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Customer Ratings & Reviews

Your price for this item is $1,299.99
The comparable value price is $1,999.99

Customer reviews

Rating 4.7 out of 5 stars with 212 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers enjoy the excellent picture quality and simple user interface of the 65" Class BRAVIA XR8B OLED 4K HDR Google TV. The OLED quality and deep blacks are also impressive features. However, some customers have noted that the brightness may be too low for certain rooms.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 212 reviews
  • Pros mentioned:
    Oled quality, Picture quality
    Cons mentioned:
    Brightness

    Rated 5 out of 5 stars

    LOVE this TV!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    On my 2nd Sony, first with OLED, and to say I'm impressed with this TV would be an understatement. Out of box it was a bit dim/darker than I like...part of it's initial power saving settings, but a quick adjustment of the gamma and black levels and it's right where I wanted it. Stand is more than high/wide enough for my soundbar and plenty of room for a bigger/longer one if I upgrade that. The picture is beautiful! Even caught myself watching movies and shows I had already seen just to experience them this sharp! The only thing I would change, and it's minor, would be a remote that also has ff/rewind buttons to go forward/back faster or slower, but that's nitpicking as I can still do that at a basic level with this remote. Fantastic picture, excellent price, zero complaints.....and I'm a picky old man!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kauaiman! We really appreciate you taking the time to share your experience with your new K-65XR8B.
      We are delighted to hear you're so impressed with the picture quality. It's great to know that a few quick adjustments got the brightness and black levels exactly where you like them, and that you're enjoying catching up on old favorites just to see them in a new light.

      Thanks for the feedback on the remote control as well. We're always looking for ways to improve the user experience, and notes like yours about dedicated fast-forward/rewind controls are valuable insights.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Sony TV on the market

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For those complaining about the apps on this TV every single TV is like that you always have to buy an aftermarket streaming device best one out there is Roku other than that I own the Bravia 8 The Bravia 8II Bravia A95L & none of them can compare to this TV the sharp picture quality color the brightness everything you could ever want in a OLED perfect for TV shows movies gaming you name it you will not be disappointed!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the truly phenomenal review, Dee14!

      We are absolutely thrilled and genuinely appreciate your incredibly strong endorsement of the K-65XR8B. Coming from an experienced customer like you who owns the Bravia 8, Bravia 8 II, and the A95L, your feedback is invaluable!

      It's fantastic to hear that the sharp picture quality, color, and brightness set this TV apart from even our other premium models. We specifically engineered this screen to deliver an unparalleled viewing experience, and we're delighted it exceeds your expectations for TV shows, movies, and gaming—everything you could ever want in an OLED!

      We also appreciate your helpful perspective for other customers regarding streaming apps.

      Thank you again for your loyalty to Sony and for sharing your expertise.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing on it & it was easy to setup even for old people

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your excellent feedback, Steve!

      We are absolutely thrilled to hear that the picture quality on your K-65XR8B is amazing! Furthermore, it’s incredibly rewarding to know that the setup process was easy, even for those who might need a little extra time. Our goal is to deliver premium performance with user-friendly accessibility.

      Thank you for choosing Sony and sharing your positive experience!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Superb Clarity

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When I went into Best Buy, I had no intentions of buying an OLED TV. I was just going to get a regular one, but after I saw that there was no turning back. I purchased the 65 inch to replace my 50 inch Sony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tozzzzzy,

      That's a fantastic story! We are thrilled that the breathtaking quality of the BRAVIA XR8B OLED TV convinced you in person, and we hope you are loving the major upgrade from your previous Sony TV. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Truly stunning OLED picture!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We recently replaced our LG OLED 55" with this 65" Sony Bravia, and we've been very happy! Frankly, we were happy with our LG as well, but we've had it for 8 years so we felt it was time for an upgrade. I set out assuming I'd get another LG but felt on the Labor Day sale, this 65" model for $1399 was the better deal. We were happy with our LG but it wasn't like we were particularly brand loyal...I just thought I'd look at an LG since we were familiar with it. But at the end of the day, moving up to the Bravia, with some extra sound features plus a better Smart TV set up, was what swayed the decision. Understand, if you've never had an OLED before, the baseline for the picture quality is AWESOME! So we're happy with this picture, and since we only use if for movies and sports (no gaming), this model seemed like the best value for the money!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobP6825!
      We are pleased to learn that you are so happy with the K65XR8B. It's fantastic that you found it to be the best value for your needs and that you're enjoying the stunning picture quality, especially for movies and sports.

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Best TV ever

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Such a beautiful TV with high-quality color love everything about it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LyndaG,
      Thank you for your kind words! We are thrilled to hear your positive thoughts about the K-65XR8B.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture and sound quality. Size is prefect for one bedroom apartment. App open first and google respond is great. It’s great for apartment with average lighting during the day.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lowkey,

      We are glad to hear that the 65" BRAVIA XR8B is the perfect fit for your apartment! It’s great to know you're enjoying the elite OLED picture quality and that the Google TV interface is providing the fast, responsive experience you expect. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    MOVE NIGHTS AT HOME

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m in LOVE with my new TV! I was hesitant about the size at first, but after seeing it in my living room, it’s the perfect size! Looking forward to having more movie nights at home!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HCARB,

      We're absolutely delighted to hear you are in LOVE with your new BRAVIA XR8B OLED TV! It sounds like the 65" size was the perfect choice for your living room, and we hope it provides many years of spectacular movie nights at home.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Rated 5 out of 5 stars

    100% Satisfied-Fast and Easy set up!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony 65" OLED TV was the easiest TV I've ever set up. Great picture quality. Great sound. Only had it 2 weeks, but so far, we are 100% pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Doublecuff,

      It is fantastic to know how pleased you are with your new Sony BRAVIA XR8B 65" OLED TV!

      We are thrilled to hear that you found the setup process to be the easiest ever—we strive to make integration seamless. It's great that you are already enjoying the great picture quality that only an OLED can deliver, along with the great sound straight out of the box.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Great image ❇️

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was truly an excellent choice. I love the image, and the size is perfect. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RocioR,

      We are thrilled to hear that you are enjoying the excellent image quality and perfect size of your new BRAVIA XR8B. It is wonderful to know that your choice has lived up to your expectations! Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    SONY OLED

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pairs with my samsung S24. Audio sounds amazing. A must have

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marlo,

      We couldn't be happier to hear that you are loving your Sony OLED and finding the audio to be amazing! It is fantastic that you consider this TV a "must have" for your setup. We are particularly proud of the Acoustic Surface Audio+™, which turns the entire screen into a speaker for perfect sound alignment, and the XR Processor, which delivers those deep, lifelike blacks and brilliant highlights that make OLED technology so special.

      Thank you for trusting Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Great TV! High quality and good price!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Good deal and high quality product! Liked it so much I bought 3 of them!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raphael,

      Thank you for the fantastic 5-star review! We're thrilled to hear you love your Sony BRAVIA XR8B TVs so much that you bought three of them. It's wonderful to know you found a great deal on such a high-quality product. Enjoy the outstanding viewing experience across all your screens!

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Bargain Alert!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is probably the best value when it comes to OLED TV’s! At the current price, I don’t think that you would be able to get a better deal!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Reimontalvo,

      Thank you for the 5-star review of the Sony - BRAVIA XR8B! We're beyond pleased to hear you recognize the exceptional value this model offers. We strive to deliver the superior contrast and stunning picture quality of our OLED technology at a compelling price point, and your feedback confirms we hit the mark!

      Thanks for trusting Sony!

      Best regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Fantastic customer service

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The customer services was amazing the TV was perfect.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, great sound with no additional speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanP,

      We are pleased to learn that you are enjoying the beautiful picture and great sound of your new Sony BRAVIA XR8B! We design our TVs for an exceptional viewing experience right out of the box, and it's rewarding to hear that the integrated sound system meets your needs without requiring additional speakers. Thank you for choosing Sony and for taking the time to share your positive experience.

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was recommended this tv i wanted one with higher hz for gaming but i got a good deal on this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NickK,

      That's great! We're happy you got a good deal on the 65" BRAVIA XR8B OLED! We trust its incredible picture quality and features will enhance your viewing (and gaming!) experience. Thanks for choosing Sony. Best regards, Eliab sony-global

  • Rated 1 out of 5 stars

    Horrible Picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Before dropping this amount of cash on a new telly I of course researched, and looked around. I am gut sick on how much I paid for this. The picture is so bad (even after adjustments) I thought the TV was defective. I soon discovered the price I paid is for the name. There are MANY halos, and the contrast is horrible! The worst part is the is dark pixels! When I watch movies and the scene takes place at night, or there is a dark background all I see is blurry black contrast with pixel squares. Save money, it is not worth the hype. I actually put it back in the box and went back to watching my older HD TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TjNiN,

      We are sorry to hear about the poor picture quality you are experiencing with your BRAVIA XR8B, particularly the halos and pixel squares in dark scenes, as this is definitely not the expected performance of our OLED technology. Before returning the unit, please ensure you have updated the TV's software to the latest version: https://www.sony.com/electronics/support/articles/00028577 and performed a factory reset (Settings > System > Reset), as these steps often resolve unusual display artifacts and restore optimal picture settings; if these issues persist after the reset, please reach out to our dedicated support team for immediate investigation: https://us.esupport.sony.com/support/s/support-contact?language=en_US

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 1 out of 5 stars

    Terrible

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    To dark in bright room. Would not advise to purchase.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Johnny,

      We are sorry to hear that the Bravia XR8B OLED is appearing too dark in your room. For better visibility in bright environments, we recommend disabling the "Power Saving" mode in the Eco Dashboard and turning off the "Ambient Light Sensor" under Picture settings to prevent the TV from automatically dimming. Additionally, setting the "Peak Luminance" to High and using "Vivid" or "Standard" mode can significantly boost the screen's brightness.

      Thanks for choosing Sony. 

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Oled quality, Picture quality
    Cons mentioned:
    Brightness

    Rated 5 out of 5 stars

    Can't go wrong with this

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Unbelievable picture quality. I was split between the OLED and the MiniLED versions but ultimately chose this as my living room doesn't have too much natural light. The contrast is lovely and the viewing angles are great too. The vibrance holds even when watching from an 80 degree angle which is nice if you have a big room. The sound doesn't distort even if bump it up to a very high level. Rating the Brightness as 4/5 as the MiniLED is clearly brighter than this, but you won't be disappointed with this buy at all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShardulC,

      It is most rewarding to hear that the unbelievable picture quality and wide viewing angles are making such an impact in your living room! We are thrilled that you’re enjoying the vibrant colors and consistent contrast, even from an 80-degree angle. It is also great to know that the sound clarity remains sharp for you, providing a premium experience even at higher volumes.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality, Picture quality, User interface

    Rated 5 out of 5 stars

    Great OLED TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The colors are incredible, thanks to the OLED’s superiority characteristics. And the user interface is simple and quick. It uses the Google TV operating system, both built on Google's Android platform, allowing access to apps and streaming services from the Google Play Store. The sound is very good, but better if you buy a soundbar by Sony or other brand. The remote is great too. The TV’s brightness is very good; it’s best watching in a darker room. For the price it’s a great value!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for this excellent and detailed review, dfword!

      We are absolutely thrilled to hear that the K-65XR8B OLED TV is delivering an incredible viewing experience for you and that you feel it’s a great value for the price.

      Your feedback strongly validates our efforts, especially regarding the picture quality. The XR Processor™ works in harmony with the OLED’s superiority characteristics to ensure those incredible colors and deep blacks are exactly what you expect.

      We are also glad to know that the Google TV operating system provides a user experience that is simple, quick, and gives you seamless access to all your apps.

      It's rewarding to hear that the sound and the included remote are also meeting your expectations. We also appreciate you mentioning the value of pairing the TV with a soundbar to enhance the audio experience further, which is something we highly recommend for a truly cinematic setup!

      Thank you again for choosing Sony to be the center of your home entertainment.

      Best regards, Gus, Sony Social Media Team sony-global

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