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Customer Ratings & Reviews

Your price for this item is $1,399.99
The comparable value price is $1,999.99

Customer reviews

Rating 4.9 out of 5 stars with 50 reviews

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Rating by feature

  • Picture Quality

    Rating 5.0 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers love the 65" Class BRAVIA XR8B OLED 4K HDR Google TV's picture quality. Many praise the accurate skin tones, vibrant colors, and exceptional clarity. Reviewers consistently describe the image as perfect and better than expected. Overall, the display receives overwhelmingly positive feedback.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 50 reviews
  • Rated 5 out of 5 stars

    LOVE this TV!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    On my 2nd Sony, first with OLED, and to say I'm impressed with this TV would be an understatement. Out of box it was a bit dim/darker than I like...part of it's initial power saving settings, but a quick adjustment of the gamma and black levels and it's right where I wanted it. Stand is more than high/wide enough for my soundbar and plenty of room for a bigger/longer one if I upgrade that. The picture is beautiful! Even caught myself watching movies and shows I had already seen just to experience them this sharp! The only thing I would change, and it's minor, would be a remote that also has ff/rewind buttons to go forward/back faster or slower, but that's nitpicking as I can still do that at a basic level with this remote. Fantastic picture, excellent price, zero complaints.....and I'm a picky old man!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kauaiman! We really appreciate you taking the time to share your experience with your new K-65XR8B.
      We are delighted to hear you're so impressed with the picture quality. It's great to know that a few quick adjustments got the brightness and black levels exactly where you like them, and that you're enjoying catching up on old favorites just to see them in a new light.

      Thanks for the feedback on the remote control as well. We're always looking for ways to improve the user experience, and notes like yours about dedicated fast-forward/rewind controls are valuable insights.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Truly stunning OLED picture!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We recently replaced our LG OLED 55" with this 65" Sony Bravia, and we've been very happy! Frankly, we were happy with our LG as well, but we've had it for 8 years so we felt it was time for an upgrade. I set out assuming I'd get another LG but felt on the Labor Day sale, this 65" model for $1399 was the better deal. We were happy with our LG but it wasn't like we were particularly brand loyal...I just thought I'd look at an LG since we were familiar with it. But at the end of the day, moving up to the Bravia, with some extra sound features plus a better Smart TV set up, was what swayed the decision. Understand, if you've never had an OLED before, the baseline for the picture quality is AWESOME! So we're happy with this picture, and since we only use if for movies and sports (no gaming), this model seemed like the best value for the money!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobP6825!
      We are pleased to learn that you are so happy with the K65XR8B. It's fantastic that you found it to be the best value for your needs and that you're enjoying the stunning picture quality, especially for movies and sports.

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 8

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and friendly assistance from Best Buy staff. Picture has a very true color and the menus are simple and intuitive to set the tv up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZebbenB,

      Thank you for choosing Sony!

      It makes us really happy to hear that you're enjoying your new K65XR8B TV! We're glad the picture quality and intuitive menus are making it easy for you to get the best experience possible. It's also great to know that the team at Best Buy provided friendly and helpful assistance.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Perfect Upgrade for our LR

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was well educated at Robinson store by Dylan Snyder. TV arrives in huge box that stands on its own. Cut the two straps and lift the box off. EZ. The instructions are OK..but since pictures only were not perfect. Once set up the on-screen set up is easy to follow. Cool to sit where I usually watch, point remote, and have sound optimized for that spot. Picture is amazing. Especially noticeable on baseball games. When watching our TV series the pix quality is there, but we begin to take it for granted (until we watch on any another TV). Happy with experience and the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NowDadofCollegeKid,

      Thank you for the fantastic 5-star review! It's a true pleasure to hear you are loving your new Sony - BRAVIA 8. It's wonderful to hear that the unboxing process was so easy and that the on-screen setup was straightforward. We're especially happy that you've noticed the stunning picture quality, which is powered by our XR Processor. This technology intelligently optimizes every scene, and as you've noticed, it makes a huge difference on things like baseball games, where the clarity and motion are critical.

      And you've perfectly described one of our favorite features: Acoustic Center Sync with the remote. It's designed to deliver the best possible sound from your viewing position, making the experience truly immersive.

      We're thrilled you're happy with your purchase, and thanks for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Great OLED TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The colors are incredible, thanks to the OLED’s superiority characteristics. And the user interface is simple and quick. It uses the Google TV operating system, both built on Google's Android platform, allowing access to apps and streaming services from the Google Play Store. The sound is very good, but better if you buy a soundbar by Sony or other brand. The remote is great too. The TV’s brightness is very good; it’s best watching in a darker room. For the price it’s a great value!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for this excellent and detailed review, dfword!

      We are absolutely thrilled to hear that the K-65XR8B OLED TV is delivering an incredible viewing experience for you and that you feel it’s a great value for the price.

      Your feedback strongly validates our efforts, especially regarding the picture quality. The XR Processor™ works in harmony with the OLED’s superiority characteristics to ensure those incredible colors and deep blacks are exactly what you expect.

      We are also glad to know that the Google TV operating system provides a user experience that is simple, quick, and gives you seamless access to all your apps.

      It's rewarding to hear that the sound and the included remote are also meeting your expectations. We also appreciate you mentioning the value of pairing the TV with a soundbar to enhance the audio experience further, which is something we highly recommend for a truly cinematic setup!

      Thank you again for choosing Sony to be the center of your home entertainment.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV with excellent quality of picture.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture with true skin tones. Easy set up to our network. Easy setup with sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VirginiaK,

      Thank you for sharing your wonderful experience! We're ecstatic to learn that you're so impressed with the BRAVIA XR8B's excellent picture and true skin tones. We put a lot of focus on color accuracy, so your feedback is very rewarding. It's also great to know that the setup was easy, both with your network and your soundbar. We hope you continue to love every minute of your viewing experience!

      Thanks for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 XR8B

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome!! Easy set up and picture is perfect. Remote is very user friendly as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buzzard,

      We're so glad to hear that. Thank you for your fantastic 5-star rating—it's wonderful to know your Sony BRAVIA TV was so easy to set up and that the picture looks perfect. We're also pleased you’re enjoying the user-friendly remote, which makes navigating your entertainment smooth and effortless.

      Thank you for choosing Sony—hope your day is amazing!
      DiegoV. Sony_US

  • Rated 5 out of 5 stars

    Love my new Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am enjoying my new Sony TV. I am 80 years old and have trouble hearing and when the sales person talked about the sound coming out of the screen,, i was, pardon the expression, all ears! And the picture is beautiful such clarity

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Besrrelaxingathome,

      That is wonderful to hear! We're thrilled the BRAVIA XR8B OLED is working well for you. We're especially glad the Acoustic Surface Audio+ technology is helping you hear clearly, and that you love the beautiful picture clarity.

      Thank you for choosing Sony. Best regards, Eliab. sony-global

  • Rated 5 out of 5 stars

    Dark pic some times.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The screen is little too dark some times in some of the scenes of a movie.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BuckieM,

      That's fantastic to hear! Thanks for sharing your experience with the BRAVIA XR8B. We're thrilled to hear you're enjoying the TV's performance and the setup went smoothly.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Better than expected

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Better than expected picture and over all features are some of the bests.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hill!
      We appreciate your feedback. It's a truly pleasure to learn that the picture quality and features are working so well for you.

      The BRAVIA XR8B brings elevated design, pristine OLED picture and cinematic sound.

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65” Bravia OLED TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new TV for the clarity and vivid colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaH,

      Thank you for your 5-star review! We're honored to hear that you love your new BRAVIA XR8B! It's fantastic that the clarity and vivid colors are making your viewing experience so enjoyable. We put a lot of effort into creating a picture that truly brings content to life, and your feedback lets us know we're on the right track.

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. On site help was wonderful and informative

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Billt,

      Thank you so much for the 5-star review! We're thrilled to hear you're loving the Sony BRAVIA XR8B and that the on-site team was so helpful. We work hard to produce great products and your feedback is a testament to that. The BRAVIA XR8B is a fantastic choice, known for its exceptional picture quality thanks to the XR Processor and OLED technology which creates a real cinematic experience.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Very Fluid Interface

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy set up! Not a laggy TV by any means. The interface is very fluid and easy to use. Highly recommend so far (only had it for a few weeks)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi techguy11!
      We feel privileged to know you're enjoying the television so much, even after just a few weeks!
      It’s fantastic to hear that the picture quality is great and that you found the setup so easy.

      Thanks so much for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    65" SONY

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    THIS TV IS GREAT !!! PICTURE AND SOUND IS LIKE WATCHING IN THE MOVIES. ORDERED ONLINE AND PICKED UP IN STORE SAME DAY. THEY LOADED AND HELPED ME STRAP IT IN THE BACK OF MY TRUCK. GREAT CUSTOMER SERVICE.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmandaM,

      Thank you for choosing Sony!

      We're honored to hear that you're enjoying your new K65XR8B TV! We're happy the picture and sound quality are exceeding your expectations and that your experience with the BestBuy team, both online and at the store, was so positive.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Real color

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, I mean it's an OLED , it's sony, what I love the most about Sony picture is color accuracy, we are movie and TV buffs in our house

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Livinglife,

      That is fantastic feedback! Thank you for the five-star review of the BRAVIA XR8B.

      We couldn't agree more—it truly is a spectacular OLED! We are thrilled to hear that the color accuracy is what stands out the most to you and your fellow movie and TV buffs. We engineered our BRAVIA TVs to deliver that precise, true-to-life color, ensuring an exceptional viewing experience for everyone in your house.

      Thanks for being part of the Sony family!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Awesome OLED TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent OLEDs tv that is well priced. Better colors and upscaling than similarly price samsung OLEDs. Having both samsung and now this android tv its clear android is the superior tv OS

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sam7,

      Thank you for the glowing 5-star review! We're immensely pleased to hear you're enjoying your new Sony XR8B OLED TV. It's fantastic that you're impressed with the color and upscaling, especially when compared to other similarly priced OLEDs. We're also glad you find the Google TV OS to be a superior experience. We've worked hard to create a user-friendly and powerful operating system that truly enhances your viewing.

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not the latest Sony TV but none-the-less, outstanding picture. Google TV gets in the way at times but, overall, the features are amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardaJ,

      Thank you so much for the 5-star review! We are delighted that the BRAVIA XR8B is delivering an outstanding picture that meets your needs. It’s wonderful to know you find the overall feature set amazing. We appreciate your feedback regarding the Google TV interface and are always working to streamline the user experience!

      Thanks for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great addition to my living room! The size is perfect and the colors on the screen are stunning. As crystal clear as the waters of Cancun!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gaby,

      Thank you for the fantastic review! We are delighted that the Sony - BRAVIA XR8B is a great addition to your living room. We are pleased the size is perfect for your space, and we're also happy that you find the colors on the screen stunning and the picture crystal clear. The BRAVIA XR8B is designed to deliver breathtaking color and detail, bringing cinematic quality right into your home.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Great Purchase!!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality and clarity is awesome. I added the Sony soundbar and it's like being at the theater. Would highly recommend this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful feedback, KS71!

      We are absolutely thrilled to hear that you are enjoying the awesome picture quality and clarity of your K-65XR8B OLED TV! The goal of our XR Processor is to deliver that cinematic level of detail and realism, so your comment about the TV being highly recommend is truly rewarding.

      It’s even better to hear that you paired it with a Sony Soundbar and now feel like you are being at the theater! When a compatible BRAVIA TV and Soundbar work together, they unlock features like Acoustic Center Sync to make the sound feel like it is coming directly from the screen's action, creating a truly immersive experience.

      Thank you again for your strong recommendation and for choosing Sony for your home theater setup!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Love my Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love everything about my new Sony tv-the color, clarity, etc. My daughter set it up for me & she felt it was relatively easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MargieK,

      We are thrilled to hear how much you love your new 65" BRAVIA XR8B OLED TV, especially the excellent color and clarity! It's also great to know that the setup process was relatively easy for your daughter. Thank you for sharing your positive experience!

      Thanks for choosing Sony. Best regards, Eliab Sony_US

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