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Latest articles seem to say burn-in is not much of a problem anymore for OLEDs. Not impossible, but they are better at preventing it. This model has a “pixel shift” option which you should leave on. It gradually shifts the image in all directions to give pixels a rest/change. It’s unnoticed to the viewer. There are also screen savers and power options to limit the chance of burn-in. In a pinch, there are screen refreshing options to fix it I think unless you’re gaming 24/7 or having something with a constant image in the same spot for months on end, it’s not a worry. All screens dim over time. My Sharp Aquos LED dimmed enough over 10 years that I wanted to update.
Sorry, there was a problem. Please try again later.Hi Szar1701, Thanks for inquiring about the TV. It is difficult for Sony or any other manufacturer to quote the life expectancy for a product. Certain variables, such as the amount of use (or lack thereof) a product receives and the environmental conditions in which a product is being used, play a part in the life expectancy of a product. Organic LED displays (OLED) may experience image retention if an image is continuously displayed for a long period of time or the same image is repeatedly displayed. This is due to the characteristics of the materials used to achieve high-definition imaging. To protect your TV screen, avoid using images that may cause image retention. The good news is that we have equipped it with functions that automatically adjust the screen conditions. Respectively: Panel refresh, Panel calibration, Pixel shift, and Function to adjust the screen brightness. These functions automatically run according to your TV’s condition or you can run them manually. Hope this helps. Regards, Jess
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