Sony - Alpha a7 Full-Frame Mirrorless Camera with 28-70mm Lens - Black

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Sony Alpha a7 Full-Frame Mirrorless Camera with 28–70mm Lens: Preserve important moments in your life with help from the Sony Alpha a7, which features a 24.3-megapixel Exmor CMOS sensor for crisp image and HD video capture. You can start shooting right away, since a 28–70mm lens is included. If you see something that you need to share with a friend right away, simply connect your Wi-Fi-enabled device.

Memory card sold separately.

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    What's Included

    • Alpha a7 Mirrorless Camera
    • 28-70mm f/3.5-5.6 lens (SEL2870)
    • infoLITHIUM battery (NP-FW50)
    • Micro USB cable, AC adapter
    • Lens and body caps, strap
    • Software
    • Owner's manual

    Ratings & Reviews

    Overall Customer Rating:
    98% of customers would recommend this product to a friend (180 out of 184)

    Included Free

    Shutterfly - $25 to spend or 8x8 Photo Book
    Shutterfly - $25 to spend or 8x8 Photo Book
    Choose your free gift: $25 to spend or 8x8 Photo Book


    28–70mm f/3.5–5.6 lens included

    E-mount enables use with a wide range of interchangeable lenses. Optional LA-EA3 and LA-EA4 adapters (sold separately) allow use with Minolta/Konica Minolta Maxxum A-mount lenses (sold separately).

    24.3-megapixel Exmor CMOS sensor delivers vividly detailed images

    Capture high-resolution still images up to 6000 x 4000 pixels and panorama still images up to 12,416 x 1856 pixels in horizontal wide format.

    ISO 100–25,600

    Enjoy crisp, clean images over a broad spectrum of lighting conditions.

    Capture fast-action shots at up to 5 fps (frames per second)

    From joyous facial expressions to fast-paced sports action, burst mode ensures you get the shot even if it only lasts a fraction of a second.

    3" Xtra Fine TFT-LCD tiltable display makes it easy to review stored footage

    WhiteMagic technology lets you clearly view images, even in bright daylight. Swings upward up to 84° and downward up to 45° for customizable viewing options.

    Capture spectacular movies in HD

    Movie mode lets you record high-definition videos in up to 1920 x 1080 resolution at 24p, 60i or 60p. Built-in stereo microphone captures crisp, detailed audio.

    BIONZ X processing engine faithfully reproduces textures and details in real time

    So you can quickly capture high-quality images.

    Quick Navi Pro interface displays major shooting options

    You can quickly and easily navigate through settings.

    0.5" Tru-Finder XGA OLED EVF (electronic viewfinder) helps you set up shots

    Features 2.4M dots, a 3-lens optical system and approximately 100% field of view, offering stunningly clear images with rich tonal gradations.

    Fast Hybrid AF (autofocus) system brings your subjects into clear view

    Eye AF can prioritize a single pupil, so faces are focused, even when partially turned away. Advanced 1200-zone evaluative metering.

    Built-in Wi-Fi simplifies file sharing

    Connect to most Wi-Fi-enabled devices. NFC (near-field communication) technology lets you easily transfer images to select Android cell phones and tablets by simply touching devices together.

    Multiformat memory slot for storing or transferring data

    Supports SD, SDHC, SDXC, MS PRO Duo, MS PRO-HG Duo and MS XC-HG Duo formats. Memory cards not included.

    Customer rating

    would recommend to a friend

    Expert rating




    • Rating: 5 out of 5 stars

      Sony a7 Full Frame Camera

      • Verified PurchaserVerified Purchase

      I am a very beginner with photography and know very little about cameras, so take my opinion with that in mind. I did do quite a bit of research though before making this purchase. Because I wanted to do landscape photography, from what I've seen a full frame camera is a good choice. They are more expensive though for the most part compared to smaller sensor cameras. This particular model has been out since Oct. 2013 and Sony has since come out with newer versions of this camera. The Sony A7 has 24 mp. I plan on learning and practicing quite a bit with this camera and if after a years time I feel like an upgrade is justified, I may sell this one and upgrade to a newer version with higher mp's. We'll see when that time comes. I bought the kit version which comes with a lens. I actually bought an "open box" camera from Best Buy, at a $300 discount. It was supposed to be in excellent condition. I received it within two days of purchase, which was awesome. But it was missing some accessories, and it had some substances on the sensor which was causing dots on the photos. I used the camera clean mode but it wouldn't come off. I called customer service, and with no problems at all they overnighted me another camera, which was in excellent condition and had all the accessories. It looked virtually brand new to me. Free accessories came with the camera, which included an additional battery. From what I've researched battery life is an issue with this camera, so the extra battery + is needed for an all-day event. There are many excellent video reviews/instructionals on-line. It's probably worth your time to watch them if you are thinking about making a purchase. Overall, I am very pleased with the camera, and Best Buy's service and price. I included two photos. They are in jpeg format because there was a limit to the size of file that I could upload here. The raw format has much better pic quality. Thanks for reading!

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Deserves the Title: Camera of the Year!


      Popular photography recently gave this camera's big brother, the a7r, camera of the year for 2013. Additionally they rated these cameras as the best picture quality of any interchangeable lens camera they have ever tested. High praise for a camera that deserves the title. The camera is well designed and feels expertly crafted. The button lay out (all of which are fully customizable with 45 different internal features) feel thoughtfully placed and provide a professional tactile experience. I have effortlessly captured some of the best images of my career with this camera. Weather sealed and dust resistant, I can take it anywhere. Also, for video users, the camera has clean HDMI output and a multi interface hot shoe on top of the camera allows for data transfer. This means that I can have stereo XLR audio running into this camera (with adapter sold separately) while also making use of it's ability to capture 1080p video in 60fps. A rarity in the digital camera world. Auto focus on this camera is also a beast. It has both contrast based auto detection and phase detect auto focus, making it's AF incredibly fast. Not to mention that during video or burst shooting mode it will track objects, shifting focus automatically if the user wants, while the subject comes towards or away from the camera. This is also not typically seen in digital SLR's. During burst shots the camera will also auto focus on every single frame as the user moves the camera to track, for example, a football player. All of these facets come together behind an incredibly precise imaging sensor from Sony who has become, and now is, the #1 imaging sensor manufacturer in the world. The camera line deserves it's title, "Camera of the Year." A melding of technologies long sought after by professional photographers to exist in one device. Sony has nailed it.

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Extraordinary camera for both the beginner and pro

      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite MemberElite Member

      Well, I've had more than a few cameras during the past several decades.As a kid one enjoyed taking pictures in iron horse rides from Boston to Vancouver. As a youth, in the old Workers' Paradise I'd buy the best Soviet products. Often these were goods from East Germany, Poland or Prague. Around 1981, after the Dec. 13, 1981 Revolution in Warsaw and the incarceration of countless thousands, I returned West. Suddenly one commenced utilizing standard and various other cameras. Then, one progressed to Sony and Canon products. When digital with memory cards entered the market I picked up a 5 mg Sony for about $1,300. It was bought from the International Mall. Other brands in our home were mostly Nikon, Olympus, Panasonic. Having bought items, such as an Xbox and other items for my granddaughter, from Best Buy, one was often in their stores. Thus, besides hearing from friends, reading in cyberspace and obtained foto magazines, I caught conversations in Best Buy's camera dept. These were enlightening. Consequently, educational levels and knowledge advanced. When the Sony a7 came out, it soon became evident that a new era had been born. Did one want to advance into tomorrow's high tech; go from the horse and wagon to autos? I didn't reside in such a habour long. The Sony a7 has been utilized at graduations and numerous other functions. If you seek better fotos the Sony a7 might be the one for you. There are too many positive factors about this newbee to continue typing. A suggestion would be to test drive this new mirrors Sony a7. Correlate the feel and view with others. In all probability, if you do that, you'll never go back. As for cons: The battery life could be a wee bit longer. Also, a changer could enhance the changing of batteries during weekend fun/ work. It would have been nice if such were included. However, for the cost, the Sony a7 out weighs all other considerations. Would I buy the Sony a7 for a loved one, such as a wife? Yes. Emphatically, yes! This is the perfect item for the beginner. Lastly,the pro will figure he's got a good deal. He'll also require additional lenses, if he seeks, for example, distance.

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Awesome Pics!!!

      • My Best Buy® MemberMember

      I've had my A7 for a few weeks now and I love it! I currently own an RX-100, A77, A57 and NEX-5. The reason I purchased the A7 was that I was tired of lugging around my A77 when traveling. The A7 and RX-100 will be the cameras I take from now on, especially when going overseas. I love the fact that it's a full-frame camera. It's about the same size as my NEX-5. The A7 has many features...if you own Sony SLT's, you'll find the A7's menu similar. I'm very satisfied with the photos produced. I guess the only downside(s) with the camera are the limited lenses available, although if own Alpha lenses already, you can purchase an adapter (LA-EA4). Another issue would be the battery, which is the same used in NEX models. I'm only able to shoot approx. 300 shots compared to my SLT's where I can get about 400-500 shots. The reason I stick with Sony is that they are always technologically ahead of the other companies.

      I would recommend this to a friend

    • Rating: 4 out of 5 stars

      An excellent entry to a full frame system.

      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite MemberElite Member

      I have been shooting with this camera for a month now. I wish I had made the switch from Canon you Sony much sooner. The compact size is a blessing. It does relieve a lot of the strain that comes with lugging a DSLR around. The EVF is accurately depicts the image before shooting, and having that information available as you take the shot is a convenience. Image quality is superb. Great dynamic range, clarity, rendering of colors, etc. The menu system does take some getting used to. It can be confusing so there is a learning curve. Ergonomically it handles well, although some of the buttons feel cramped. While shooting I have accidentally moved the exposure dial. Battery isn’t to great, but I keep 4 spare batteries just in case. Shutting of the camera while not in use makes a huge difference. Sony’s FE lens selection can be expensive but adapters can open up a lot more options. Pairing this body with vintage film lenses (Canon FD, Minolta, etc) can yield some amazing results. Overall I am thoroughly satisfied and glad I made the switch

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Love it. Good balance of features.

      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite MemberElite Member

      I'm not professional photographer and was looking something better than point and shoot but didn't want professional or entry level DSLR. Also was looking for full frame camera. With A7 getting great pictures and video. It's not touch screen so you have to navigate with buttons. Touch screen would be nice to have but not deal breaker. For my shooting needs battery is more than enough. Was reading reviews and bought spare battery but never used it. Great pictures in both low and bright light. The only thing I really miss is flash. Sometimes it's really needed in dark environment.

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Almost in a class of it's own

      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite MemberElite Member

      The a7 has been out for two years but I was only able to recently purchase one. This is one of the cheapest full frame bodies that you can buy new. It is an all around well balanced camera. Everything is very good but not the best. The af is poor with the original firmware. After updating it the af is good in decent light. The controls are well laid out and the fit and finish is very good. The kit lens is actually phenomenal for the price. If it meets your needs I would highly recommend purchasing with the camera. There are also good primes available for additional money. If you already own lenses or Sony does not offer the lens that you want there are a myriad of adapters available to use different mounts on the sony a7

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Best investment ever

      • Verified PurchaserVerified Purchase
      • My Best Buy® MemberMember

      So I needed a camera that did great video and really caught the highlights after getting married. Made a great wedding present, but really stole the show on the honeymoon. My advice is don’t cheap out on the memory card, at the least do 90 megs write speed - Not read speed. The lens isn’t the best, but for the price paid, it’s really not bad. I think of it more like I paid for the body and got the lens free. I’m excited to use this camera for many years, and I don’t think anyone should be shy of spending the extra cash in going mirrorless and not stepping up for the newer full frame models.

      I would recommend this to a friend

    What experts are saying

    Rating: 4.4 out of 5 stars with 28 reviews

    Click to visit alaTest website
    The analysis of all aggregated expert reviews shows that the reviewers are positive about manual adjust., optics, glare and design. Editors are less positive about control panel and shutter and have mixed opinions about flash. Using an algorithm based on product age, reviewers ratings history, popularity, product category expertise and other factors, this product gets an alaTest Expert Rating of 89/100 = Very good quality.
    • Expert Reviews (UK)Rating, 4 out of 5Jade Vincent Ben Pitt on July 16, 2018
      Sony Alpha a7 review: DSLR-beating quality in a pint-sized package
      Stunning image quality for the size and price, but lenses are expensiveFull Review
    • videomaker.comVideomaker on June 16, 2014
      Sony Alpha 7 Camera Review
      Sony has finally made a MILC that cinematographers want: a fully capable, full-frame sensor camera that can mount professional lenses and still weigh in at less than a pound.Full Review
    • digitalcamera-hq.comRating, 4.5 out of 5Digitalcamera HQ on June 12, 2014
      Consumers are often asked to either pay a premium price or sacrifice features for compact cameras. Can the $2,000 full frame mirrorless camera from Sony change that?Full Review
    • 11, 2014
      Sony Alpha A7 review
      Is the Sony Alpha A7 a compact system camera with a full-frame sensor, or a high-end DSLR that looks like a CSC? It's shaped more like a CSC than rival full-frame cameras from Canon or Nikon, and it doesn't have the optical viewfinder or theFull Review
    • pdnonline.comPDN Gear Guide on June 10, 2014
      Camera Review: Sony's Full-Frame Alpha A7R
      If you want to play a fun trick, give a Sony Alpha A7R camera to a photographer who may not be familiar with this high-resolution, full-frame mirrorless model, and tell him or her to go shoot with it for an afternoon and then share the resultsFull Review
    • Tom's GuideRating, 4.5 out of 5Richard Baguley on May 29, 2014
      Sony Alpha a7 Mirrorless Camera Review: Full-Frame Power
      The Alpha a7 is an exceptional performer you can take anywhere, producing very sharp images with excellent detail and accurate color. Low-light shooting also produced high-quality images, with the full-frame sensor pulling in more light than theFull Review
    • The Imaging Resource!Rating, 4.5 out of on April 18, 2014
      Sony A7
      A little over a decade ago, enthusiast photographers were clamoring for an affordable APS-C digital SLR. That dream has long since become a reality, but for some, the dream wasn't big enough. They've been asking for an altogether different -- yetFull Review
    •, 4.5 out of 5Amateur Photographer on April 3, 2014
      Sony Alpha 7 review
      I enjoyed shooting with the Alpha 7 thanks to the comfortable and well-proportioned handgrip, dual dials, logically positioned customisable controls and intuitive menu system. That said, I'd see like to see an improvement in some areas. DespiteFull Review

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