Sony - Alpha 7 IV Full Frame Mirrorless Camera with FE 50mm f/1.8 Lens Kit

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Unveiling the Sony Alpha a7 IV, aptly named "Beyond Basic," a pinnacle of versatility in the realm of hybrid mirrorless cameras. This cutting-edge device seamlessly excels in both still photography and video performance, redefining creative boundaries.At the heart of this photographic marvel is a newly developed 33MP Exmor R BSI CMOS sensor with a back-illuminated design, delivering unparalleled clarity, minimal noise, and vibrant color rendering, especially in challenging low-light conditions. The BIONZ XR processor propels rapid image processing, unlocking capabilities such as 10 fps shooting, 4K 60p video recording, and advanced AF tracking.Dive into the world of cinematic possibilities with the a7 IV's video prowess, offering 10-bit recording, S-Cinetone, S-Log3, and HLG support for versatile color and gamma controls. The Fast Hybrid AF system, covering 94% of the image area with 759 phase-detection points, ensures precise real-time tracking and eye AF in both photo and video modes. This advanced autofocus extends seamlessly into video recording, complemented by distinctive features like Focus Map and Focus Breathing compensation.Crafted for convenience, the camera's body design features an improved OLED Tru-Finder EVF, a vari-angle LCD touchscreen, and enhanced connectivity through USB 3.2 Gen 2 Type-C, HDMI, and audio ports. The 5-axis SteadyShot INSIDE image stabilization system, coupled with advanced flash control and wireless connectivity options, enhances the a7 IV's appeal.Take your creative journey to the next level with the bundled essentials: The Lexar SILVER Series 128GB Memory Card ensures professional-level performance and high-speed transfers for 4K capture. The Slinger Alpine 200, an adventure-ready backpack masterpiece, is tailored for Full Frame camera excursions, including the Sony Alpha a7 IV. Power up sustainably with the Green Extreme NP-FZ100 Battery Pack, featuring a USB-C port and eco-friendly principles.Notably, the a7 IV supports live streaming directly from the camera, making it the comprehensive tool of choice for content creators seeking unparalleled performance and convenience. Elevate your photography and videography with the Sony Alpha a7 IV f where innovation meets limitless creative possibilities.

- Alpha a7 IV Mirrorless Camera -The full-frame 33MP Exmor R back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analog to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin texture. BIONZ XR Engine for 8x Processing Speeds The BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7SIII models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.Beautiful Images, Reduced NoiseBuilding on the capabilities of the back-illuminated Exmor R image sensor, the powerful BIONZ XR processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800for stills and ISO 100-102400 for movies).Wide, 15 Stop Dynamic Range Taking advantage of the camera's full dynamic range of 15 stops, the Alpha7 IV uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation. 4K 60P Recording The Alpha 7IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content. 7K Oversampling for Beautifully Rich, Detailed Images Thanks to the increased 33MP resolution, the Alpha 7 IV oversamples 7K when recording full-frame 4K movies at up to 30p, resulting in high-resolution, highly detailed 4K for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver. Beautiful Color Expression Made Simple with S-CinetoneThe Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.Visual Depth Of Field with Focus Map Answering requests from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field (DOF) and which areas are in and out of focus when you're in movie mode. In use, focus information (depth map) is overlaid on the display of the live view in real time. Areas in focus and within the set DOF appear translucent, while areas out of focus behind the DOF appear blue and those in front of the DOF appear red. Focus Map can be used in autofocus and manual focus modes and greatly enhances the ability to check focus and map depth of field.Sony's Smart AI Based Real Time TrackingThe superior power of the BIONZ XR processing engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy compared to Alpha 7 III. AI (Artificial Intelligence) is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.