A:Answer If there is a still display on any plasma TV, it will create "burn in" after a certain amount of time. I've owned plamsas in the past where you can see a little bit of burn in if the same display is on for about 5-10min, but goes away after changing the display. I have not experienced that at all with this TV, and have tested it up to about 20-30min. It is NEVER wise to keep the same display on a plasma for a while, but this TV seems to hold up a bit better than others.