A:Answer I'm guessing you won't see big discounts on this TV, even on Black Friday. LG is the only company making OLED TV's right now. With this kind of monopoly, there is no incentive for LG to make big discounts with their wholesale cost to Best Buy, which Best Buy (hopefully) would pass on to us. I'm guessing maybe $200 discounts on this TV on Black Friday, but we won't see significantly lower prices on OLED TV's until Samsung starts selling them in 2018 (that's when Consumer Reports predicts Samsung OLED TV's on the market). Again, this is just my guess, and I hope its wrong!