Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

I purchased this 65" TV in March 2025. I have had it approximately 6 months and I am thoroughly happy with my decision. I almost swapped it for a Samsung OLED but I'm glad I didn't. I replaced an older 40" Samsung smart tv that I have had for about 8 yrs but used Roku as the interface. It's still going strong and has been moved to my bedroom. This new Sony is Full Array which is the step below OLED and mini LED but I can say is as close to an OLED as you can get. The picture difference between them is minimal and it has blown the older tv out of the water as far as picture quality. I don't use Roku with this unit. The Google interface is good. I have had a few quirks occur now and then, but they are few and far between. This TV is very bright as compared to a lot of OLED models. So much so that I adjusted it down just a bit. I have very light sensitive eyes and white backgrounds especially at night bothered me. After the adjustment it was fine. If you have a bright room during the day, this TV will work great. I didn't find the auto ambient light feature worked well enough to bring down the brightness enough for my taste so hence the brightness adjustment. There are tons of adjustments on this TV which can be daunting to some but I'm a photography buff and very picky. I recommend you google the preferred settings for this unit as a starting point which are available online from techie reviewers if you are having trouble getting it like you want, then adjust from there. I played around a lot experimenting but now rarely touch it. The picture is stunning. The color is rich (Sony is known for their color processing) and rivals OLED and is an older, more proven technology with not as much concern for you news/sports watchers with respect to the banners at the bottom of the screen burning in. There are a few motion and moire issures but from what I have read, these are also present on many OLEDs as well. The moire is an effect that causes a twinkling in some patterns with tiny graphic lines. Think of a shirt with small tight herringbone type patterns. I have gotten used to it and is well worth it as the overall picture is so good. The sound is not as good as my old 40" but I run my setup through a Pioneer AV receiver with Klipsch tower speakers anyway. I would recommend a soundbar if you don't have an AV setup. I do like being able to run the tv speaker as a center simultaneously. This also allows me to switch my receiver to the radio using my receiver remote if I am watching/listening to two different broadcasts. Think of watching football while listening to the radio announcers broadcasting the same game. Many sports folks like to listen to their local college announcers on radio while watching the game. Go Dawgs! Just turn down the TV volume and you are set or you can switch between each audio at will. The over the air channel reception is light years beyond my older TV using the same flat digital antenna I used on my older unit. I attribute this to the atsc 3.0 tuner which is the latest version. Some other TVs in this price range did not have this upgrade. It allows over the air reception of higher quality as local channels begin to upgrade their broadcasts in the higher quality "NextGen" formats of 4k and soon to come 8K. As far as Dolby Vision (DV), etc. goes, I pay for very few streaming services to keep costs down so the premium services that broadcast these formats are of less of a concern of mine, though this TV does offer this feature. I have watched a movie in DV format and I thought it was worse than the standard HDR10. The buzz is that DV will be the format of choice going forward over Samsung's HDR10 and HDR10+. Samsung currently does not support DV so if this matters to you, go with Sony. It's a battle akin to Sony Beta vs VHR that occurred years ago. I originally was looking for a 55" replacement and needed to ditch the old armoire that was limited to a 40" max. I did some measuring and even cut two templates from velum paper to tape on my living room wall to see which size would work best. The 65" was only 100.00 more so I splurged and I'm glad I did. Having larger text at my age is a plus. As far as connectivity is concerned, I was frustrated at st that this TV would not connect to the internet. I am fairly tech savy and after calling the Geeks which was of no help (they only could offer the basics which I had already tried) , Sony and eventually my cable company I finally found the culprit. The cable guy suggested that I check my wireless modem settings. Once I dove into it on my PC, I found that the new IP address for the TV showed "blocked." Two clicks and it was fixed. It had nothing to do with this TV. Thanks to Alex at Best Buy in McDonough, Ga. for his help. He was a Samsung guru but was fine with me going with the Sony and understood my preferences. I don't think you can go wrong with this TV. My viewing experience has definitely been elevated.

Still the best tv out there. Delivers one of the strongest combinations of picture quality, brightness, motion handling, and value under $1000, making it ideal for sports and streaming in a bright room. Its Full Array LED backlighting with local dimming provides better contrast and black levels than most TVs in the same price range, while Sony’s Cognitive Processor XR enhances color, detail, and upscaling so live sports, cable broadcasts, and streaming content look sharper and more natural. It also gets very bright in SDR, helping it overcome glare from typical room lighting, and runs Google TV.

The Sony X90L offers impressive performance and it’s great value for money and perfect for a huge variety of spaces. If versatility is what you’re after, the Sony X90L offers it in abundance. Sony TV’s are notoriously pricey, I've had 4 in total, but the X90L is a surefire way of accessing premium performance with an increased screen size at a much more affordable price point. Admittedly, it doesn't have the cinematic performance of OLED or the brightness of miniLED(not a huge fan personally), but the X90L stands up to those premium models and justifies that you don't necessarily need all of that. This TV is living proof that sometimes value for money and solid performance are just as difficult to beat. So, for those looking for a bright TV that’s versatile for movies, TV, and gaming, this is a PERFECT option to have on your shortlist, and you’ll struggle to find much better out there. Sony for yeats has been offering impressive performance and sitting in the middle of their lineup, the X90L beats all of its competitors. I highly recommend this TV, and at 65in, there aren't many out there in it's range that can compete with all the features and operating system.

The Sony Bravia XR-90L is one of the best televisions I have ever seen before, because, in fact, it is a regular LED, but it is full-array, which means it is better than many televisions I have seen before. Although the mini-LED technology is one of the most perfect ones out there, Sony still manufactures the XR-90L, because even though it is still LED, it manages to outperform much more than many new mini-LED technologies. For example. The color reproduction is still one of the best. Truly, Sony is a product of the highest quality, and it continues to excel in the technological area regarding TVs and other products. Therefore, I would like to leave this review in a way that everyone can understand that Sony is Sony. We don’t have to argue much. I know that many TVs can come with problems, with defects, but all factories run the same risk. The competition in TVs today is very large. We have big brands like LG, Samsung, Hisense, TCL, —Panasonic, and others. But Sony remains the cutting-edge technology, because it always produces excellent, top-notch things. It is truly ,still is one of the best technologies in terms of TV, cameras, and other products as well. I really liked this TV, and truly, its clarity impresses me. The brightness impresses me a lot. The colors impress me a lot. Although it is not fully dimmable—it doesn’t darken as much as the high-tech mini-LEDs— The important thing is that it delivers excellent image quality and a lot of brightness. And that is what I have seen in it. Despite being 1600 nits, in SDR it drops a bit, but even so, it still remains one of the best televisions I have ever had.

This TV looks awesome!! Color is great. Picture is great. Got this for my other living room. Already have a LG C1 OLED. And I think this TV looks nicer. The colors are amazing. I like the interface of the software. Netflix/prime video/ect.. , all easy to set up. Also i like how there is different stand height according to if you use a soundbar or not. At $1000 price point, this has to be the best Tav at its price. First sony i ever owned. And im glad i got it. Only negative, im going to need a soundbar. Sound is not that great. Normal TV sound is fine, but when watching a movie music is super loud and can barely hear the talking.