Let me start by saying "I do not believe all cables are made equal!"
You might consider me "borderline audiophile."
I like to save money where ever possible and have the best (anything) I can get for my money. This holds true mostly for my home theater! My family and I spend a lot of time together watching movies so a hdmi cable experiment was a project I enjoyed undertaking. Equipment i used are my 65" 4k tv, Sony 1060 A/V receiver, Comcast (Xfinity) Cable box and a PS4. The hdmi cables I experimented for best performance with my set up were this Audioquest Vodka (which I found cheaper somewhere else but still not cheap), Monster Black Platinum and Monoprice Active Ultra Slim. I watched a bit of 4k content, played some games with the 4k upscale and watched HDTV through Comcast Xfinity box.
I always research everything I buy and didn't believe "a digital signal passes or it doesn't which makes all hdmi cables produce the same quality" from my past experience with 1080p. UI found this untrue with my old Panasonic plasma 1080p and HT rig. I went with Monster High Speed 1000 hdmi cables that I got from eBay for $13.00 a piece over really expensive cables back in 2009 which did better at picture quality and sound than all I tried.
Anyway, Audioquest Vodka! What a great hdmi cable. I have nothing negative to say about its performance with my set up. Appeared very well engineered, nice build, snug connection, blah, blah, blah. My personal opinion, silver plated conductors are not what I would choose for a hdmi cable I want for the possible long haul of the 4k revolution. Silver is not better than gold (no matter what they say) and they only say this for corrosion sake but I don't live in a humidity ridden area. So, no issue.
I let a few family members help me judge between the 3 cables and it was actually fun.The Monster Platinum Black was obviously the Hulk of the cables in physical appearance but we saw no difference in picture quality nor audio quality (using JBL Studio 2 speakers through the A/V receiver). I have a relatively open space for use of cables so tight fit or bends are not an issue. I liked the Monster Platinum personally (no, I am not a brand name junkie). If you plan on doing wall installs I would use this cable but I have a simple entertainment center and I have no need for Hulk cables (if necessary ). I found the Vodka easier to handle through out my wiring hook up needs. I, we (wife) found no difference in the Vodka compared to the Platinum in picture or audio quality watching over the same blu-ray movies or streaming 4k content. Keep in mind the price difference and the Monster felt like a weapon you could be whipped with! Less than $200.00 less on Best Buy.
Monoprice , I didn't even want to give this cable a try but after reading so many online reviews I felt compelled! I went with the Active Ultra Thin in my experiment for the possible future 2.2 aspect of passing up to 18gpbs. the price per cable is less than i spend on coffee in a few days. No difference in picture quality or audio between the 3 besides the fact that I didn't feel like I might break the cable running through holes, etc.
There are certain things that don't make sense and paying $300.00 dollars for a single hdmi cable while there is an alternative is one of them! I read a review where a guy sold his tv so he could afford an Audioquest cable that he now had no tv to use it with????????? WOW, just.....wow....how fall man has fallen...sigh.
I had to know for myself, so I came to this conclusion.....Monoprice Ultra Thin Active HDMI for less than $20 a cable work just as good at the same length than Audioquest Vodka does for HOW MUCH LESS!!!!!????? Well, $300 to be exact.
I work for my money, does Audioquest? I returned the 3 Audioquest Vodka cables I bought as well as the Monster Platinum Black and went with Monoprice.
I have not had any issue for the past month with Monoprice HDMI being the signal between most of my components and was able to take the money I got back on all the Audioquest and Monster cables I returned and have bought another 4k tv!
I hope this helps you all, I am not a fan boy of any company and I work for my money. I go with the best I can get and until they make larger bandwidth for a possible 2.2 difference in cables I found Monoprice to be the Hands Down Winner! Unless you like burning money, please buy this cable.