Let me start right off by saying, this is a darn good keyboard. I'd been spoiled by the backlit keyboards on my MacBook Pros, and found myself wanting that feature in other situations when I’m not using the keyboard on the machine itself. At home, I often work in low-light settings, with an external monitor & keyboard, so it was always a small annoyance that I could never see the keys of my external keyboard in those situations. So I set out to find a backlit external keyboard. And to be honest, there really weren't very many products to look at. There were some dreadful-looking (and EVEN MORE expensive) keyboards made primarily for gamers, from companies like Saitek & Deck. But I'm not a gamer, and these keyboards just looked offensive to me. I pretty much narrowed it down to 2 products: This one & another one from a company called (similarly) Logisys. As the Logisys costs less than half as much as this one, it was easy to make the decision to go for that one initially. And to be fair, the Logisys is a nice keyboard. A formidable option if you don't want to drop the extra cash on this one. But I couldn't let go of my curiosity about this one, as there were just a few little niggles on the Logisys that made me keep wondering about this one. So I finally just bit the bullet, and paid more than I've ever expected to spend on a keyboard. So, now that I have them BOTH, and have tested them side-by-side, what do I think? Well, as I said, the Logisys (the other one) IS nice. It's well-constructed, and it gives you a choice of either blue or red illumination. But the keys are a bit sticky, the action just OK, and the illumination isn't quite as bright as I'd like. And while the blue illumination is OK (the red is just not my cup of tea at all), I'd much prefer something a bit brighter, and NOT colored; something more akin to the illumination I get from the MacBook Pro keyboard. Honestly, had I not tried this one, I probably would have been content to carry on using the Logisys. But I DID try this one. And I’m glad I did. Because once you have, there’s really no going back. The Logitech (this one) is clearly the superior product. It's sleek, elegant, and VERY well-crafted. The action is EXCELLENT, and the illumination is even & bright. It is a very professional-looking keyboard, and a joy to type on. Despite all those positives, though, it still seems (to me) a bit overpriced for what you ultimately get. It is just a keyboard after all (how ever nice it may be). I think a more accurate price for this keyboard would be about $30-40. I know that this product is less than half the price of their diNovo Edge Keyboard, but those are, in my mind, ridiculously priced, and I could never dream of spending so much for a keyboard. I believe that Logitech is, ultimately, aiming at a very narrow margin of people who care about such things as the action of their keyboard, and illumination, and are willing to pay for it. Hopefully, there are enough people to warrant the continued manufacture of this product, but I'd be happy to simply see the price come down a bit. When you're thinking about spending this much on a keyboard, it's very easy to ignore the quality & seek out something cheaper (as I did initially). Logitech will probably lose a few sales because of this. It's a darn good product, but a tad overpriced in my opinion.