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LG - 98” Class NU85 Series LED Nano 4K UHD Smart webOS TV (2026)

Model: 98NU850BPUB
SKU: 6673098

About this product

Step into a world of breathtaking clarity and cinematic scale with the LG 98" 4K UHD TV. Designed for those who want more than just a television, this is your gateway to an immersive home theater experience. Enjoy swift, easy browsing and tons of personalized recommendations including over 400 free LG channels.¹

Highlights

Features

  • Nano Detail Enhancer

    Powered by LG’s cutting-edge Alpha 8 AI Processor 4K Gen3, Nano Detail Enhancer brings out the finest textures, contours, and colors in every frame. It intelligently analyzes and refines image data to reveal hidden details—so even the smallest elements on screen look crisp, vibrant, and lifelike.

  • AI Super Upscaling

    4K AI Super Upscaling Powered by alpha 8 Processor Gen3 upscales² lower-resolution content—like HD or even SD—into stunning near-4K clarity

  • Ultimate Gaming

    Packed with gaming features, this LG Series comes with everything you need to win. With up to 144Hz refresh rate³ and Motion Booster,⁴ game at blinding speed without any blurring or tearing to keep up with the fastest games.

  • HDR10 Pro

    HDR10 Pro dynamically adjusts brightness, revealing crisp details and vivid color in both bright and dark scenes for a stunning, lifelike picture.⁵

  • FILMMAKER MODE

    Watch films just how the directors envisioned them with automatic preservation of the director’s original colors, settings and frame rates for a true at-home cinematic experience FILMMAKER MODE with Ambient Light Technology.

  • webOS

    Search less and stream more with LG’s Award-winning Smart TV platform - which delivers a smarter more personalized experience. Browse all your favorite streaming apps and let LG Channels connect you to over 400 free channels and 10,000+ movies & shows (on-demand). Plus LG Shield helps provide protection against malware, viruses & other threats.⁶

  • LG Channels

    Get instant access to over 400 free channelss and 10,000+ movies & shows (on-demand).⁷ Discover and enjoy premium new entertainment with nothing more than an internet connection.

  • Next-level gaming

    LG TVs have AMD FreeSync Premium and ALLM to further improve gaming quality. Whether you game on consoles or on the cloud,⁸ the LG Game Dashboard and Game Optimizer put all the control at your fingertips.

  • Gallery+

    Create, display and express your taste with LG Gallery +. Choose from a collection of high-resolution artwork, scenic photography and other personalization features.⁹ Plus turn your ideas into art with Generative AI.

  • LG Shield

    The LG Shield helps provide privacy protection against malware, viruses, and other cyber threats with real-time scanning and automatic updates.

Specifications

  • Display Type
    LED
    Resolution
    4K (2160p)
    Screen Size Class
    98 inches
    High Dynamic Range (HDR)
    Yes
    High Dynamic Range Format
    HDR 10, Hybrid Log-Gamma (HLG)
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Reviews

Rating 4.8 out of 5 stars with 4 reviews

5 star rating. 3 reviews4 star rating. 1 review
100% would recommend to a friend

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Love the size and picture

    Great and crisp picture, perfect for NFL Sundays, just the right size for my space with great speakers.

    Posted by MARKW

  • Rated 5 out of 5 stars

    Great Purchase overall!

    This is my 3rd LG TV that i have purchased since 2012, This by far is the best one yet. The price is affordable and overall for a 98" 120 hz is a great tv for sports and gaming. Movies etc.... i recommend to anyone in the tv market.

    Posted by RICKYR

  • Rated 5 out of 5 stars

    Great picture! Clear and the sound is also great!

    Brightness to your liking! Great picture and sound

    Posted by Mamaoff4

  • Rated 4 out of 5 stars

    Good TV

    good quality tv for price. would recommend, no issues

    Posted by ESTEBAN

  • Customer reviews from lg.com

    Syndicated rating, 4.7272725 out of 5 stars with 22 reviews on lg.com.

    See all lg.com reviews
    lg.com

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Pros for LG - 98” Class NU85 Series LED Nano 4K UHD Smart webOS TV (2026)
There were no pros for this product—Picture Quality, Size, Refresh Rate, Setup Ease, User InterfacePicture Quality, Size, Refresh Rate, Price, TV SizeThere were no pros for this product—
Cons for LG - 98” Class NU85 Series LED Nano 4K UHD Smart webOS TV (2026)
There were no cons for this product—Weight, Black LevelsWeight, ConnectivityThere were no cons for this product—

Specs

Questions & Answers

  • Whatsvthe width of a 98" lg

    Hello, Jimbo! Thank you for sharing your question with us about the LG TV (98NU850BPUB). The product width for this model is 86 inches. You can explore the full feature list and support details here: https://www.bestbuy.com/product/lg-98-class-nu85-series-led-nano-4k-uhd-smart-webos-tv-2026/JJ8VPZZQCX. If you have any further questions or need additional assistance, please feel free to email us at lgdigitalcare@lg.sprinklrsupport.com. — Avril

    Answered by LG Digital Customer Care
    LG Digital Customer Care response
  • Great size for the price, but the picture quality is disappointing. As shown in the photos, the backlight is very uneven with noticeable bright spots and clouding, especially during dark scenes. It’s extremely noticeable in a dark room.

    Hello, there! Thank you for sharing your question with us about the LG TV (98NU850BPUB). The 98‑inch screen size offers an impressive viewing experience at a competitive price point, making it a standout option for large‑scale home entertainment. While you’ve noticed some backlight variation in dark scenes, adjusting picture settings such as local dimming and brightness can often improve uniformity. To get the best picture quality on your LG TV: • Press the Settings button on your remote, • Go to All Settings. • Picture, and change your Picture Mode from the default Auto Power Save to Filmmaker Mode or Cinema. These modes are optimized for more accurate color and improved uniformity, especially in dark scenes. For more information, you can refer on this link "LG TV Picture Optimization": https://www.lg.com/us/support/help-library/lg-tv-picture-quality-and-optimization--20152175493545. You can explore the full feature list and support details here: https://www.bestbuy.com/product/lg-98-class-nu85-series-led-nano-4k-uhd-smart-webos-tv-2026/JJ8VPZZQCX. If you’d like help fine‑tuning your setup or exploring warranty support for panel concerns, feel free to email us at lgdigitalcare@lg.sprinklrsupport.com. — Avril

    Answered by LG Digital Customer Care
    LG Digital Customer Care response
  • I want a bigger TV mines ONLY 75 inches

    Hello, there! Thank you for sharing your question to us about the LG TV (98NU850BPUB). We understand the excitement of moving up from a 75‑inch screen, and this model delivers a truly immersive upgrade with its expansive 98‑inch display! To get the most out of it, we recommend ensuring your room has at least 10–12 feet of viewing distance and checking that your wall or stand can support the larger size. For setup, connect through HDMI for the best picture quality, and use the Picture Mode settings to fine‑tune brightness and color for your space. You can explore the full feature list and support details here: https://www.bestbuy.com/product/lg-98-class-nu85-series-led-nano-4k-uhd-smart-webos-tv-2026/JJ8VPZZQCX. If you’d like further support with installation or recommendations, please reach us at lgdigitalcare@lg.sprinklrsupport.com — we’ll be glad to help. — Avril

    Answered by LG Digital Customer Care
    LG Digital Customer Care response
  • How many HDMI ports are available on this TV?

    This TV is equipped with 4 HDMI ports for connecting your devices.

    This question and answer was generated by AI based on customer and product data.
  • Does this TV have a built-in voice assistant?

    The TV does not have a built-in voice assistant, though it is compatible with Google Home.

    This question and answer was generated by AI based on customer and product data.
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