Sony - Alpha a7 Full-Frame Mirrorless Camera with 28-70mm Lens - Black

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Sony Alpha a7 Full-Frame Mirrorless Camera with 28–70mm Lens: Preserve important moments in your life with help from the Sony Alpha a7, which features a 24.3-megapixel Exmor CMOS sensor for crisp image and HD video capture. You can start shooting right away, since a 28–70mm lens is included. If you see something that you need to share with a friend right away, simply connect your Wi-Fi-enabled device.

Memory card sold separately.

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Sony - Alpha a7 Full-Frame Mirrorless Camera with 28-70mm Lens - Black - Larger Front
  • Sony - Alpha a7 Full-Frame Mirrorless Camera with 28-70mm Lens - Black
  • $1,199.99
Sony - FE 50mm f/1.8 Prime Lens for Sony Alpha E-mount Cameras - Black - Larger Front

Includes all 4 itemsOffer disclaimer


What's Included

  • Alpha a7 Mirrorless Camera
  • 28-70mm f/3.5-5.6 lens (SEL2870)
  • infoLITHIUM battery (NP-FW50)
  • Micro USB cable, AC adapter
  • Lens and body caps, strap
  • Software
  • Owner's manual

Ratings & Reviews

Overall Customer Rating:
Rating 4.75 out of 5 stars.
99% of customers would recommend this product to a friend (152 out of 154)

Included Free

$20 TO SPEND OR 8x8 PHOTO BOOK - Shutterfly [Digital Download Add-On]
$20 TO SPEND OR 8x8 PHOTO BOOK - Shutterfly [Digital Download Add-On]

Product Features

28–70mm f/3.5–5.6 lens included

E-mount enables use with a wide range of interchangeable lenses. Optional LA-EA3 and LA-EA4 adapters (sold separately) allow use with Minolta/Konica Minolta Maxxum A-mount lenses (sold separately).

24.3-megapixel Exmor CMOS sensor delivers vividly detailed images

Capture high-resolution still images up to 6000 x 4000 pixels and panorama still images up to 12,416 x 1856 pixels in horizontal wide format.

ISO 100–25,600

Enjoy crisp, clean images over a broad spectrum of lighting conditions.

Capture fast-action shots at up to 5 fps (frames per second)

From joyous facial expressions to fast-paced sports action, burst mode ensures you get the shot even if it only lasts a fraction of a second.

3" Xtra Fine TFT-LCD tiltable display makes it easy to review stored footage

WhiteMagic technology lets you clearly view images, even in bright daylight. Swings upward up to 84° and downward up to 45° for customizable viewing options.

Capture spectacular movies in HD

Movie mode lets you record high-definition videos in up to 1920 x 1080 resolution at 24p, 60i or 60p. Built-in stereo microphone captures crisp, detailed audio.

BIONZ X processing engine faithfully reproduces textures and details in real time

So you can quickly capture high-quality images.

Quick Navi Pro interface displays major shooting options

You can quickly and easily navigate through settings.

0.5" Tru-Finder XGA OLED EVF (electronic viewfinder) helps you set up shots

Features 2.4M dots, a 3-lens optical system and approximately 100% field of view, offering stunningly clear images with rich tonal gradations.

Fast Hybrid AF (autofocus) system brings your subjects into clear view

Eye AF can prioritize a single pupil, so faces are focused, even when partially turned away. Advanced 1200-zone evaluative metering.

Built-in Wi-Fi simplifies file sharing

Connect to most Wi-Fi-enabled devices. NFC (near-field communication) technology lets you easily transfer images to select Android cell phones and tablets by simply touching devices together.

Multiformat memory slot for storing or transferring data

Supports SD, SDHC, SDXC, MS PRO Duo, MS PRO-HG Duo and MS XC-HG Duo formats. Memory cards not included.

Store more photos!

Find compatible memory cards in our Memory Card Finder.

What Experts are Saying

Rating, 4.4 out of 5 with 18 reviews

Overall Customer Rating

99%of customers recommend this product.



Most Helpful ReviewsSee all customer reviews

                  What Experts are Saying

                  Rating, 4.4 out of 5 with 18 reviews
                  Click to visit alaTest website
                  The analysis of all aggregated expert reviews shows that the reviewers are positive about manual adjust., optics, glare and image quality. Editors are less positive about battery and memory and have mixed opinions about contrast. Using an algorithm based on product age, reviewers ratings history, popularity, product category expertise and other factors, this product gets an alaTest Expert Rating of 89/100 = Very good quality.
                  • Tom's GuideRating, 4.5 out of 5Richard Baguley on May 29, 2014
                    Sony Alpha a7 Mirrorless Camera Review: Full-Frame Power
                    The Alpha a7 is an exceptional performer you can take anywhere, producing very sharp images with excellent detail and accurate color. Low-light shooting also produced high-quality images, with the full-frame sensor pulling in more light than theFull Review
                  • The Imaging Resource!Rating, 4.5 out of on April 18, 2014
                    Sony A7
                    A little over a decade ago, enthusiast photographers were clamoring for an affordable APS-C digital SLR. That dream has long since become a reality, but for some, the dream wasn't big enough. They've been asking for an altogether different -- yetFull Review
                  • Practical Photography (UK)Rating, 4 out of 5April 3, 2014
                    SONY A7
                    Sony's latest CSC gives D-SLR quality and a big sensor in a small, lightweight package.Full Review
                  • Photography BayEric Reagan on March 25, 2014
                    Sony A7 & A7R
                    The Sony E-mount system has matured over the past few years and Sony has chosen to retire the NEX branding and consolidate all of its interchangeable lens cameras under the Alpha brand name with a designation only of whether they are A-mount orFull Review
                  • Expert Reviews (UK)Rating, 4 out of 5Ben Pitt on March 6, 2014
                    Sony Alpha a7 review
                    Stunning image quality for the size and price, but lenses are expensiveFull Review
                  • Techgoondu (UK)Wilson Wong on February 10, 2014
                    Goondu Review: Sony Alpha 7
                    There is no doubt competitors will be scrambling to find an answer to this camera that has rightly excited many photo enthusiasts.Full Review
                  • CNETRating, 4 out of 5February 5, 2014
                    Sony Alpha ILCE-7 ( with 28-70mm Lens)
                    Note: the design and feature set for the A7 is identical to the A7R, so much of my discussion of the camera is, well, also identical.Full Review
                  • CNETRating, 4 out of 5Lori Grunin on February 5, 2014
                    Sony Alpha ILCE-7 (with 28-70mm Lens) review
                    There's no question that the cheaper model of Sony's full-frame interchangeable-lens duo looks mighty attractive, thanks to its lower price tag. The less-expensive 24-megapixel model (Alpha ILCE-7, aka A7) boasts faster performance and a betterFull Review
                  Product images, including color, may differ from actual product appearance.