A:Answer To counter Jacqulen, it wasn't only available in-store on TG. You could buy it online the day before and the day after (limited supply) for the special doorbuster price. Also, the stores had pallets of these TVs, and you could walk in 10-16 hours after the "doorbuster", still pick one up, and not have to wait 3 hours in line. Either way, the price gets within $20 - $50 of that deal on a routine basis. It's a really decent TV, so don't hold your breath for it to hit $150 again any time soon.