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Insignia™ - 32" Class - LED - 720p - Smart - Roku TV

On Display at Sterling

Watch your favorite programs with this 32-inch Insignia LED TV, which delivers 720p resolution for vivid detail. Enjoy the rich colors and clear picture in any lighting condition, and connect to your home network by using the built-in Wi-Fi connectivity to access streaming content. Download the Roku application to your phone to control this Insignia LED TV.

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    Insignia™ - 32” Class – LED - 720p – Smart - HDTV – Fire TV Edition - Larger Front

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    What's Included

    • 32" Class (31.5" Diag.) - LED - 720p - Smart - Roku TV
    • Owner's manual
    • Power cord
    • Remote with 2 AAA batteries

    Ratings & Reviews

    Overall Customer Rating:
    96% of customers would recommend this product to a friend (9335 out of 9758)

    Included Free

    Sling TV - Sling TV Live Streaming Service for 30 Days
    Sling TV - Sling TV Live Streaming Service for 30 Days
    Live stream your favorite channels, or watch the shows you love on demand. Get Sling TV free for 30 days and experience entertainment your way. You can stream on your TV or mobile device anytime, anywhere. Plus, personalize your channel lineup to get rid of useless options.


    Roku Smart TV

    Roku TV offers access to stream 500,000+ movies and TV episodes from one simple, intuitive interface.

    31.5" screen (measured diagonally from corner to corner)

    A good size for a small living room, bedroom or dorm room.

    720p resolution for quality HD images

    Watch broadcast TV and DVDs in high definition.

    LED TVs perform well in all lighting conditions

    They also deliver plasma-like deep blacks and rich colors.

    Built-in Roku smart platform delivers access to a world of entertainment

    Stream from Netflix, YouTube, Hulu Plus, or choose from more than 3,000 other streaming channels.

    Two 8W speakers

    For good-quality TV sound.

    3 HDMI inputs for the best home theater connection

    High-speed HDMI delivers 720p picture and digital surround sound in one convenient cable. HDMI cable not included.

    Customer rating

    Rating 4.5 out of 5 stars with 9758 reviews

    would recommend to a friend



    Most relevant reviews

    See all customer reviews
    • Rating: 4 out of 5 stars

      Awful Set Up


      The TV is lighter than our chihuahua! And, it came well packaged, and on time. The set up was, well, awful. Out of the box it walks you through set up screens, which in itself, is not horrible. However, as you go through the set up, it wants to connect to your home network. That wasn't a problem. After it showed green check marks indicating that the network connection was good, it wanted to update the software (from what I can tell, it comes with no streaming apps already installed), then it couldn't connect to the update server. It makes you start that process over! It still couldn't connect of course. So it then gives you the option of downloading the software to USB. You had to figure that out though. I know without a doubt that people like my father would have had it back in it's box and on it's way back by now. Back to the set up... I go to download the software, it took over an hour to download a 55mb file! I know it wasn't our network. Everything else was speedy as ever, ran bandwidth speed tests, etc. So now we have the software on a USB stick. Now we go back and forth with codes and registering it when we install it on the TV. Now, we will have the ability to watch a TV we plugged in almost 2 hours ago! Nope. Sadly we were wrong. We now have to reconnect the network again. Then it wants to check for updates again. But, this time it connects to the Roku server. Yay! And it proceeds to download the software. Slowly. Very slowly. (Oh good grief! Kill me now! :-( ) I go take care of something else while we wait. 30 minutes later, it's at 70%... I come back 10 minutes later and it's still at 70%... Another 5 minutes goes by, and Bam!, it has a message that the connection was reset and to try again. It reconnects and in another 30 minutes, it has installed it's updates! Yay!! Now we can watch shows about murder! Nope. Now we have to set it up through Roku. Back and forth with internet website and codes, and blah, blah, blah. You have to set up a Roku account (NO! You cannot email me about promotions!). It wants your credit card, but if you scroll down, you can skip this step. Thankfully, or it would have gone back at this point. Got it done. Great! Now it's time for shows about murder! Nope! Ahhhhhh! Now you have to add the individual apps! At this point my husband is laughing, and instead of watching murder, I am contemplating his! So anyway, another hour later, it is finally set up! 3 hours total to set it up!!! Madness. So now we are past the set up. The picture quality is as good as you'd expect for a 720dpi. The interface itself is easy to navigate. I like how the remote has the volume on the side. It doesn't have a lot of buttons. What I found ironic is that the buttons have no written words on them. Only pictures. So it's a nightmare to set up, but they give you a simple remote. Good luck! I have been it IT systems administration for 18 years, so I sort of had a leg up, but if someone's Aunt Betty buys this, or gets it as a gift, well, I don't recommend it for her. Would I recommend it to a friend? Yes. I would. But I would give them fair warning. ps. It should be known that my husband is safe and sound.

      I would recommend this to a friend

    • Rating: 4 out of 5 stars

      Great bedroom/dorm TV

      • My Best Buy® MemberMember

      I've never owned Insignia TVs before. I normally only purchase more expensive brands, so my expectations were a bit low. I was pleasantly surprised with this TV. PROs • Full Roku support and can play most channels. Seems faster than my old Roku 2. • Wifi enabled • Simple remote that I actually like. I love the volume rocker on the side of the remote. Very easy to navigate. • Each of your TV inputs show up on the Roku screen as their own "channel" that you pick the label for. • Supports HDMI ARC, Optical, and basic HDMI CEC controls • Roku phone/tablet app can be used to control the TV CONs • 720p resolution. Not full HD, but for the price, it's hard to complain. • Roku app has a power button. You cannot turn the TV on with it. (I know. Overly critical point, but without the original remote, it's very hard to find the button to turn it on.) • HDMI CEC functionality is limited. You can turn on and off a receiver by turning on and off the TV, but you cannot use media player controls to operate another media player like a Fire Stick or Raspberry Pi. Navigation buttons, play, pause, stop, and other media buttons do nothing to attached HDMI devices even with HDMI CEC turned on. The instruction manual on the Insignia website seems to contradict this fact. I tried several HDMI CEC playback devices, and none of them would work with this TV. • There's no way to actually label inputs other than the handful of presets already programmed into the TV. There are many presets, but it would be nice if the channel were labeled better. • TV has difficulty passing 5.1 surround from TV inputs to a receiver. To be honest though, I doubt most people are hooking this TV up to a surround sound system given the price. • Not compatible with Playstation Vue or Ultraflix channels, though all other major channels seem to be compatible. Bottom Line At the end of the day, this is a really decent TV that requires nothing to be hooked up to it to sit down and watch a movie or TV show. It's a very easy to use TV that would be great as a gift for parents or children. The fact that it's wifi enabled would make a great wall-mounted TV as it can do most video services without anything hooked up. The cons listed above do not detract from making this a very decent secondary TV.

      I would recommend this to a friend

    • Rating: 3 out of 5 stars

      I got just what i was looking for but bad picture

      • Verified PurchaserVerified Purchase
      • My Best Buy® MemberMember

      I was looking for a TV for my kitchen and den. It had to be a 32" to fit the window and I was looking for something cheap since it won't be used often. It's meant to be utilitarian for cooking/cleaning and when we have guests and actually using our den. My wife had placed a small TV on the sill and I hated it as I thought it looked trashy from the den side. But since there is no other good place for a TV in our kitchen I got to thinking and had the idea of mounting it so that it could be used in our den too since we didn't have a TV in there. So I had the idea of using an articulating arm mount, as shown. I measured the window and determined a 32" would be ideal. Then I got to shopping. Given that we are "cord cutters" I loved that this TV had Too I built in. I hate our smart Vizio and every other smart device I ever operated. But I love Roku so settled on this one. Watched it for a while and when it went down to $140 I pulled the trigger. The pros are obviously the low cost and Tom I built in so we have fewer wires. The cons are that the picture is bad and the remote doesn't have numbers on it. In watching the World Series and the picture is so bad that batters faces look very cartoonish. I haven't watched anything else so I would have to defer to my wife. The remote is just a glorified Tom I remote with volume buttons on the side. So when in antenna or (cable) mode there is no way to change the channel without scroll g through them manually. It was very frustrating going from 49 to 8. We live in the New Orleans market so there are still quite a few channels even with just an antenna. Obviously, if you have a cable box, this won't be an issue. In conclusion, I got just want I wanted. A cheap 32" TV with built in Roku, but the picture is bad and the longevity is yet to be determined. With that said, I hardly ever write reviews and just took this opportunity to show off my ingenuity and handiwork!

      I would recommend this to a friend

    • Rating: 4 out of 5 stars

      Great Smart TV


      I bought this television in August and it has been a great addition to my apartment! As a college student, I can’t afford to splurge on luxuries such as a television. When I came across this TV with built-in Roku and it was only $130, I had to get it! Rating: From my experience with this television so far, I rated this product a 4 out of 5 based on its price, quality, easy assembly, and built-in Roku component. Television qualities: This 32-inch television is the perfect size for a bedroom in an apartment and it fits perfectly on top of my desk. The assembly is quick and easy because all you need to do is screw the stands on! The assembly does require a Phillips screw driver. This television is a smart TV that comes with Roku. It is so convenient that different elements are included in one device so you can avoid setting up multiple devices to get Netflix, Hulu, or other online streaming platforms. The remote is small and easy to use. There are labeled buttons for Netflix and Hulu right on the remote so you can switch back and forth with the click of a button! The television itself has decent speakers and shows are easy to hear even when the volume is on a lower setting. The image quality is high because images are clear rather than grainy and the colors are vivid. The picture is a bit grainy when I switch to antenna television and I haven’t been able to connect the television to the Roku application. Both of these problems are likely due to the basic internet and cable package my apartment complex provides. Overall, this television has been a worthwhile investment for my apartment! Who should buy this product: This smart television is suitable for TV watchers of all levels from one hour a week to avid binge watching! This product is best suited for a smaller room where only one or two people would be watching at the same time due to its smaller size. Television users who want a simpler model that does not connect to the internet should not purchase this product. You should buy this television if you want a smart TV that makes it easy to switch between online streaming and antenna television! You receive a quality, multifaceted television for a fair price when you purchase this product!

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      No complaints


      I bought this to finally replace our RCA XL-100 TV from the '90s, so needless to say this is a massive improvement! However, I've used many other people's flat screen/HD TVs over the years, and I definitely feel that this holds up to the more expensive ones quite well. It was easy to take the TV out of the box and screw on the legs. I read some reviews that said the legs seemed flimsy and I considered buying a metal stand on Amazon, but I'm glad that I decided to wait and see the legs for myself. They seem sturdy to me and they screw on level so long as you hold the legs in place as you're screwing them on. The TV doesn't seem in danger of tipping over, though I did buy some steel cable anti-tip fasteners that will arrive soon just to be safe. The TV is placed in a low-traffic area and I have no kids or pets, so I'd understand others feeling like it's not secure enough, but it's just fine for me! Setup was easy as well - the instructions both on paper and on the TV itself were clear, and I also feel that the settings menu is easy to navigate. Something I didn't know when I bought this is that you can set up a "pause live TV" function that will record 90 minutes of TV once paused, which is very cool. All you need is a 16 GB USB thumb drive which will get reformatted to be used that way by the TV. The picture quality is awesome - I did play around with the settings to optimize it to my liking (play something that you can pause that won't dim like Netflix does, I used Hulu, and then pause on a clear frame of someone's face to easily track the adjustments and figure out the best setting). I have the TV in a room with huge undressed windows that face the setting sun, and while the glare is certainly noticable when the light coming through is at its worst, I'm very happy that I can still see what's happening on screen! Sound is also good; I'm deaf and wear a hearing aid on one ear and can't hear anything in the other, so I can't say that an audio buff would be in love with it because they can hear a depth that I cannot, but I can hear it just fine sitting about 10 feet from the TV with the volume at 35 (out of 100). I read some reviews saying they were unhappy with the volume so I was worried about this, but I'm honestly scared to turn the volume to 100 because it's already too loud for me at 50, and again this is coming from a deafie. The Roku aspect is awesome, and I appreciate that it's either the same price or more expensive to buy the non-smart version of this TV and an external Roku device. I will say that the Hulu app acts kinda funny sometimes, but then again Hulu on desktop messes up for me pretty regularly so I'm not willing to blame that on Roku. Overall having had this for over 24 hours so far, I'm very pleased with this TV, especially given the price! If over time a problem develops, I'll update this review. But for now, great job, Insignia!!

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Unusual to find a Smart TV this inexpensive

      • My Best Buy® MemberMember

      I got this for my daughter's grad school apartment. The TV sits 6 and a half feet in front of the couch, so 32 inches is enough. There's a 40 inch version if you need a bit more size for your room. I got this for $149, and there aren't many smart TVs with builtin Wifi in that price range. The TV was easy to configure (and we used an over the air antenna with it as well as the Wifi hookup). I hadn't had a Roku enabled TV before; I'm now a big fan (in case you're wondering, Roku is an app in the TV; you don't need or get a separate Roku box). Most smart TVs come with a pre-canned set of apps available. Some of them allow you to download other apps, but a lot of them don't (especially on the more inexpensive TVs). Roku is basically an app aggregator (it may do more than that, so you Roku advocates don't trash me), and therefore has just about any app you would ever want, and updates itself to include more. Since the TV is hooked to the internet, Roku can update itself whenever it wants. You *do* need to set up a Roku account, but it is free. Then you have all apps it knows about (and that's plenty) available to you. Note that I said that Roku is an aggregator. Roku doesn't provide you free access to paid subscription apps like Netflix. But we have a family subscription to Netflix, so my daughter got into that one immediately. And she also has accounts with Google Play and our family's Amazon Prime, so there was plenty of content available. YouTube also gives a good bit of free content. The main thing Roku gets you is access to lots of apps, and that's a nice thing. The TV hooks to the internet seamlessly after configuration, so it's a nice product. Point to note: it's only 720p. For a 32" TV, it's my opinion that the resolution is perfectly fine. Your opinion may vary. If you need a 1080p, you're going to have to pay more. If you need a 4K, you're for sure going to have to pay a good bit more. This is a nice little Wifi enabled smart TV, loaded with app access, for not very much money.

      I would recommend this to a friend

    • Rating: 2 out of 5 stars

      Requires Internet / Roku


      Recently the old tube TV my elderly parents had bit the dust so they asked me to pick them up an inexpensive TV for their home. They didn't need a huge TV so this seemed like a reasonable purchase -- they didn't need a "smart tv" but this unit was at a decent price. I figured the "smart tv" feature was something it would include, but we simply wouldn't use. Overall, the TV itself works fine, has a decent picture, etc. My main beefs with this purchase is simply this: In order to use the TV, you *MUST* have a wifi connection, and you *MUST* either have, or set up, a Roku account. This is vastly different from other Smart TVs/devices I have purchased in the past. My parents have cable TV, and while they do have Wifi in their house for when the grandkids and great-grandkids visit, really do not use the internet (mom at 75 uses facebook to keep in contact with her siblings in Florida and Ohio she hasn't seen in 40 years, god bless her, she loves it, its opened a whole new world to her). The concept of streaming video is foreign to them (my father, at 78, still cannot use a microwave.) When I powered up the TV, I could not "abort" the Wifi setup section and simply have the TV operate with the cable TV box. I *had* to configure Wifi (so, if you do not have Wifi, you can't use the TV). Okay, so I could live with connecting the TV to Wifi, but then, the TV required I set up a Roku account (which I did not have, and do not use) and provide a credit card number to Roku in order to set up the account. I tried power-cycling the unit when I got to this point, but upon power-up, it simply returned to the same spot. There was no way to abort this process and not have the TV connect to Roku. I completed the setup, but this is something I was really unhappy about. I do not like being forced to sign up and provide a credit card number to a service I have no intention of using (nor will my parents use). I can just imagine the TV will stop working when the credit card # I supplied "expires". I did not see either of these requirements on the box. I have a couple of other smart TVs in my own home which are not connected to Wifi and did not require me to set up accounts and supply a credit card in order to use the TV. But then, I guess that's why this TV was only $100. Really poor experience with this purchase. Not happy about it in the slightest. Consumers should not be required to sign up for a service -- or, if you're going to require it, the box should clearly stipulate a wifi connection is required and you will be required to sign up for a service and supply a credit card number.

      No, I would not recommend this to a friend

    • Rating: 5 out of 5 stars

      Awesome TV plus some thoughts on setup and use

      • My Best Buy® MemberMember

      First off, I share the same very positive feedback others have posted. This is an awesome TV at a great price (especially the BFriday deal!) This is the 2nd one of these I've purchased. I bought one in the fall for my son's dorm room and now this one to replace our bedroom TV. The picture is great and the Roku features make it even more flexible for those of you who regularly use Netflix, Amazon Prime Video, and Hulu. Having Roku built-in saves you having an extra box and makes for a more integrated experience. With that said, let me share that the setup of this TV requires you to go through the Roku setup, so there are a few extra steps you don't have with a standard TV. Once you get through those few steps (takes about 5-8 minutes while it downloads the Roku "channels" once you select them), you should be set to go. The only other thing that makes this TV operate differently from a standard TV is that you will need to select either your cable box (in my case) or Roku when you turn it on. I was able to easily program my Time Warner cable remote to operate this TV, but you will also need to keep the included remote nearby so you can navigate the opening menu when you first power on. In my case, once I use the TW remote to turn on the TV and cable box, I need to use the Insignia / Roku remote to choose the cable box. A small extra step, but not a big deal. This TV is also very light weight. It is so light, I set it directly on top of my TW cable box to make things more tidy on my dresser. It isn't necessarily stable this way, but there is enough of a base to make it work. I would not recommend it for families with small children, but in my case (older kids) I have no concerns other than if someone bumps the dresser hard, which I don't see as a likely scenario. Finally, the sound on this TV is very good - better than I expected. I bought the Insignia mini-soundbar to go with this thinking I would need it. So far I haven't connected it because the sound is decent enough in our MBR that I don't think I will need to add it. Keeping the sound bar a few more weeks just in case, but so far I am pleased with the quality of the audio. I am very happy with this TV and was thrilled when I got the Black Friday sale deal. This TV is an excellent value. I have several Insignia TVs, and for the price, would be hard pressed to spend the extra $ for a different brand with similar features.

      I would recommend this to a friend

    Product images, including color, may differ from actual product appearance.