See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness.
Q: What version of Bluetooth does this TV use?
A: This TV has Bluetooth version 4.2.
Q: How many HDMI inputs does this TV have?
A: This TV has a total of 4 HDMI inputs.
Q: What type of resolution does this TV support?
A: This TV supports 4K (2160p) resolution.
Q: What comes included with this Sony TV?
A: This Sony TV includes an AC power cable.
Q: Does this Sony TV come with a stand?
A: Yes, the TV comes with a stand.
Q: Is this TV compatible with Sony soundbars?
A: Yes, this TV can be paired with select Sony soundbars for an enhanced audio-visual experience.
A: Sony Listens: are you sure that 55" (4.59 feet) which is almost 5 feet (60") is a good viewing distance for such a large screen as this 75" diagonal screen on the Sony Bravia XR 75 X90L?
Q: what is the difference between X90L and X90CL?
A: Hi mike, Thanks for your inquiry! The X90L and X90CL share the same specification. They only differ in the following: -The X90CL is a Club Model sold in a membership club stores. -The X90CL will come with the premium remote and additional Bravia Core credits. - The X90CL also come with a 2-year manufacturer warranty + a bundled 3-year Allstate warranty from Costco for a total of 5 years. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Hope this information helps! - Kris

See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness.

Self-illuminating pixels deliver the dramatic contrast of OLED and dazzling, expert-validated color, driven by our advanced AI processor. Experience a stunning picture with enhanced brightness and depth, all in a sleek design with a thin bezel. Dive into your content with Samsung Vision AI experiences and immerse yourself in multi-dimensional audio with top-firing speakers.

Step up to Mini LED brightness and contrast, and the big screen experience you’ve always dreamed of. A crystal-clear picture, upscaled with AI technology, and sizes ranging up to a massive 98 inches, will make movie nights unforgettable. Unique gaming features and support for HDMI 2.1 unlock the full potential of your favorite games.

Designed to bring the cinema experience into your home with superior picture quality and immersive sound. Captivating brightness and beautifully accurate color reveal extraordinary depth and detail in every scene. Combined with enhanced theater-like sound, get a truly thrilling entertainment experience at home.
| Pros for Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) | |||
|---|---|---|---|
| Picture Quality, Color, Ease of use, TV Quality, Price | Picture Quality, Setup Ease, OLED Quality, Design, Performance | Picture Quality, Setup Ease, Brightness, Size, User Interface | There were no pros for this product— |
| Cons for Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) | |||
| Remote Control, Weight, Backlight, Blooming, Viewing Angle | Remote Control, Connectivity, App Compatibility | There were no cons for this product— | There were no cons for this product— |
Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
I'll start out by saying I've only had Samsung TV's for the last 15+ years, but my 1 year old Q70A had horrible compression artifacts that I couldn't take anymore. After weeks of searching online, I was convinced that Sony was just the best brand out there. It may not be the brightest, but the clarity and accuracy is amazing! We watch mostly TV shows (currently binging Suits), and the picture quality is outstanding. Now that football is back, we've watched a few football games as well with no issues. I would say the biggest flaw (as is with all LED TV's) is the blooming. To be honest, it's really not bad at all. It's more noticeable if watching from an angle, but dead on it's almost non-existent. The sound quality is meh, as with all modern TV's, so you may want to invest in a soundbar or surround sound system. Buy this TV, you won't be disappointed!
Kyle Posted
The Sony X90L is a mid-range 4k TV released in 2023. It replaces the Sony X90K/X90CK and sits above the entry-level Sony X85L and budget models like the Sony X77L/X77CL. Unlike the higher-end Sony X93L, it doesn't feature a Mini LED backlight but instead has a full array local dimming backlight. It offers a great selection of features typically found on higher-end Sony TVs, including hands-free voice control, the S-Center speaker input, and an ATSC 3.0 tuner for up to 4k broadcast support. It's powered by Sony's Cognitive Processor XR, designed to improve overall image processing and upscaling. It has HDMI 2.1 bandwidth and variable refresh rate (VRR) support for gamers, so you can take full advantage of the latest consoles. It's available in a wide range of sizes, from 55-inch to a massive 98-inch model, so there's something for everyone. The sound effects surround the room. It also not just for gamers but you can actually watch tv on it making best of both worlds. Overall I rate it 5/5 best tv I ever had
JasmineR Posted
From the moment I powered on the X90L, I was blown away by how vivid and detailed the picture looked. The full-array LED backlight and local dimming bring out deep blacks and bright highlights with great contrast — HDR movies and shows pop in a way that feels almost cinematic. Colors are rich and realistic, and upscaling of 1080p or even lower-res content is impressively sharp thanks to Sony’s powerful picture processing engine.
JoseM Posted