A:Answer I've watched prices for two years now, and, Consumer reports has a very helpful article on TV prices. This is part of the typical yearly price pattern for TV's. I find that they will sink to about 2/3 of the original list price, that's about all. You might find a cheaper price that comes and goes online but you have to act fast as those prices disappear very quickly, perhaps within hours. For those, be sure that the dealer is reputable.
Sony seems to set the allowable minimum price for their TV's and all recognized reputable dealers seem to know on the same day what that price is. And they are all within a few dollars of each other. I personally decided to pull the trigger at this price, it's now at about 2/3 of the list price. It's possible that it could drop further around Black Friday, but then you'd have to act real fast and possibly be hugely inconvenienced. Even at that, I'd be surprised if dropped beyond $100 lower than the current price. I will be watching to see if I'm correct....