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Hisense - 75" Class UR8 RGB MiniLED UHD 4K HDR Smart Google TV with Gemini and Anti-Reflection Screen (2026)

Model: 75UR8SG
SKU: 6673612
Sold byBest Buy

Customers are saying

Customers are impressed with the fantastic picture quality and the next-level brightness of this display. Users also highlight the strong gaming performance and the smooth 165Hz refresh rate as standout features. However, some individuals noted that the motion handling can make tracking fast-moving objects difficult. Additionally, a few customers mentioned that the initial setup process could be more intuitive.

Generated by AI based on customer reviews.
See it in-store: Roseville has a demo model on display.

Highlights

Features
  • RGB MiniLED - Natural and Real Color

    UR8's RGB MiniLED powered by Chromagic display technology builds color differently-using red, green and blue light individually to deliver natural and real color that looks closer to life. Sunsets look warm, skin tones look natural rather than processed, and viewing feels easier on your eyes. With True 100% BT.2020 color*, colors stay consistent and true to the original content.

  • RGB MiniLED - Eye Comfort (Reduced Blue Light)

    UR8 delivers nearly 50%* less harmful blue light than standard MiniLED displays-with no loss to color accuracy or picture quality. Whether you're watching one episode or several, your eyes stay comfortable. Independently certified by TÜV Rheinland.

  • RGB MiniLED - Energy Efficiency

    Because RGB MiniLED creates natural and real color directly rather than filtering light, it wastes less energy in the process. The result is a great-looking picture that uses 40% less energy-good for your viewing experience and your electricity bill.

  • Hi-View AI Engine RGB

    Our AI processor adjusts color and brightness in real time so the picture looks balanced and natural-without any manual setup needed.

  • Native 180Hz Refresh Rate with AI Smooth Motion & Motion Rate 720

    180Hz motion processing reduces blur in fast-moving content so you can follow the action clearly, whether it's a live game or a quick-cut sequence.

  • Ultra-Low Reflection Obsidian Panel

    Watch comfortably in any lighting environment. The Ultra-Low Reflection Obsidian Panel minimizes glare so bright rooms don’t interfere with your viewing. Dark scenes remain deep and detailed, while highlights stay clear-so you see the full picture without distraction

  • Chromagic Color Management System (CMS)

    Chromagic color technology maps and fine-tunes every shade across the screen - so colors look accurate and balanced whether you're watching a moody drama or a bright, vivid blockbuster. From subtle gradients to bold hues, everything looks natural edge to edge.

  • Chromagic Optical Design

    Chromagic Optical Design delivers a clean, consistent picture from edge to edge, with better light control that reduces halo effects, so brightness stays even and nothing looks washed out.

  • Game Booster 330 with Enhanced Game Bar

    Take control of your gameplay with ultra-responsive performance. VRR up to 330Hz* and AMD FreeSync Premium Pro reduce tearing and lag, keeping gameplay smooth and responsive. The Game Bar lets you quickly check and adjust settings like FPS, HDR, and VRR without interrupting your session.

  • 2.1.2 Multi-Channel Surround Sound & Tuned by Devialet

    Audio extends beyond the screen with clearer dialogue and added depth-enhancing everyday viewing. The built-in 2.1.2 multi-channel speaker system, tuned by Devialet, creates more dimensional sound with Dolby Atmos support.

  • Google TV with Gemini Interactive AI

    Chat with Gemini, your conversational AI assistant built into Google TV. Discover what to watch with personalized recommendations across 10,000+ apps or find content by simply describing what you want. Go beyond entertainment with extensive, visual answers, stay updated on sports and news, or explore topics like fitness, cooking, and travel-all on your TV.

  • IMAX Enhanced

    IMAX Enhanced certified for signature IMAX picture performance and DTS-powered immersive audio brings home an unparalleled cinematic experience.

  • Filmmaker Mode

    See and hear every movie exactly the way the director meant you to. Every color, every sound, every frame - nothing added, nothing lost.

  • Pure Elegance

    Elevate your living space with a look that blends in perfectly. This TV is designed to complement your room’s style-not distract from it-ensuring your focus stays entirely on the beautiful picture. Whether wall-mounted or placed on a console, the refined, minimalist chassis and ultra-clean profile create a sleek, seamless fit for any home.

  • Total HDR Solution

    Every scene the way it was meant to look. Brighter highlights, deeper blacks, and more detail - whether you're watching a sunny landscape or a dimly lit thriller, the picture always delivers. Supports Dolby Vision IQ, HDR10+ Adaptive, HDR10, and HLG.

  • 4K UltraHD Resolution & AI 4K Upscaler

    Whatever you watch, the picture gets better. Shows, movies, and streaming content are automatically sharpened and cleaned up - so everything looks closer to 4K, even if it wasn't shot that way.

  • Dolby Vision & Dolby Atmos

    Dolby Atmos paired with Dolby Vision provides cinematic HDR picture with stunning brightness and contrast, with immersive, room-filling sound - creating an entertainment experience unlike any other.

  • Advanced Connectivity

    Connect more and play more with HDMI 2.1 ports for high bandwidth, ultra-smooth gaming, and seamless switching between next-gen consoles. Multi-Functional USB-C Display Port supports 4K display output, file transfer, and up to 10W charging with a single cable. With ATSC 3.0 (NextGen TV), enjoy enhanced over-the-air broadcasts with improved picture quality, better sound, and more interactive features.

  • WiFi 6E

    Enjoy faster, more stable connections with access to the 6GHz band-perfect for smooth streaming, cloud gaming, and connected homes with multiple devices.

  • AI Ambient Light Sensor

    Automatically adjusts brightness and color temperature based on room lighting - delivering a picture that looks balanced and natural day or night.

  • Backlit Remote

    The Backlit Voice Remote offers convenience with Lift to Light for illuminated keys, a Customized Favorite Key for quick app access, and Find My Remote to help you never lose it. Ambient Light Sensing adjusts the backlight based on your TV’s light sensor. Effortless control, day or night.

  • Hi-Concerto

    Sound surrounds you from both your TV and Hisense soundbar. Hi-Concerto syncs them together to create a simple home theater with no extra wires or setup needed.

  • 2 Year Warranty

    Get extra peace of mind with an extended 2-year limited warranty-added coverage that gives you more confidence in every viewing experience.

Specifications
  • Display Type
    RGB LED
    Resolution
    4K (2160p)
    Screen Size Class
    75 inches
    High Dynamic Range (HDR)
    Yes
    High Dynamic Range Format
    Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG)
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Reviews

Customers are sayingCustomers are impressed with the fantastic picture quality and the next-level brightness of this display. Users also highlight the strong gaming performance and the smooth 165Hz refresh rate as standout features. However, some individuals noted that the motion handling can make tracking fast-moving objects difficult. Additionally, a few customers mentioned that the initial setup process could be more intuitive.
This summary was generated by AI based on customer reviews.
  • Picture Quality (14)
  • Brightness (7)
  • Gaming Performance (6)
  • Refresh Rate (3)
  • Ease of Setup (3)
  • Motion Handling (3)

Customer Images

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Best bang for your buck for a RGB MiniLED TV!

    I am coming from owning an LG OLED tv that is about 4 years old. It is a great TV without a doubt. I also own two Sony LCD tvs that were mid tier televisions when I got them. They were just ok. They had much better brightness than my LG OLED, however they lacked dark inky blacks. All LCD / LED tvs for the last few years have never quite gotten to the same “inky black” levels as my LG OLED tv. That is until now. I won’t quite say this UR8 tv, the first year Hisense has moved to its new RGB MiniLED technology, is as deep a black, but it is VERY, VERY CLOSE!! This TV is actually going to actually replace my LG OLED in my living room that has windows on two sides. The OLED always struggled with brightness in this room. This Hisense UR8 does not, while giving me near “inky blacks”. Top that off with this TV gets very bright. Much brighter than my OLED could ever, or even my other Sony T. The brightness helps overcome reflections from the windows and light in my living room. This TV is actually one step down from the UR9 TV Hisense released just a few months ago. That TV is better in that it has a higher peak brightness, however it is much more expensive, and lacks 4 HDMI 2.1 ports. This TV has 4 HDMI 2.1 ports, and while it does not match the peak brightness of the UR9, I cannot imagine it being much brighter than this UR8 in my bright living room. The TV OS on GoogleTV which is so much better than the LG OLED OS by leaps and bounds. It is actually pretty snappy, and much faster than the processor in my LG. I no longer feel I need a separate streaming box. Most people can just use all of the built OS apps with no need for an AppleTV or other streaming box. Even apps like KODI can be installed, as the OS is GoogleTV. This is a big 75” TV, and it is hard to take out and set up for just one person. Make sure you have one other person to help you pull it out of the box. The included stand is very nice and heavy. Included are a remote, batteries, power cord, TV stand made of a very heavy metal and the hardware for attaching it. There are different levels you can attach the stand to on the back of the TV in case you need room to fit a soundbar underneath it. The UR8 has 4 HDMI 2.1 ports with one of them being a eARC port. Make sure you use the HDMI port labeled eARC so that you get proper surround sound passthru if you are using a soundbar. The WiFi protocol is Wifi 6E. My WiFi router is right next to my TV, and I got my full bandwidth across WiFi. This TVs picture quality is fantastic. I really do think it is overall better than my OLED tv given how bright it gets. Even contrast is great for HDR and DV content. I tried playing 4K Blu-Rays on it and all looked great. The motion handling is great, and there are several preset motion handling and picture modes. I also played Xbox Series X and PlayStation 5, and all displayed everything at least as good as my OLED with no fear of ever getting burn-in on this TV. When gaming there is also a separate gaming mode that will show you frame rates, HDR modes, and VRR settings. Within that game mode, there are also other interface “themes” you can choose from, that can change the screen interface to match which type of console you have connected. AMD FreeSync Premium Pro supported too for no screen tearing. That is great as this TV can display up to 180hz! One thing that has always concerned me with LED/LCD tvs is dimming zones. Even when watching movies that have black bars on the top and bottom, in HDR or Dolby Vision, I could not really notice any white glow in those areas like I would with my other LCD tvs. This is also considering that this tv has less local dimming lights than the step up model in the UR9. The more dimming zones you have the less likely you will be able to see that glowing. I was surprised to see how good this was, especially as I have been used to watching content on an OLED for a few years now where this excels. Color reproduction is also very good if not great on 4K Blu-Ray content. The Mad Max Fury Road 4K Blu-Ray is my go to for checking color and contrast. This TV surpassed even what I think my OLED delivered in terms of color. I would also say that contrast is nearly the same as what I see on my OLED on the same films, possibly even better on this TV as it reaches a higher level of brightness. It is certainly much better than my Sony LCD TV which looked pretty good at the time I bought it also. The color saturation is just so good with the RGB MiniLED on this TV. The sound on this TV is also very good. It won’t be replacing a soundbar or surround sound receiver with speakers, however this is one of the best sounding TVs I have ever heard. It has a built in subwoofer on the back of the TV, along with two stereo speakers on either side facing the back as well. The remote is pretty basic but has everything you would need on it, including a button for Google Assistant, and a few other apps that are built in to the GoogleTV OS. All in all, this TV is probably the best bang for your buck of all the RGBMini LED tvs to come out this year, including Hisense's own UR9 TVs. Highly recommended!!!

    Posted by blah

  • Rated 5 out of 5 stars

    Hisense is on a roll!!!

    This is actually my second Hisense TV. My first one was a personal purchase—I went for it because of the price, features, and overall value. I’ll be honest, I was a little hesitant at first since I had never owned a Hisense TV before and didn’t know what to expect. But after using it, the colors, brightness, operating system, and overall responsiveness completely won me over. So when I got the chance to check out a newer model, I jumped on it—and I’m glad I did. Hisense is seriously on a roll. Let’s get into what the new UR8 Mini LED 4K HDR Smart Google TV brings to the table. Specifications: Height without stand: 37.9 inches / with stand: 39.9 inches Width: 65.7 inches Depth without stand: 2.3 inches / with stand: 12.2 inches Weight without stand: 66.6 pounds / with stand: 76.1 pounds Sound Quality: First up, the sound—and honestly, this might be my favorite part. If you’ve got a soundbar, you might not even need it here. The Hisense UR8 features a built-in 2.1.2 multi-channel surround sound system tuned by Devialet, and it genuinely delivers. This isn’t your typical “TV speakers just exist” situation. You get dedicated height channels that create a more immersive soundstage. Dialogue is crisp, bass has real punch, and with DTS Virtual:X, you can actually feel the direction of the sound in action scenes. It pulls you into whatever you’re watching instead of just playing audio at you. Picture Quality: Of course, sound alone isn’t enough—the picture has to match, and it absolutely does. The RGB Mini LED technology on this TV is impressive. Instead of using a single white backlight like traditional Mini LED TVs, this one uses red, green, and blue LEDs, which takes color accuracy and vibrancy to another level. Colors look richer and more natural, blacks are deep and actually black (not gray), and everything pops in 4K HDR. Whether you’re watching movies, bingeing shows, or gaming, the experience just feels elevated. And yes—this TV is built for gaming too. With HDMI 2.1 support, a native 180Hz game mode, VRR, ALLM, and an enhanced game bar, it checks all the boxes. Playing on my PS5 felt incredibly smooth and responsive—honestly closer to a gaming monitor than a traditional TV. Smart Features: Google TV keeps things simple and easy to use. Setup was quick—about 10 minutes with an update—and I was up and running. All the major apps are there like Netflix, YouTube, and Prime Video, and since it’s based on Android, you’ve got the option to sideload apps if that’s your thing. If you’re already in the Google ecosystem, this gets even better. I can control my Google Home devices directly from the TV, including checking my security cameras, which is a nice bonus. Overall: I’m genuinely impressed. Between the standout RGB Mini LED picture, the Devialet-tuned audio, and all the gaming and smart features, the Hisense UR8 delivers way more than most people expect. At this point, it’s safe to say Hisense isn’t just competing—they’re making a serious statement.

    Posted by Hmirza

  • Rated 5 out of 5 stars

    The Panel is amazing, the firmware needs work!

    This TV’s picture is easily 5 stars, I’d even go as far as to say it’s more than that! The picture quality is FANTASTIC. The colors, the way it handles bright and dark scenes, and as a gamer, the PS5 Pro, and my Series X look incredible. Motion is great, it isn’t smearing that mutch, and the brightness is great! This TV’s picture is legit amazing! Highly recommended for the picture alone! But and this is a big but, if you’re looking for a good software experience and good picture, well the software may make you angry… like it did me! Seriously the software experience dampened what could be an awesome TV. Perhaps a future firmware will fix my gripes, but right now it drives me nuts. First of all, I can’t express enough how much the display/panel impressed me. From TV, Movies, and Games “muah” chef’s kiss! Now on to the software, first as a gamer, having my PS5 Pro set to VRR causes the screen to ‘switch modes’ so to speak. Basically it clicks, goes black, then goes into a different mode for my PS5. Not that bad you’d think but it does it for every game launch, and if you happen to want to look at the TV settings while you’re playing, then guess what, it clicks, goes black, and then shows the menu. Oh but wait, if you go to picture settings from the normal settings, it click/goes black again, to the PS5 mode so you can alter the picture settings, then it’ll do it again when you exit the menu, then do it again when you exit the settings menu. Also if you enable FreeSync, it will force your brightness to 75, no matter what you have it at. 100, 60, etc. It’ll switch it back to 75 no matter what. This was particularly an issue with my PC. Also, if you connect it to the internet for any reason, it FORCES you to sign up for or sign into a Google account. What if you don’t want to? Well too bad, you get greeted with a “sign up” prompt every time you turn on your TV. This is probably a Google thing more than a Hisense thing, but still, it’s super frustrating. And lastly, unless you’re using a Hisense sound bar, it will not show you the volume levels. With all that said, I do love this TV overall. I use a Google TV Streamer so I often opt out of Google TVs OS built into TVs. But for this situation I went ahead and signed into my Google account and I gotta say, it’s not as smooth as I’d like it to be. The Google Streamer is snappier. If you don’t have anything, then it’ll be fine, but if you do, I’d recommend that instead. My final thoughts, get the TV and hope for a software update that will fix the bugs because the screen is worth it! (Update - After the firmware update most of my problems were addressed)

    Posted by GamingBusinessGuy

  • Rated 5 out of 5 stars

    great picture, lot of features, value price

    The build quality of this television is great. It seems very solidly built. Everything appears to made of plastic but it’s appreciated considering the weight. I would say it seems to be a pretty average television thickness. The bezels are pretty small and not distracting while watching content. The remote is good. It has six buttons at the top , including for Netflix, YouTube, Prime Video, Disney Plus, and “Kid”. The sixth button is user assignable. The setup of this tv was pretty straightforward. It was protected really well—it was centered in the box with foam padding the ends. One thing I did find frustrating was when I opened the box the way it was designed to open, the instructions got stuck in the part that was removed, so it took me a while to find them, and I struggled to find the instructions for my exact model online. I tried both mounting the TV to the included stand and mounting the TV to the wall and both operations were easy. The packing material are designed to elevate the TV off the ground to allow the stand to be installed with a few bolts. The mounting of the television was straightforward with VESA mounting holes included on the back. There are many connectivity options on this device. There are 4 included HDMI 2.1 ports, with one being dedicated to ARC. There are two USB ports and an optical port. Wireless options include Google TV and built in AirPlay. Everything worked seamlessly in my testing. Speaking of Google TV, it makes the smart features on this television really nice. Basically it has an entire streaming box built in. The nice thing about it being Google TV is that it’s really smooth and I am sure it will get updates for the foreseeable future. It also has Gemini built in which is very useful. If Gemini isn’t your thing, you can also use Alexa. I found the sound on the TV to be good. I personally feel that TV speakers are inherently limited, but for TV speakers I thought they worked well. The TV panel itself is great. It’s super bright, super high fidelity, responsive, and has great viewing angles. While Hisense claims it has a reflection reducing screen, I do still see faint reflections from lights, but it’s negligible. I put this tv through its paces. I watched a number of content types—a movie, television, YouTube, and gaming. Project: Hail Mary looked amazing. The scenes in outer space showed off the excellent contrast that mini LED has to offer. When I was watching Ted Lasso with Dolby Vision on my Apple TV, it also looked great. I did notice some faint flickering at times, I read online this may be an issue between the TV and Apple TV, so hopefully it will be fixed in a later update. Gaming is where I find this TV to shine. I have my gaming PC hooked up to it, and it takes full advantage of the native 180hz refresh rate, AMD freesync, and variable refresh rate. I played a number of titles, including Palworld, Denshattack, and the Witcher 3. All produced great results. Overall this is a great television I would recommend to someone looking for a great picture, lot of features, and at a value price.

    Posted by Harrison

  • Rated 5 out of 5 stars

    Colors so intense everyday life looks bland

    I got this TV to replace an older 85" TV that was starting to have backlight issues. Let me correct myself, the older TV has been having issues for almost a year not just starting, and I had no idea what I was missing until I got this Hisense 75" TV. I was all set on getting another brand until I saw this on display at Best Buy. The colors are unbelievably bright, crisp, and vibrant. We sit back about 12 ft from the TV and I was concerned that this TV would not be big enough for the content that we watch. I was so very wrong! Sitting back like we do, we watch movies in the dark, sports in daylight, and news and tv shows throughout different times during the day. Dark room, brightly lit room, room with bright daylight, and early morning dawn lit room and this TV performs incredibly in every lighting condition we throw at it. The RGB out put of the TV is so crisp and bright you don't even need a light on when its dark. The TV outputs so much light it feels like the lights are already on even after turning down the brightness levels a quarter from factory setting. The picture is clear and sharp even after turning the AI and noise controls off. The picture had zero stuttering or pixelation issues on everything we viewed on the TV including movies, pictures, shows, and video games. We even casted our iPad and Windows laptop to the TV to see how it handled that stuff and it was amazing. I hooked up my flight simulator to the TV and it is a graphic intensive program, but this TV with 165hz refresh rate, didn't even bat an eye keeping up with the image refreshing of the flight scenes. The sound is quite decent for a wall mounted TV not using a soundbar or surround system. It has a built in subwoofer that actually sounds pretty good. It has rich bass and really thumps when you have sound intensive content coming through. I put on an action movie with airplane engine noises and flight sequences of air to air battles and the sound made me feel like I was on set of the movie sitting in those cockpits. No speaker rattle or cutout even on a higher volume. several sound and video settings to play around with and sample so you should be able to find a setting that you will love like I did. My only problem and I can't say its even a TV problem but a software problem, so not going to take a star off for that but the TV is a Google TV which is fine, however, in order to hook up to the internet to do updates you have to sign in to Google to do any of this. When you pay as much as we do for these products, we should be able to run it how we choose and not be forced to sign in to a service. Yes, you can make it a dumb TV but as soon as you hook up ethernet or wifi, it will make you sign into Google. Not a fan of this forced tracking and forced system access by Google. For the pricepoint, this TV is fantastic. So many good things about it, even if it forces you to use Google. Would recommend but fair warning...once you watch this TV, real life colors will be a little disappointing!

    Posted by BradN

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Pros for Hisense - 75" Class UR8 RGB MiniLED UHD 4K HDR Smart Google TV with Gemini and Anti-Reflection Screen (2026)
Picture Quality, Brightness, Refresh Rate, Gaming PerformancePicture Quality, Brightness, Refresh Rate, Software PerformanceThere were no pros for this product—Picture Quality, Brightness, Refresh Rate, Black Level, Connectivity
Cons for Hisense - 75" Class UR8 RGB MiniLED UHD 4K HDR Smart Google TV with Gemini and Anti-Reflection Screen (2026)
Ease of Setup, Motion HandlingThere were no cons for this product—There were no cons for this product—Stand Stability

Specs

Questions & Answers
  • Where can I download a copy of the user manual?

    Hello Hisense Customer, thank you for your interest in the Hisense 75UR8SG. Please reach out to our dedicated support team directly at 1-888-935-8880 or via email at Service@Hisense-usa.com so that we can have this information shared. Thank you, Harley with the Hisense Support Team.

    Answered by HisenseProductExpert
    HisenseProductExpert response
  • HiSense and LG TV remotes both turn both TVs on and off at the same time. Is there a way to switch frequency channels to stop this?

    Hi Hisense Customer, thank you for your interest in the Hisense 75UR8SG. This model's remote control uses IR (infrared) codes for basic functions, such as power on/off and other standard commands. Thank you, Harley with the Hisense Support Team.

    Answered by HisenseProductExpert
    HisenseProductExpert response
  • What is the difference between this and the UR9 model? what more am I getting for such a big price difference?

    Hello Heclas, thank you for your interest in the Hisense 75UR8SG. The Hisense UR8 features 2.1.2-channel surround sound system, delivering clear and immersive audio through five speakers with 50W total sound output. It also includes Clear Action 720 motion enhancement for smoother viewing, four HDMI inputs, and a headphone jack for added connectivity. The Hisense UR9 features a more powerful 4.1.2-channel surround sound system, with seven speakers and 90W total sound output for a richer audio experience. It includes Motion Rate 480 for enhanced motion clarity, far-field microphones for voice control, and three HDMI inputs, but does not have a headphone jack. Thank again, Harley with the Hisense Support Team.

    Answered by HisenseProductExpert
    HisenseProductExpert response
  • Is the panel for the 75 inch VA or IPS?

    Hello Emoore, Thank you for your interest in the Hisense 75UR8SG. This model features a VA panel. Thanks again, Harley with the Hisense Support Team.

    Answered by HisenseProductExpert
    HisenseProductExpert response
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