Bundle - X2D II 100C Medium Format Mirrorless Camera + Hasselblad XCD 35-100mm f/2.8-4 E Lens

Brilliance at Every MomentCrafted for those who seek brilliance, Hasselblad X2D II 100C delivers true-to-life color powered by the Hasselblad Natural color Solution with High Dynamic Range (HNCS HDR). The new AF-C mode, subject detection and 10-stop stabilization work together to deliver sharp images with speed and precision-even in challenging conditions. And with Phocus Mobile 2 streamlining your workflow, you can stay fully immersed in your creative process-letting inspiration flow and exceptional images follow naturally.Focus in an InstantThe new AF-C mode brings reliable continuous autofocus, accurately detecting and tracking moving subjects. In AF-S mode, 425 PDAF zones that spread over the 100-megapixel sensor work with the LiDAR for fast, accurate focusing. A new AF illuminator improves autofocus performance in low light and doubles as a self-timer indicator.AF-C Continuous AutofocusFor the first time on a Hasselblad, X2D II 100C features AF-C continuous autofocus. Powered by deep learning algorithms, it reliably detects and tracks human, vehicles, cats and dogs in various poses throughout the capture.New Focus Point ModesBeyond the existing "Spot" mode, X2D II 100C adds "Expand Spot", "Custom" and "Wide" modes. As inspiration flows, master every focal point with ease.True colors Shine in HighlightExperience the first medium format camera with true end-to-end HDR. Your richly detailed HDR images are captured and processed in-camera as HDR HEIF or Ultra HDR JPEG for stunning results, and can be instantly reviewed on the touchscreen with 1400-nit peak brightness, or edited directly on iPhone/iPad with Phocus Mobile 2.HNCS HDR Highlight ImagesBuilding on HNCS, X2D II 100C's HNCS HDR harnesses high dynamic range to elevate Hasselblad's signature natural colors to new heights of brilliance. Even in harsh light, it prevents overexposure more effectively whilst revealing more detail. HDR images captured with X2D II 100C can be viewed directly on the built-in 1400-nit touchscreen or on any HDR-capable iPhone, iPad, Mac, and Android device. When SDR photography is preferred, simply switch modes in camera settings.Discover HNCS HDRThe renowned Hasselblad Natural color Solution (HNCS) now evolves with high dynamic range technology in X2D II 100C, bringing end-to-end HNCS HDR for imagery that captures the world as your eyes truly see it.Refining Hasselblad Tones With HDRTraditional HDR solutions focus solely on dynamic optimization-brightening shadows and compressing highlights to retain detail. While this preserves details, it often reduces contrast and flattens the image, sacrificing the very tonal qualities that bring photographs to life.Hasselblad engineers recognized that mastering highlight rendition demanded an entirely different approach.To reveal HDR's full potential, Hasselblad expands from sRGB to the wider P3 color gamut. The new imaging system delivers a 3-stop increase in dynamic range for in-camera output, with up to 4 stops when processing RAW files in Phocus. Paired with 1400-nit peak brightness-75% brighter than its predecessor-it unlocks the medium format sensor's complete imaging capabilities, revealing nuanced details in highlights that would otherwise be lost.Through three years of intensive development, our engineers have created HNCS HDR-a breakthrough solution that enhances Hasselblad's signature natural colors and tones with the expanded possibilities of high dynamic range, whilst maintaining the authentic Hasselblad color science photographers trust-whether capturing in HDR or SDR.Highlights Throughout Your WorkflowWith X2D II 100C, HNCS HDR brilliance flows through every stage of your workflow-from initial capture to playback to post-processing. The camera generates HDR HEIF or Ultra HDR JPEG files directly, viewable instantly on the built-in 1400-nit touchscreen.Phocus Mobile 2 brings this capability further. Beyond viewing and editing X2D II 100C HDR images, the app can apply HNCS HDR processing to RAW files from X2D 100C, X1D II 50C, CFV 100C and CFV II 50C. When shared on HDR-capable platforms, these images showcase the full brilliance of HNCS HDR, revealing colors and tones with unprecedented fidelity.100-Megapixel CMOS SensorX2D II 100C's enhanced 100-megapixel medium format BSI CMOS sensor embodies Hasselblad's commitment to uncompromising image quality. With 16-bit color depth delivering around 281 trillion colors, it captures the subtle gradations that bring photographs to life.

Before the advent of digital photography, Hasselblad was a name synonymous with exceptional quality and timeless design. The Hasselblad 907X & CFV 100C Medium Format Mirrorless Camera continues this legacy, merging classic aesthetics with cutting-edge technology to offer a versatile and powerful photographic tool. This medium format camera, with its 100-megapixel resolution, offers a trifecta of imaging capabilities, making it the most adaptable Hasselblad camera to date. Its modular design allows for seamless integration of film and digital photography, paying homage to the past while embracing the future. With each press of the shutter, fleeting moments are transformed into lasting memories, captured with stunning clarity and detail.The 907X & CFV 100C revives the unique waist-level shooting style of classic Hasselblad film cameras, featuring a touch display that can be tilted upwards to 40 and 90 degrees. This offers unparalleled perspectives, immersing you in a creative flow that inspires and delights. Weighing in at just 620g when the 907X body is paired with the CFV 100C digital back, this camera strikes a perfect balance between lightweight design and premium texture. Its eco-leather cover and chrome edges exude elegance, making the camera not just a tool for creating art, but a piece of art in itself.The camera's modular design, inherited from the classic 1948 model, allows for three distinct photographic configurations. The detachable CFV 100C digital back can be used with various high-performance XCD Series lenses, or through lens adapters, with the HC/HCD, V, and XPAN Series lenses. This versatility expands the realm of creativity, showcasing Hasselblad's longstanding optical heritage.The CFV 100C also supports integration with Hasselblad V System's 500 Series, 200 Series, and other classic film cameras, allowing these bodies to capture digital imagery. Additionally, the CFV 100C can be paired with technical cameras for images of elevated precision.The 100-megapixel medium format back-side illuminated (BSI) CMOS sensor delivers unparalleled image quality, with 15 stops of dynamic range and a native ISO down to 64. The 16-bit color depth represents over 281 trillion colors for natural, smooth color gradations, vividly reproducing vast landscapes or minute details.The Hasselblad Natural Color Solution (HNCS) optimises colors to appear authentically and naturally, perfectly restoring the colorful world as seen by the human eye. When paired with classic film cameras, HNCS faithfully displays the unique charm of each lens.Equipped with Phase Detection Autofocus (PDAF), the 907X & CFV 100C delivers an agile focusing experience. With 294 PDAF zones spread over the sensor surface, focusing speed has increased by approximately 300% compared with the previous generation. A new face detection function facilitates efficient and convenient portrait shooting.The 907X & CFV 100C features a built-in 1TB SSD with impressive write and read speeds, meeting the storage demands of high-quality imaging. The CFexpress Type B card slot allows for storage expansion. Additional accessories like the 907X Control Grip and Optical Viewfinder can further expand the camera's capabilities. The new hot shoe adapter can be used for flash accessories, and the camera can be linked with an iPad or iPhone via built-in Wi-Fi for easy image transfer and editing. In conclusion, the Hasselblad 907X & CFV 100C Medium Format Mirrorless Camera is a testament to Hasselblad's commitment to quality, innovation, and the art of photography.

GFX100 II brings a blazingly fast 102-megapixel large-format sensor to deliver up to 8fps in high-speed continuous mode, surgically accurate subject detection and tracking AF, and advanced video features that have never existed in any previous GFX System or X Series camera. Upgraded AI-developed autofocus algorithms and a 9.44-million dot EVF bring the action accurately into view for photographers, while full-width 4K/60p, 4:2:2 ProRes video and accessory-free delivery of files to Frame.io directly from the camera, give filmmakers access to new streamlined workflows and the ability to immediately collaborate with project team members.