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Sony - Cyber-shot RX10 III 20.1-Megapixel Digital Camera - Black

Enjoy a DSLR-like body and sensor with a fixed lens with this Sony Cyber-Shot RX10 III camera. Powerful zoom ensures you get close up to your subject, and you can also film at up to 4K resolutions. Ultra-powerful intelligent autofocus and heavy-duty image processing ensure this Sony Cyber-Shot RX10 III camera captures the images you want.

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    What's Included

    • Sony Cyber-shot RX10 III 20.1-Megapixel Digital Camera
    • rechargeable battery pack (NP-FW50)
    • AC adapter (AC-UUD12)
    • micro USB cable
    • shoulder strap
    • lens cap
    • shoe cap
    • lens hood
    • eyepiece cup
    • Owner's Manual

    Ratings & Reviews

    Overall Customer Rating:
    93% of customers would recommend this product to a friend (66 out of 71)

    Included Free

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    20.1-megapixel 1" Exmor RS® CMOS sensor with DRAM chip

    Captures high-resolution images up to 5,472 x 3,648 pixels.

    25x optical/up to 4x digital/up to 100x total zoom

    Through a precision-crafted Zeiss® Vario-Sonnar® T* 24–600mm zoom lens (35mm equivalent) for precise zooming and accuracy.

    2.95" Xtra Fine tiltable TFT LCD display

    For convenient monitoring from various shooting angles and positions.

    High-precision 4K movies with wider range

    Records movie clips up to 3,840 x 2,160 (25p, 100M) quality.

    BIONZ X™ engine

    Provides superior detail reproduction and noise reduction.

    Optical SteadyShot™ technology

    Compensates for camera shake when shooting handheld in the ultra-telephoto range or dim light.

    Wide selection of shooting modes

    Includes Intelligent Auto, Aperture and Shutter Speed Priority, Manual Exposure, Memory Recall modes, Movie Mode, HFR Mode, Panorama, Scene Selection.

    Continuous shooting mode

    Captures up to about 14fps without blackout.

    Auto, custom and preset white balance controls

    Help achieve natural tones under different lighting conditions.

    Built-in pop-up flash

    For taking pictures in a variety of conditions.

    Fast Intelligent AF system

    Provides high-speed, accurate subject detection. The lens and its controller are optimally matched to enhance speed of response.

    One-touch remote/ One-touch sharing

    Allow you to transfer photos/videos to your device for social network site sharing.*

    Multicard slot

    Supports Memory Stick Duo™, PRO Duo™, PRO-HG Duo™, Memory Stick Micro™, SD, SDHC, SDXC Memory Cards.

    Store more photos!

    >> Find compatible memory cards in our Memory Center!

    * PlayMemories Mobile™ app required

    Customer rating

    Rating 4.6 out of 5 stars with 71 reviews

    would recommend to a friend

    Expert rating

    Rating 4.5 out of 5 stars with 27 reviews

    Most relevant reviews

    See all customer reviews
    • Rating: 4 out of 5 stars

      Excellent 4K video and stills, but it has problems

      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite Plus MemberElite Plus Member

      I have had the Sony RX0 III since the 5th of May. Let's start with the good. It has an excellent lens which maintains very good quality even at 600 mm and that is the only part of this camera that has no downside. From here on out I will be comparing the pros and cons together. The one inch sensor does well up to ISO 800 and is still very acceptable for noise at 1600 in naturally lit conditions. Pushing it to 3200 for the sake of augmenting flash or being able to use a faster shutter speed in good daylight conditions is acceptable, but at 3200 in dark conditions it starts to fall down rather badly. It produces great quality photos in good light making it a great all around travel camera, you really get to love the long reach of the lens which maintains F/4 even at full telephoto, but it is not going to be an acceptable backup for wedding or event shooters and this is not only because it will not deliver acceptable low light quality, but it suffers terribly when focusing in low light. Sony dropped the ball by staying with contrast detect focusing and not going with phase detection. It has trouble focusing not only in low light, but also in bright sunlight where you have a lot of specular highlights, such as during the mid day sun. It will eventually focus, but don't expect to pull up and shoot your kid stealing second base and expect to have anything useful. Although it has a good electronic viewfinder it still has viewfinder lag, so be prepared to shoot bursts and start early. This is not a knock on Sony as all non DSLR s will suffer from this. It will be acceptable to the parent who occasionally shoots his or her child's sports events, but there will be a tough learning curve to learn how to deal with the blacking out of the viewfinder when you stop shooting. Until it has cleared the buffer, you will not see anything in the viewfinder, and it makes little difference in time to clear, whether you shoot a burst of 3 shots or 20. So when you track the kid stealing second don't stop shooting until he gets to second and that is the only way you can track a subject. You need to know its route and move the camera with it. You will see the pictures as they are being recorded in the screen or viewfinder so that helps you track, but stop shooting and you have no idea where that subject is until the buffer clears.I want to make all this clear so those who think that this is a great bargain with the long lens and now they can shoot action from a distance, understand that this camera is absolutely unacceptable for anyone who shoots sports and has to get the shot. Not only because of the inability to track the subject, but also because of it's hit and miss focusing problems. Sorry that I have dashed the hopes of the sports shooters and I know of which I speak, as I shoot many sports events and believe me I tried to make this camera work reliably and I can't do it . I get tired of lugging around my Canon 7D and a 70-300L and I had high hopes for the RX10 III, but the DSLR and good glass gets the shots. Alright, the camera has its good points otherwise I would have returned it, although I will send it back to Sony as I hope there is something wrong causing the terribly erratic focusing. I find it hard to believe that they would consider this camera acceptable. Also they sold out the first run rather rapidly and I understand that it is not going to be available again for shipping for awhile. Lends me to think that maybe they had to make some corrections. The good. It shoots really great 4K video and does it very well in less than perfect light. Naturally it will shoot HD and SD, but once you see the 4K quality you will be impressed. Makes my 5D Mark 3 look really bad. It produces MPG files from the XAVC format which you can view on any computer, although it has to have a decent video card to play 4K smoothly. It also shoots s-log for those who want to grade their video. I would also add that it also shoots better quality HD video than my 5D Mark 3, providing you can stay below 1600 ISO, which is quite easy to stay at or below, as the 4K is recorded at 30 FPS so you can use a shutter speed of 1/60th and F/4 for the aperture. It has an excellent dynamic range and when shooting RAW I process the files in Adobe Camera RAW and the overexposed highlights and underexposed shadows are easily recovered. The JPG files are very good straight out of the camera and will be considered excellent for most purposes. Color rendition is very good. Flesh tones are quite true. The RAW files will be 20 MB and the High Quality JPGs will vary between 5 and 8MB, dependending on if the full spectrum of light that the camera can capture is present. The camera handles well, is comfortable to shoot with, some of the button placements are not to my liking, but body size constraints enter into that. The aperture is adjusted with a ring on the lens. It has a detent that can be engaged for photos or disengaged for smooth travel when shooting video. The manual zoom ring works well and when set at high speed you can rock the ring back and forth with your thumb to easily zoom silentlly when shooting video. So in summary this is a very good camera when used as a general purpose camera. Great for traveling. Shoot from 25mm to 600mm, F/2.4 at the wide end, F/4 at full telephoto, great video, nice screen, very good electronic viewfinder and a really high quality lens, but it isn't cheap. Its extreme zoom versatility in an easy to carry package and 4K capability are its selling point. For those who decide to buy this camera, buy extra batteries. It has a rather short battery life and it doesn't come with an individual charger so buy a charger if you want to charge your batteries while you are using the camera. Also download the manual as it doesn't come with one and you will need to read it as it tends to be less than intuitive concerning the features and controls.

      No, I would not recommend this to a friend

    • Rating: 2 out of 5 stars

      Short on video features

      • My Best Buy® Elite Plus MemberElite Plus Member

      My experience with the RX10 iii reinforced everything I probably should have known about the difference between a camcorder and a camera. I'm a professional videographer - not a photographer, and not a filmmaker. I wanted a sidekick that could also fill a niche or two in event coverage that I do. My pro camcorders are bulky, and weigh well over 5-pounds apiece. They don't lend themselves to being slung over the shoulder everywhere you go for those opportunistic stock shots of nature, festive candids, and cityscapes. I thought the RX10 iii might be that kind of portable pal that could also give me a bit more lens than I have in my current arsenal, and sweeten the pot with high res stills, too. It's not, and here's why: POWER: A pro camcorder needs to be capable of running continuously - the longer the better. The supplied battery fits into a confined space; so, unlike my camcorders, it's not possible to use a larger battery for longer run times. It also came with a mini-USB cable for a charger plug. The manual said that if the charger was plugged into the camera while operating the camera, the battery would not be charged, but it might have longer run time. It also stated that the camera also might overheat and stop operating under those conditions. An AC adapter could be purchased separately. However, that accessory involved a module that would take up the battery compartment; so AC operation would not have seamless battery backup. MEDIA: A single slot does not allow indefinite recording by relaying between two cards. (I did know this before ordering.) ZOOM: Whether controlled by the rocker or the ring, the zoom speed is fixed. There are menu selections for the speed, but it cannot be varied by the operator. That makes it impossible to finesse the start and stop of a zoom; so creeping zooms simply cannot be used. Those are very useful to subtly narrow in on a subject from a wide shot, or begin with a tight shot and reveal the context by gradually zooming out. With this camcorder, zoom is strictly a fixed composition tool. TRIPOD: There is only a threaded hole, with no guide hole. In addition to a thumb bolt, a camcorder tripod plate has a small post that fits into a second hole in the bottom of the camcorder to prevent pivotal slippage during pans. This camcorder was not made with action pans in mind. It is also so profoundly front heavy that it's impossible to balance on a tripod head for smooth tilts. When the camera is tilted, the tripod head needs to me locked into place. The camera is too imbalanced on a tripod to simply adjust the head friction enough to keep the camera from dropping forward. This camera was not made with action tilts in mind. MENU: This is the worst characteristic of this camera by far. I like to shoot standard video at 1/60th of a second shutter speed, and I like to limit the gain (ISO range) to keep grain to a minimum. I did set the ISO range to 100-6400, and set shutter priority exposure with a shutter speed of 1/60th. But, the many parameters that can effect video are so randomly scattered throughout the menus that I was never confident that I had things optimized. EXPOSURE/FOCUS FEEDBACK: Using auto ISO with 100-6400 range limits, and 1/60th shutter speed, I was surprised that the camera auto exposed to full aperture (f4 at nearly full zoom) for a rather well lit scene in my studio. I expected better "low" light sensitivity from a 1" sensor. There was no indication of what ISO it selected, so I could only assume that it was max'd out at 6400. When I deliberately went to a pitch dark scene, there was no warning of underexposure. Focusing can be a long, uncharted trip for video. The focus ring can be turned forever in either direction. In still mode, there is a helpful distance indicator in the viewfinder/LCD to show the focal length. That makes it fairly easy to estimate whether you have turned the ring beyond the distance to the subject, or you haven't reached it yet. In movie mode, that indicator disappears. ND FILTERING: There are no ND filters built into this camera and, again, no indication of when one is needed. My camcorders flash the recommended ND setting (1, 2, or 3) in the viewfinder/LCD when necessary, and it's a simple matter of moving a small switch to the proper number. I knew the RX10 iii lacked this feature and ordered a variable ND filter with it to screw onto the lens. That's additional cost and much more hassle. Great lens and pretty bokeh; but, after a frustrating amount of effort to get along with the RX10 iii, I returned it. I need better cooperation from a sidekick.

      No, I would not recommend this to a friend

      • Brand response


        Hi SammyShooter, we're sorry to hear that the camera failed to meet your needs and had to be returned. Thanks for your feedback though, we appreciate it. Thanks_Mitch sony_US

    • Rating: 5 out of 5 stars

      GREAT all in one!

      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite Plus MemberElite Plus Member

      What a great camera, finally an all in one that I don't feel like I am missing anything. I owned the original RX10, which is wonderful as well, but I wanted a longer zoom. I then tried the Panasonic FZ1000, and liked the extended zoom to 400mm equiv. but the image quality severely lacked compared side by side with the RX10. Maybe my FZ1000 had a bad lens or something, but it was much worse than the RX10. I then moved to Sony a6000 and then a7II and left the all in one camera behind. Then I had a big trip coming up where I knew I wanted a longer zoom. I played with the idea of an adapted 150-600mm, but that's crazy huge. Though it would likely be better image quality, especially in low light, I really didn't want to be changing lenses and dragging lots of gear. Then I was lucky enough to find an in stock RX10III and picked it up. So glad I did, it was the perfect camera for the trip. Image quality is great, that lens is amazing. it was great that I could go from 24mm to 600mm without thinking about it. For travel, this was perfect for me. It is a bit big and heavy for a day to day camera for me, but I love the versatility. If you can afford it and want above 200mm, go for it. If you only need to 200mm, the original RX10 or RX10II are cheaper. The Panasonic FZ1000 is not bad for the price, but I preferred the Sony. Nikon has an interesting option coming fall 2016. It might be a great option when it comes out, though not as bright a lens at 600mm. For today, summer 2016, this is the camera to beat.

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Possibly the most versatile 4K video camera

      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite Plus MemberElite Plus Member

      I cannot say enough positive things about this well thought-out product by Sony. I have owned all 3 generations of the RX10 line, and currently own the A7S II and the A7R II with both the 24-70 and 24-200 G lenses. I find myself resorting to the RX10 III for most applications (family events, kids' school events, and kids' musical recitals) because the 24-600mm equiv lens on this camera is unbelievable when it comes to a balance of image quality and zoom. It is much heavier and bulkier than the RX10 II, but the difference is significant in sharpness and all around image quality. The diff is NOT simply the zoom range -- while you lose the built-in ND filters and some portability due to weight and size, the quality of image is very noticeably better (try comparing photos and videos of text and signs, for example). 4K video is very well implemented, non-existent rolling shutter effects, there are no overheating issues due to the size of the body, incredible zoom. Especially as a "video-camera" after removing the 30 min recording limit via the "Open Memories Tweak" app (google it). I have been recommending this camera to those friends and family who need a relatively serious camera for both photos and videos when they do not care to lug around several lenses while going to a kids' event. You can't go wrong with this one - total winner.

      I would recommend this to a friend

    • Rating: 4 out of 5 stars

      Great Camera - A Bit Heavy

      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite MemberElite Member

      I'm a Sony mirrorless user and while I love the compactness of the mirrorless system, this time around I was looking for an all-in-one camera with a terrific zoom lens for an upcoming trip. I didn't want to be lugging around numerous lenses and having to stop and change lenses all the time, nor did I want to invest in a lens for my mirrorless that costs just as much as this camera. I looked at numerous superzooms, including the FZ1000, the G3 X, and the SX60. What sold me on the Sony was the combination of the 600mm equivalent and the sensor. Admittedly, I am partial to the Sony environment and it was easier to navigate it's often convoluted menu system knowing what I already know about Sony. The camera itself is heavier than I anticipated but after a few weeks of use, I have grown accustomed to the weight. It's a fantastic zoom camera outside on bright days, not so much inside when trying to use the zoom. It's still great for use inside, just not as a zoom camera or as an indoor sports photography camera when using a fast shutter speed, bumping up the ISO enough to compensate for the speed gives noticeable noise. But, I bought this mainly for outdoor photography (sports, landscape, and safaris) and that is where it shines. So I can't complain too much about the price, I knew what I was getting in to.

      I would recommend this to a friend

    • Rating: 4 out of 5 stars

      Very, very good!

      • My Best Buy® Elite MemberElite Member
      • Top 100 ContributorTop 100 Contributor

      I have a Nikon DSLR and multiple lenses, but I was looking for something that is all-in-one yet delivers great performance. I did a lot of research online, most sources say that this camera is the best bridge camera on the market right now. Overall I'm quite happy with this camera; quality is very good (not as good as my Nikon but probably about 80%), the 24mm-600mm range is impressive, and there are a ton of features. Some minor complaints- the menu system is not intuitive, autofocus is slow past 400mm, and the wi-fi transfer is slow. My biggest complaint is the built-in flash; it's weak and it casts lens shadows at wide focal lengths. It's so bad that I bought an external flash, but that turned out to be a blessing in disguise because this camera really comes to life with an external flash! I got the Insignia flash for Sony for $100 at Best Buy, and using it as a bounce flash has really improved the quality of my pictures; if you are spending the money on this camera I highly recommend that you get this flash! Keep in mind that the focus-assist beam on the flash will not work with this camera, another minor complaint but this is a known issue with Sony E mount and RX cameras. Overall I love this camera, well worth the high cost!

      I would recommend this to a friend

    • Rating: 4 out of 5 stars

      Great camera for Daylight Photos

      • Verified PurchaserVerified Purchase
      • My Best Buy® MemberMember

      Camera has some great ways to take photos and videos. Like Panoramas works great, Digit Zoom can go up to 2400mm, Slow motion work best at 240 FPS or 480 FPS but will go up to 960 FPS. If you want to do camera remote control you will need the latest Sony phone, Apple phone or Android phone. Remote control won't work with windows phones. Can do HDR photos if you down load app for 9.99. I love the zoom lens, when you want a close-up picture of something without being close to it you can do it with this camera. Camera is pretty slow to download files to computer with supplied USB Cable. Only had for 1 month now and I would highly recommend it to anybody that wants something better then a point and shoot camera with almost the quality of a DSLR. Check out my Niagara Falls pictures daylight picture was close to sunset but looks great but night time picture looks great but a little grainy.

      I would recommend this to a friend

      • Brand response


        Hi Scott, thanks for letting us know about your concern. The actual data transfer rate depends on many different factors. To ensure compatibility, we recommend using the supplied USB cable and PlayMemories Home software to transfer your files from your camera to a computer.
        There are several reasons for grains in a photograph. The most commonly known and talked about reason for grains is ISO, a general rule was that grain in a photo increases as the ISO goes up. So, the higher the ISO, the grainier the photo would be.
        I hope this helps! Dave sony_US

    • Rating: 5 out of 5 stars

      Outstanding "Bridge" camera

      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite MemberElite Member

      Sony does it better. Take a good product RX10 ii and replace the 24-200mm reach with an longer lens and you get a 24-600 mega zoom Zeis lens on an already better then most "Bridge" camera. Stills, movie, slo-mo this one does it all and does it very very good. The only problem are the menu's which is the Bain if all Sony cameras. I came from the RX100 series 1 so I was familiar with the confusion. I simply downloaded a Kindle Guide book for the RX10 ii and it eased the pain. This is an expensive peice but will replace my Nikon DSLR collection on vacation or it becomes my everyday walk around go to peice. Used the twelve month same as cash Bedt Buy option and I'm off to the races, out to the ranch, or off to the church!

      I would recommend this to a friend

    What experts are saying

    Rating: 4.5 out of 5 stars with 27 reviews

    Click to visit alaTest website
    The analysis of all aggregated expert reviews shows that the reviewers are positive about water proof, control panel, connectivity and contrast. Editors have mixed opinions about battery. Using an algorithm based on product age, reviewers ratings history, popularity, product category expertise and other factors, this product gets an alaTest Expert Rating of 88/100 = Very good quality.
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