video Inputs0
- Number of Composite Video Inputs1
- Number of DVI Inputs0
Compatibility
- VESA Wall Mount Standard300mm x 300mm
- Works WithAmazon Alexa, Bixby, Google Assistant, Ring
- Voice Assistant Built-inAmazon Alexa, Google Assistant
Audio
- Built-In SpeakersYes
- Built-in Speaker TypeDownward firing
- Surround Sound SupportedDTS Digital Surround
Power
- ENERGY STAR CertifiedNo
- EPEAT QualifiedNo
- Estimated Annual Operating Cost20 United States dollars
- Estimated Annual Electricity Use162 kilowatt hours
- Rechargeable Battery (Remote Control)No
- Battery Size (Remote Control)AAA
- Number Of Batteries Required (Remote Control)2
- Number of Batteries Included (Remote Control)2
- Battery Type (Remote Control)Alkaline
- Wattage159 watts
Included
- Wall Mount IncludedNo
- Stand IncludedYes
Warranty
- Manufacturer's Warranty - Parts1 year
- Manufacturer's Warranty - Labor1 year
Other
- UPC027242921924
Customer reviews
Rating 4.7 out of 5 stars with 454 reviews
(454 customer reviews)Rating by feature
- Picture Quality4.8
Rating 4.8 out of 5 stars
- Sound Quality4.4
Rating 4.4 out of 5 stars
- Brightness4.8
Rating 4.8 out of 5 stars
Expert reviews
See all expert reviews(11)Rating 4.1 out of 5 stars with 11 reviews
- Pros mentioned:Color, Design, Picture
Rated 5 out of 5 stars
I am very picky and I am 100% satisfied
||Posted . Owned for 2 months when reviewed.Review of the 50 inch Sony Bravia XR-50X90J Background Info: In 2004 I purchased a Sony - KV-32FV310 32-Inch FD Trinitron WEGA Television from The GoodGuys. It was one of those huge square heavy televisions. It had a great picture being a Trinitron. In 2009 I purchased a Sony KDL-46XBR9 from Best Buy. It was a 46 inch LCD "XBR" model which signifies top of the line. It was a close-out so I was able to afford it ... about $1,200 which was almost half off the normal price. It was a great TV with excellent color. It finally died this spring in April 2021. I hate shopping for TV's because I am extremely picky about the picture and color quality and features. And now that there are several companies that make excellent TV's, it is very hard to choose. Also I figure I will have the TV for many years so I want to make sure I will be happy with it. After spending several days at BestBuy and many hours on Youtube I realized that Sony was not the dominant manufacturer anymore. However it did seem that Sony had maintained it's reputation for excellent true color. But it also had gained a reputation for being a bit more expensive than the competitors. My first decision was between OLED and 4K LED. After watching hours of YouTube reviews I decided there was not a enough picture quality difference to justify the extra money and having to worry about the screen "burning in" on the OLED after a few years. Next I had to pick the size. My last TV was a 46 inch. A 50 inch was a nice upgrade and still fit perfectly with my existing setup. Several people said "no, go bigger", but I am totally happy with this size. I sit about six feet away from it. Also the feet on the Sony 50 inch are closer together and not spread way out near the edges of the TV, so that fit on my existing TV stand very well. And there is a Composite video input which allows for older equipment to connect to the TV via the Red/White/Yellow cable. The operating system of this TV is very good and the remote is very good. It has a powerful CPU processor. The thing I like the most about this TV is the absolutely gorgeous picture. I have always had a good picture with my older Sony's but this truly is incredible. I waited two months before writing this review to really see what I thought about it. And I have on quite a few occasions literally said out-loud ... "Wow, that is a beautiful picture" ... the color is perfect and strong while looking extremely natural and realistic. And blacks are black. I also like the price. Sony had just dropped the price from $1,299 to $1,099 when I was shopping which made it competitive and removed the "Sony is more expensive concern". If you are like me and stress out about which TV to buy let me tell you what worked for me. Take your time. I started by spending a few nights online browsing what was available. There are three main companies that seem to make the best TV's. Samsung, Sony, and LG. The feet on the LG 4K LCD's were too wide apart for my furniture. The Samsung 4K LCD's looked good but did not have the composite video input and also had some complaints about glare. Next I picked a weekday afternoon to spend in the store. The store was not crowded and I took my time looking at the TV's and occasionally chatting with a couple sales guys. I had told myself I was not going to make a decision on that first visit which allowed me to relax. I brought a notepad so I could take notes. When I finally got maxed out looking at so many TV's I left the store and took a break for a couple days from thinking about it. Finally after some more online researching and another store visit I decided on the size and then on the Sony. I ordered it online and picked it up at the store. The 50 inch TV box actually fit in my car which was great, although the salesmen at the store had said he could give me free delivery. All that time and effort was worth it. The color and picture are truly stunning, and the operation of the TV is very good. I went with an extended warranty for five years. I do that with TV's and Dell computers. Over the two months there have been two firmware updates which are easy to do and I think one of them actually improved the picture quality. Two settings were important to get the picture just right: CineMotion - set this to high to remove any "judder" Brightness - I dropped this down to 15 I hope this review will help others. Many folks can make a quick decision and get on with it. Not me. If you are considering the X90J series I can tell you it is an outstanding television, especially the picture quality and the color realism. Good Luck, Richard B
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RichardB, We appreciate your detailed review. We are pleased to hear that the TV fits perfectly with your existing setup. We're also glad that you like the picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
Rated 5 out of 5 stars
Great Sony TV for Xbox & PS5!
||Posted . Owned for 1 week when reviewed.This is probably the best TV I’ve ever owned. I mainly play Xbox Series X & PlayStation 5 at 4K 120Hz (frames per second) and this TV does it all! I’ve never seen a TV that comes with perfect colors out of the box as this one did. With this TV you get: 4 HDMI port (Port 3 & 4 are HDMI 2.1) HDR 10 HLG Dolby Vision Dolby Atmos Full Array Local Dimming Sony’s XR Processor Google TV I purchased this TV to replace my LG NanoCell 85 (49 Inch) which recently started to display horizontal lines and I cannot be any happier. HOWEVER… there’s no VRR (Variable Refresh Rate) at the moment or Dolby Vision in Game mode for the Xbox Series X. Hopefully Sony would update it at some point to enable these features. But everything else is amazing and I couldn’t be any happier.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PepsiManX360, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. VRR will be available via a future firmware update. Thank you for choosing SONY. ~Earl
Rated 5 out of 5 stars
Great purchase!
||Posted . Owned for 9 months when reviewed.Wasn't looking for something too big and this TV has so far been great!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi StephanieR,
Thank you so much for such a great review! We're happy to hear you found the best TV that matches your needs and expectations. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris
Rated 4 out of 5 stars
Amazing TV
||Posted . Owned for 1 week when reviewed.Love the quality the picture comes in so much clearer than my other last TV, Sony Bravia and I’m on one of my book right now
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Ghost,
Thank you so much for sharing your wonderful experience with us! We're really glad you love the incredible picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris
Rated 5 out of 5 stars
Wanna Sony Bravia XR 65 instead of 55"
||Posted . Owned for 3 weeks when reviewed.My living room Sony Bravia XR 55 X90J SmartTV since last August is so good that I want to return my new unopened for my bedroom Sony Bravia XR 50 X90J exchanging it by return date February 21 for the Sony Bravia XR 65 X90J for my living room, and putting the 55" in my bedroom instead of the 50". I really like the Sony Bravia XR X90J and need the 65" for my vaulted ceiling 19'x13' living room!!! Hopefully it can Be Done! Waiting on Arnie - In Home Consultant to let me know.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CaliforniaUnderwater, Wow! That's great to hear. We're glad that you are enjoying your new TVs. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin
Rated 5 out of 5 stars
Sony TV
||Posted . Owned for 1 month when reviewed.We use a Bose sound bar, so this is not a factor for us.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CeliaS,
Thank you for the 5-star rating! We're glad you like your new TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris
Rated 5 out of 5 stars
Very Good Gaming TV
||Posted . Owned for 1 month when reviewed.I got the 50inch X90J mainly for my PS5 & XBOX Series X. Works well with both. I did start having the issue with the tv restarting every time I would turn it on. If you get this just go to network and internet than home network and enable ipcontrol in the settings menu. Still waiting for the VRR update.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GeneralDissaray, Good to know that the TV works well with your console. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
Rated 5 out of 5 stars
First 4K TV
||Posted . Owned for less than 1 week when reviewed.Sony xr50x90j is my coolest first 4K TV thing is amazing I've been watching a lot of content racing YouTube whatever and it's all working
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mikro, We are thrilled to know that you now have your first coolest 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent
Rating 4.1 out of 5 stars with 11 reviews
(11 Reviews)- TechRadarRating, 4.3 out of 54.3Nick Pino on June 3, 2021
Sony X90J (XR-65X90J) reviewThe Sony X90J is nearly everything we'd want from a mid-range 4K LED-LCD TV. For the money, there are few TVs that can match it in terms of picture quality and feature set, making it top of its class for mid-range models. Honestly, though, we kind
Full Review - T3Rating, 4 out of 54.0Stephen Lambrechts on June 8, 2021
Sony X90J review: one of 2021's best mid-range 4K TVsSony X90J is a terrific mid-range 4K TV that delivers an excellent viewing experience, though with some small downsides
Full Review - What Hi-Fi?Rating, 5 out of 55.0What Hi-Fi? on December 10, 2021
Sony XR-50X90J TV reviewCharge of the bright brigade
Full Review - rtings.comRating, 4.1 out of 54.1Kyle Bartlett on August 4, 2022
Sony X90J Review (XR50X90J, XR55X90J, XR65X90J, XR75X90J)The Sony X90J is an upper mid-range 4k LED TV. It's part of Sony's 2021 BRAVIA lineup, sitting below the Sony X95J, and it has many of the same features as the h
Full Review - FlatpanelsHDRasmus Larsen on June 28, 2021
Sony X90J reviewSony's latest 90-series TV with 4K, Google TV, HDMI 2.1 & Bravia Core
Full Review - Home Cinema ChoiceJohn Archer on January 17, 2022
Sony XR-65X90J 4K HDR TV reviewSony's latest mid-range TV isn't a member of the Mini LED glitterati. Will that put off John Archer? Many TV brands have adopted Mini LED technology this year, but Sony is having none of it. Its 4K LCD models for 2021, including the upper
Full Review - RadioTimes.comRating, 2.5 out of 52.5Steve May on December 10, 2021
Sony 55-inch X90J (XR-65X90J) reviewFind out if this Sony X90J TV is really "perfect for PlayStation" like the brand claims.
Full Review - indiatodayRating, 4 out of 54.0Sarthak-Dogra on July 14, 2021
Sony Bravia XR X90J review: A complete Smart TV experienceThe latest smart TV by Sony thinks like a human brain in order to enhance the picture and sound quality of the points in focus. Is the Rs 1 lakh plus price tag justified with this new thinking process?
Full Review