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Hi doug1, The BRAVIA 8 OLED and the BRAVIA XR8B OLED are essentially the same core TV, sharing the same OLED panel, 4K resolution, and XR Processor. The primary differences lie in the included features and promotional bundles: the XR8B is a specialized retailer model that typically does not include the Sony Pictures Core movie credits or the promotional package, and it may lack the XR Contrast Booster software feature present in the standard BRAVIA 8. Visually, the picture quality is designed to be highly similar, making the XR8B a strong value option for those who do not require the extra software or promotional credits. Thanks for choosing Sony. Best regards, Eliab
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